Saving The Veggies

Perfectly Imperfect Produce

2. Zero Hunger 11. Sustainable Cities and Communities 12. Responsible Consumption and Production

Overview

Perfectly Imperfect Produce recovers food waste from grocery stores at a discounted price, buys local farmers’ overstock produce, and redistributes that produce to their customers.

Authors

Levite Pierre

Levite Pierre

Sam Concannon

Sam Concannon

School

Case Western Reserve University - Weatherhead School of Management

Case Western Reserve University - Weatherhead School of Management

Professor

Chris Laszlo

Chris Laszlo

Innovation

This is done on a subscription basis. Customers pay a yearly subscription and get boxes of produce delivered weekly. Perfectly Imperfect Produce also works closely with the hunger network of greater Cleveland (72 different food pantries) and has donated over 100,000 pounds of produce so far. All of their work is done locally in Cleveland. Customers can choose among assorted boxes of fruit, vegetables, mixed boxes, and access recipes on the company website. This is not a radical innovation, as there are similar companies across the nation that deliver produce to customers. This has made expanding quite a challenge for the company. They have attempted to expand into Columbus but struggled in creating local partnerships. They are dependent on local partnerships to get discounted prices on their wasted produce to donate or markup for redistribution.

Saving The Veggies

Inspiration

The owners’ family has had a food business in Cleveland for over 100 years and the owners saw there was a lot of produce that was wasted. This spurred them to redistribute that produce to people in need to reduce food waste and promote healthy eating.

Overall impact

The company benefits other businesses because they pay for things businesses would otherwise throw away. This gives businesses a chance to recoup some of their losses from wasted produce. Perfectly Imperfect Produce is different from other grocery delivery services because they are the only one that strictly uses produce that would have otherwise been wasted. By redistributing what would be wasted produce, they address the issue of hunger in the community, are being responsible consumers and producers by not allowing excess waste, and lastly, are creating a sustainable produce cycle within the community.

Business benefit

They are the only one that strictly uses produce that would have otherwise been wasted. People looking for a grocery delivery service that is sustainable and conscientious may choose Perfectly Imperfect Produce over competitors.

Social and environmental benefit

By redistributing what would be wasted produce, they address the issue of hunger in the community, are being responsible consumers and producers by not allowing excess waste, and lastly, are creating a sustainable produce cycle within the community.

Interview

Jodi Mitchell, Community Relations Manager

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Perfectly Imperfect Produce

Perfectly Imperfect Produce

Cleveland, Ohio, US

Business Website: https://www.perfectlyimperfectproduce.com/

Year Founded: 2016

Number of Employees: 2 to 10

The business purchases groceries that would be waste produce and redistributes them through a subscription-based produce delivery service.