Art by Julia Hope Vanderelzen

JuliaHopeArt

3. Good Health and Well-Being 5. Gender Equality 10. Reduced Inequalities 12. Responsible Consumption and Production 16. Peace, Justice and Strong Institutions

Overview

JuliaHopeArt decided to make an impact as a full-time stay at home artist by promoting herself amongst many different causes with her brand and art pieces. She promotes good health and well-being via providing mental health strategy on her social platforms. She supports gender equality by supporting all kinds of organizations that back LGBTQ. She reduces inequalities by annually supporting planned parenthood and reproductive rights.

Julia takes responsible consumption and production of her art pieces by recycling over half of her art materials; and she provides peace, justice and strong institutions by speaking actively on her social platforms on common world problems.

Author

Tony Miidieri

Tony Miidieri

School

Western Michigan University

Western Michigan University

Professor

Timothy Palmer

Timothy Palmer

Innovation

During the first year of my attendance at Western Michigan University I met one of my best friends; Julia Vanderelzen, known to the social media world now as JuliaHopeArt. Julia is a full-time self employed artist who specializes in fluid art, the process by which an artist pours paint on an empty canvas and individually creates unique pieces based on her own creativity, or the demand of her market! Fluid art uses an acrylic paint that is more liquid than traditional acrylics.


Julia became a close friend of mine in college through my fraternity, Pi Kappa Alpha. She is former dream girl of my chapter, and we both were inspired early on in our college careers to create our own personal brands via social media. Inspired by her own work, her life experiences, and leaving a mark of her personal creativity in each piece has made her wildly successful. What’s amazing about her innovation as an artist is how she connects with her market.


Inspiration

She said that promoting art as a form of coping & mental health strategy was initially what she loved about it, furthering her passion. She actually came to college to become an art therapist but just became an artist instead. With dreams of being a full-time artist long before coming to Western, she started by creating clay artwork as her first medium. Stating that Fluid Art was not popular or a well known art when she started, but now remains a primary source of business.

Overall impact

Today, JuliaHopeArt represents a lot more than just her art.

In terms of mental health. “I promote an open door policy in regards to people being able to communicate with me directly in messaging on my social media networks, where I can listen and send them mindfulness based practices or other resources that have helped me (I have a bachelors in psychology).” She continues to inspire people through these practices.

Her generosity doesn’t end here though; “My big fundraiser every year (around June fifth) I spend 1-2 weeks raising money for planned parenthood. Reproductive rights is something my brand is very concerned with and outspoken about.” She is outspoken as an artist, in regards to social justice, planned parenthood, and reproductive rights/access is a focus. “Very vocal about LGBTQ and have donated to the Trevor project and other organizations that support LGBTQ. Also very vocal about BIPOC, I have donated to multiple organizations uplifting marginalized groups of people.”


Business benefit

As you can see, Julia continues to follow her dreams as an artist and even told me recently that she might move to my hometown, as it fits her vision for her future. I have always appreciated her insight as a person and loved her personality because she's vocal on everything she believes in. This is a big reason many people who know her personally or virtually through her brand continue to follow and support her. She deserves all the recognition she gets, as she works intricately and takes a lot of time on every piece. JuliaHopeArt has a very bright future.

Social and environmental benefit

In terms of mental health. “I promote an open door policy in regards to people being able to communicate with me directly in messaging on my social media networks, where I can listen and send them mindfulness based practices or other resources that have helped me (I have a bachelors in psychology).” She continues to inspire people through these practices.


When it comes to the environment, she reuses or cycles roughly sixty percent of her supplies. She reaches out to the community to reuse packaging/water bottles to store paint. She has even made art and donated proceeds to “The Sea Turtle Conservancy”. Julia has always been passionate about the environment, even before she was an artist.

Interview

Julia Hope Vanderelzen, Tony Mitidieri

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JuliaHopeArt

Kalamazoo, MI, US

Business Website: https://www.facebook.com/juliahopeart

Year Founded: 2017

Number of Employees: 2 to 10

Julia is a full-time self employed artist who specializes in fluid art, the process by which an artist pours paint on an empty canvas and individually creates unique pieces based on her own creativity, or the demand of her market! Her Art brand impacts many different social and environmental movements, and brings lots of awareness for the mental health cause!