Time to respect and care for mother earth

The organic glow beauty lounge

3. Good Health and Well-Being 11. Sustainable Cities and Communities 12. Responsible Consumption and Production

Overview

The Organic Glow Beauty Lounge is the first eco-friendly organic and vegan salon in UAE owned by Leena Al-Abbas. The salon is using natural beauty products for the clients and sell organic products that offer safe treatments for women without dangerous any chemicals or product that has been tested on animals. This helps her to align with UN sustainable development goals which are sustainable cities and communities, responsible consumption and production and good health and well-being (11th, 12th and 15th SDG).

Authors

Mahra Mohammed

Mahra Mohammed

Maryam AlSoori

Maryam AlSoori

Aysha Alhosani

Aysha Alhosani

Amal Khalil

Amal Khalil

Amal Alasmawi

Amal Alasmawi

Alia Alhajji

Alia Alhajji

School

Zayed University

Zayed University

Professor

Wasseem Abaza

Wasseem Abaza

Innovation

The innovation was aimed at providing a safe and organic treatments for women in the UAE and it is essential to ensure sustainability. In this regard, vegan products would be highly unique, and would promote eco-friendliness in the UAE. Innovation would relate to the development of an eco-friendly and organic salon that utilizes organic products. Also, there exists a gap in such products. Thus, opening up something unique and attractive for women in the UAE would be quite innovative. The concept of an organic salon is relatively new. Generally, salons consist of beauty products that are manufactured using harmful ingredients. due to that, organic products would be beneficial for the mass as it is free from such harmful toxins and chemicals. In the UAE, women salons utilize beauty products that consist of harmful chemicals and toxins. Thus, organic beauty products would serve as direct substitutes for such harmful products. The development of the organic salon was solely owner contribution. The business was set-up by owner without any investors or partners. The idea emerged due to owner passion related to educating women about the atrocities of toxic chemicals. Since beauty products such as shampoos, and decoration contain harmful chemicals, owner believe that it is their duty to educate individuals regarding the same. In addition, they felt that the use of such chemicals could be detrimental to the environment, also because these chemicals are often mixed and polluted with water. salon care about the environment and also care about animals. Thus, they avoid and insist others to avoid products that utilize animal ingredients. The idea of an organic solution would be 100% vegan. Due to that, it would avoid animal ingredients. Additionally, salon natural products would ensure that the products are safe and adhere to environmental guidelines and requirements. According to our interviewee she stated that “Our business would operate using eco-friendly products that comprise of organic products”. Therefore, there is a sense of responsibility for promoting organic products and ensuring education amongst people regarding the use of toxic-free products in their business. The mission is, therefore, to create a culture that avoids the use of such harmful and toxic products as it can be detrimental to the organizational performance and using recycling. These practices would promote the development of an environment that is eco-friendly and free from the ill-effects of pollution. Suppliers use environmental-friendly companies as it involves the use of biodegradable material, and it would not be harmful for the environment.

Time to respect and care for mother earth

Inspiration

The motivation behind starting the Organic glow beauty lounge salon was that the owner described the primary inspiration because of her fear of dangerous chemicals that do unknown damage, which has been in the salons for years, without the customers knowing. She started this business is because whenever she used to visit the salon for her treatment, she got a reaction from the chemicals they used in their products, such as rashes in her body and abnormal changes in the color of her hair. So she decided to look for the treatment that is not harmful to her body, and to stay away from the chemicals that trigger her allergies. Despite all her research she never found the product that would be suitable for her, so she opened her own organic salon. According to our interviewee she said “what I believe in, is anything you do, you need to be passionate about.” This quote speaks many words in a few. It says how a person could never achieve her goal halfheartedly. It shows how much hard work and time Leena spent to achieve her goal, and it wasn’t only to help herself but to help others as well. For 13 years, she worked in multiple companies in multiple countries, and she only did it willingly. she had worked with a passion to help other women like her in need. She stated that the strategy she used to start her business was to be the first to work in this kind of job, and to also be able to sustain the business. She also claimed that she did not use the help from other people. However, she had used very little help from companies to provide her with supplies such as packaging for her products, and claimed they are all eco-friendly.

Overall impact

The way in which business operates help to drive success to the business through the years. First, increase revenue, introducing natural products is a new idea in the UAE market and this encourages customers to try their products. Second, the idea of business is good for the long term. The business started in 2010 and it's still working till today. According to our interviewee, she stated that “we still have the same customers come to us after all those years” this means that business is successful and deliver something new that consumers have the willingness to try new things. Environment: This business has the ability to provide us with highly beneficial and natural beauty products and at the same time save many environmental issues that can result through the use of chemicals such as water pollution. Also, the way in which business works save animals. According to our interviewee, they don't test products effectiveness on animals in a way to avoid causing harm to them. Society: The business impacts society in a positive way. Obtaining natural products encourage customers to take more natural decision. According to our interviewee Leena Alabass she said that consumer takes into consideration her recommendations in terms of buying decisions and how to differentiate between products with high chemicals or not. Also, using natural products on the salon increase awareness about the bad impact of using chemicals in our bodies.

Business benefit

Since the company offers natural products, this will be a growing demand for consumers around the utilization of organic products. Consumers today are very conscious about the products they use, and fear exposing themselves to chemical products. The organic glow beauty lounge offers organic products, and this is why it attracts people from different segments, such as pregnant women, children who their parents do not want the kids to get exposed to chemicals, as well as people who do not like the use of chemicals. This will boost the revenue as the demand for organic products will rise. The organic glow beauty lounge has a social corporate responsibility which means that they focus on the value of money, and that all the products are of high quality. The beauty lounge does not experiment on animals (cruelty free) which is a huge plus for consumers. This is a benefit for the business as consumers nowadays care for those points. This leads to customer satisfaction as well as customer trust.

Social and environmental benefit

Organic Glow Beauty Lounge has benefits that are immense in the form of better sustainable life and health. It contains a value for both social and environmental. In terms of social, education is part of their aim by raising awareness about the dangers of using a harsh chemical in beauty product among women and replace it with organic product. Using natural products encourage customers to be more responsible and take better decisions about their health and nature. Additionally, they became an example of a successful sustainable salon that others are copying. As a result, the message of using the natural product will be shared more. The more they benefit the society, the more they benefit their business. Organic Glow Beauty Lounge has tremendous benefit for the environment because they use sustainable products that are 100% not harming the environment. They love and care for mother earth. As a result, they follow a ‘green’ policy for reducing water & energy consumption, recycle & use biodegradable/recyclable materials where possible. According to the interviewee, "they have repurposed 40-year old chairs. Furthermore, they use ethical & cruelty-free products, which are never tested on animals. All their functions and actions are sustainable in environmental terms.

Interview

Leena Al Abbas, owner and co-founder of the business

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The organic glow beauty lounge

The organic glow beauty lounge

Jumeirah, Dubai, Dubai, AE

Business Website: http://www.organicglowuae.com/

Year Founded: 2010

Number of Employees: 2 to 10

The Organic Glow Beauty Lounge is the first eco-friendly organic and vegan salon in UAE owned by Leena Al-Abbas. The salon is using natural beauty products for the clients and sell organic products that offer safe treatments for women without dangerous any chemicals or product that has been tested on animals. This helps her to align with UN sustainable development goals which are sustainable cities and communities, responsible consumption and production and good health and well-being (11th, 12th and 15th SDG).