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Rare Planet is a profitable travel-retail company that connects rural Indian artisans directly with consumers through stores at airports and cultural landmarks, transforming traditional crafts into premium, mainstream products. Its business solution replaces single-use plastics with sustainable artisanal alternatives—such as terracotta kulhads—while ensuring fair income, market access, and dignity for over 10,000 artisans. By embedding sustainability into a scalable retail model, Rare Planet directly advances SDG 12 (Responsible Consumption and Production) while contributing to SDG 1 (No Poverty) and SDG 10 (Reduced Inequalities).
The world is facing a plastic pollution crisis. According to the National Planning Department (DNP, 2024), Colombia generates approximately 1.2 million tons of plastic per year, of which only 17% is recycled.
Globally, the situation is similar or even worse: more than 400 million tons of plastic are produced annually, and less than 10% is recycled, according to UN Environment (2023). This accumulation of discarded plastics affects terrestrial and aquatic ecosystems, contaminates water sources, and contributes to rising CO₂ emissions. In light of this scenario, Ecomaderas Plásticas decided to take action. In the words of Javier Forero: “The problem is not plastic itself, but not knowing what to do with it. Our innovation gives it a second life and prevents it from ending up polluting rivers and soils.” Therefore, Ecomaderas’ innovation focuses precisely on addressing this issue through an ingenious process that transforms plastic waste into useful artificial wood, turning what was once trash into valuable raw material for new applications.
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El mundo enfrenta una crisis por contaminación plástica. Según el Departamento Nacional de Planeación (DNP, 2024), Colombia genera alrededor de 1,2 millones de toneladas de plástico al año, de las cuales solo el 17% se recicla.
A nivel mundial la situación es similar o peor: se producen más de 400 millones de toneladas de plástico anualmente y menos del 10% se recicla, de acuerdo con ONU Medio Ambiente (2023). Esta acumulación de plásticos desechados afecta ecosistemas terrestres y acuáticos, contamina fuentes hídricas y contribuye al aumento de emisiones de CO₂. Frente a este panorama, Ecomaderas Plásticas decidió actuar. En palabras de Javier Forero "El problema no es el plástico, sino no saber qué hacer con él. Nuestra innovación le da una segunda vida y evita que termine contaminando ríos y suelos".
Por eso la innovación de Ecomaderas se enfoca precisamente en atacar este problema mediante un ingenioso proceso de transformación de residuos plásticos en madera artificial útil, convirtiendo lo que antes era basura en materia prima valiosa para nuevas aplicaciones.
Laurea Socials has developed an integrated, patient-centred communication and marketing model designed exclusively for healthcare professionals. The innovation enables doctors, dentists, and other first-line care providers to communicate clearly, ethically, and accessibly with patients, countering health misinformation while strengthening trust between professionals and society. By embedding responsible communication directly into healthcare business operations, Laurea Socials contributes to safer patient decisions and improved well-being.
Ecuador generates approximately 5.3 million tons of solid waste per year (according to data from the Ministry of Environment, Water, and Ecological Transition for 2024), with a per capita generation of 0.81 kg per inhabitant per day. Of this figure, only between 6% and 11.8% is recycled according to different studies, with Ecuador leading Latin America in waste recovery according to the Yale University Environmental Performance Index 2024. Behind these figures are approximately 20,000 grassroots recyclers throughout the country, 70% of whom are women working in precarious conditions. ReciVeci has developed a technological solution that connects citizens with recyclers, closing the gap between the intention to recycle and actual action.
Goenvi is a chemical recycling company that uses proprietary catalytic thermal decomposition technology to convert mixed plastic waste, municipal refuse, and agricultural residues into fuel, bio-coal, and carbon-negative biochar. By lowering pyrolysis temperatures and integrating IoT-based monitoring and verification, Goenvi makes waste-to-energy economically viable while ensuring traceable carbon removal. This solution directly supports UN SDGs 7 (Clean Energy), 12 (Responsible Consumption and Production), and 13 (Climate Action) by reducing landfill waste, cutting emissions, and enabling verified carbon capture.