Guillermo Deloya Gonzalez
Lucía Rojas
Miguel Angel López
Carla Paez
Sualy Solis
Universidad Anáhuac Puebla
Joel Rico
Keep this story going! Share below!
The innovation presented consists of the development of sustainable solutions aimed at addressing environmental and social issues through the use of technology, creativity, and responsible business models. These types of initiatives directly contribute to the Sustainable Development Goals (SDGs), especially in areas such as responsible consumption, climate action, and inclusive economic development.
The company uses innovation as a tool to generate not only economic value, but also social and environmental value, creating a positive long-term impact.
The innovation shown in the video arises as a response to global issues such as pollution, inefficient use of resources, and inequality in access to opportunities. The initiative is driven by entrepreneurial leaders who identified the need to transform traditional processes into more sustainable models. As Jose Antonio Baeza said, "At that time it didn't exist, but the company was born with the calibration of gases for the measurement of automotive gases."
The solution consists of implementing innovative practices that combine technology, efficiency, and environmental responsibility.
The leadership driving this innovation arises from a genuine concern about today’s global challenges, especially environmental and social ones. The project leader recognizes that traditional business models are no longer sufficient and that it is necessary to innovate with a purpose. As Jose Antonio Baeza said, “One of the areas where we have made progress is in the development and collaboration with authorities for the implementation of standards that help us improve in the activities of organizations and laboratories in order to obtain benefits for the environment, people, and society as a whole.”
Throughout the entire process, the importance of questioning the status quo is emphasized. As mentioned in the interview: “We cannot continue doing things the same way if we want different results.” This idea reflects a mindset focused on change and transformation. Likewise, it highlights that innovation should not only seek economic benefit, but also generate a positive impact: “True success lies in creating solutions that benefit everyone.”
It has made it possible to improve process efficiency, reduce resource waste, and raise awareness about the importance of sustainable practices. This translates into immediate benefits for both the company and the community.
In the long term, the impact is even more significant. The implementation of this model contributes to reducing the environmental footprint, promotes a culture of sustainability, and opens up new economic opportunities. Additionally, being replicable, this innovation can be scaled to different contexts, multiplying its impact.
Thanks to the implementation of this innovation, the company has managed to differentiate itself in the market, positioning itself as an organization committed to sustainability. This has generated new business opportunities, attracting clients and partners interested in responsible solutions.
Additionally, the innovation has contributed to the company’s internal growth.
This innovation generates a direct positive impact on society by promoting more responsible and sustainable practices. It contributes to reducing pollution, using resources more efficiently, and raising awareness about the importance of environmental care. This benefits entire communities by improving their quality of life. As Jose Antonio Baeza said: “It has been a titanic task, but well, here we are still facing these challenges, the great challenges that this entails, and in a country like Mexico, which is very complicated in all aspects: economic, social, environmental, but we have been working for 35 years and we are happy to be here.”
Get stories of positive business innovations from around the world delivered right to your inbox.
THERA Group seeks sustainable processes within its operations, aiming to optimize resources, reduce environmental impact, and generate both economic and social value.