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Their innovation is a deep commitment to serving customers, a willingness to try new products and the strength to discontinue products that are not beneficial to their customer base. Their philosophy is to sell only what will provide an avenue of success for their customers. Customers count on a financial return. At CropKing they hold tight to their moral compass. They seek to guide customers to success. Marilyn says that “honesty and telling people up front is one of the most important things. Some people get angry if they are told an item they want to purchase will not be profitable”. Word of mouth from their loyal customers has been a very successful marketing tool. “Word of mouth is the most important advertising”
Dan and Marilyn were inspired by their passion for agriculture and a shared inquisitive nature. They loved hydroponics, having as college students owned greenhouses. They knew the ropes. After their experience as greenhouse owners and managing a branch of a grow block manufacturer, they wanted to use their expertise to help others learn the business. They also wanted to offer quality products and teach people how be profitable, going so far as to provide tools in writing a business plan. Their goal was to set customers up for success and set reasonable expectations. As a result, CropKing Inc. is a trusted resource not only for buying products but also for business expertise.
En Colombia el sector de la construcción hace parte de uno de los pilares que tienen una mayor participación y dinamismo en la economía partiendo la historia reciente en 2 bloques. Antes de la pandemia en el 2020 y de la mano de los gobiernos con influencia política de carácter de derecha, ha sido uno de los grandes motores de generación de empleo y aporte al crecimiento año tras año de la economía colombiana tanto en la parte de obras de infraestructura (civiles) así como de edificaciones, registrando un aumento en el PIB del sector de 9.4% para el 2021, y a corte del primer semestre de 2022 el aumento ha sido del 7%. Si bien ha sido uno de los sectores que han aportado a la reactivación de la economía en época de post-pandemia, también se ha evidenciado que este sector es uno de los más castigados en términos de costos de materias primas para la actividad principal dadas las variables del alza de materiales como el hierro, el acero, pintura, madera, maquinaria y herramienta entre otros , sumado al incremento de los costos de transporte marítimo y aéreo, así como los efectos del conflicto entre Rusia y Ucrania, lo cual ha contribuido a que los precios de este tipo de materia prima se vea afectado sumado a las variables económicas de tener una de las monedas con mayor índice de depreciación a nivel mundial, y el inicio de un nuevo gobierno que incluirá una reforma tributaria, traerán como consecuencia un escenario de incertidumbre en cuanto al crecimiento económico del país así como el impacto directo en el consumidor final quien tendrá que pagar más por lo bienes y servicios que hacen parte tanto para los productos de consumo así como para los bienes de inversión.
Teniendo en cuenta las variables expuestas anteriormente y el entorno de innovación que ofrece WOODPECKER, se puede inferir que estamos ante una solución sostenible de fabricación de viviendas que busca reducir la brecha social en Colombia, así como el aprovechamiento de materiales como lo es la cascarilla de café (que hoy en día representa un desperdicio de gran volumen en la industria agrícola y contamina los suelos y el agua) y materiales derivados del PVC, con el fin de garantizar que se puede tener una vivienda de bajo costo, de fácil construcción e instalación, así como la construcción de colegios con el único fin de brindar a la comunidad a impactar mediante el mejoramiento de la calidad de vida de la comunidad. Este factor de innovación hace que WOODPECKER aporte a los objetivos del desarrollo sostenible (ODS) #1 Fin de la pobreza; #9 Industria, Innovación e Infraestructura; #10 Reducción de las desigualdades; #11 Ciudades y Comunidades Sostenibles y #12 Producción y Consumo Responsable.
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In Colombia, the construction sector is part of one of the pillars that have a greater participation and dynamism in the economy, dividing recent history into two blocks. Before the pandemic in 2020, and hand in hand with the government with political influence of right-wing character, it has been one of the great generators of employment generation and contribution to the growth year after year of the Colombian economy. This is both in the part of infrastructure works as well as buildings, registering an increase in the sector's GDP of 9.4% for 2021, and at the end of the first semester of 2022 the increase has been of 7%.
Although it has been one of the sectors that has contributed to the reactivation of the economy in post-pandemic times, it has also been evidenced that this sector is one of the most punished. Construction costs have skyrocketed mainly due to the rise in cost for the following raw materials: iron, steel, paint, wood, machinery and tools among others. The external contributions being the increase in maritime and air transportation costs and the effects of the conflict between Russia and Ukraine. Within Columbia, the added economic variable of having one of the currencies with the highest depreciation rate worldwide, and the beginning of a new government that will include a tax reform, will bring as a consequence a scenario of uncertainty regarding the economic growth of the country. This will have a direct impact to the final consumer who will have to pay more for the goods and services that are part of both consumer products as well as investment goods.
Taking into account the above mentioned variables and the innovation environment offered by WOODPECKER, it can be inferred that we are facing a sustainable housing manufacturing solution that seeks to reduce the social gap in Colombia. WOODPECKER has found a sustainable use of materials such as coffee husks (which today represents a large volume of waste in the agricultural industry and pollutes soils and water) and materials derived from PVC. The use of these materials guarantee low-cost housing, easy construction and installation, as well as the construction of schools with the sole purpose of providing the community with an impact through the improvement of the quality of life in the community. This innovation factor makes WOODPECKER contribute to the Sustainable Development Goals (SDGs) #1 No Poverty; #9 Industry, Innovation and Infrastructure; #10 Reduced Inequalities; #11 Sustainable Cities and Communities and #12 Responsible Consumption and Production.
Paptic offers a packaging material innovation made of wood-based fibers from sustainably managed forests. The material is fully bio-based, recyclable and biodegradable, and the innovation supports a circular approach to materials. Paptic’s material innovation and the company supports multiple SDGs, however, the material innovation is particularly tackling the SDGs related to environment: 12 Responsible Consumption and Production, 13 Climate Action, 14 Life below Water and 15 Life on Land by reducing the amount of plastics in the natural environment.
Based in Finland, Volare – meaning ’to fly’ in Italian – is a Nordic foodtech startup company and a spin-off company from the VTT Technical Research Centre of Finland. Volare manufactures protein and lipids from the sidestreams of the food industry and black soldier fly larvae protein. These can be used in dog and cat food as well as feeding fish, and in the cosmetics industry. Volare’s products are industrial, drop-in ready and promote animal health. They are natural, easily digestible ingredients. Zero side streams and by-products are created in their production. Volare currently has an industrial-scale demonstration plant in Hyvinkää, Finland, and is planning to start constructing a commercial-scale plant in 2023. Having gained attention and praise, Volare has been selected, for example, to the Nordic Cleantech Open TOP 25, EIT Food Accelerator Network and as a Finnish startup to watch by Sifted. The company employed seven people at end of 2021.
Carbo Culture’s innovation meets the United Nations Sustainability Development Goals 7, 11, and 13 by turning waste biomass into biochar. By converting biomass into biochar, Carbo Culture stores the carbon safely for over a thousand years instead of being released into the atmosphere.
Another company owned by Rapala is Sufix, which is the producer of the innovation Sufix Recycline Monofilament. Sufix’s Recycline is unique since it is the first fishing line made from recycled materials. With this product, Sufix wants to show competitors and fishermen that sustainability is a topic to consider also in this business area. The innovation can be linked to solving (at least) three SDGs: climate action, life below water, and good wealth and well-being.
Clewat is a Finnish cleantech company, specializing in tech and innovation-driven solutions in marine waste related environmental issues. Clewat focuses on solving the plastic waste, excess biomass, oil spills and other pollution problems of our oceans, seas, rivers and lakes.
MySoda produces machines that turn tap water into sparkling water which eliminates transportation costs and emissions of readymade sparkling water or soda. Since the machines are made out of residuals from the Finnish forest industry, the innovation strives mainly to solve SDG 13 “Climate Action” and SDG 12 “Responsible Production and Consumption”. By constantly auditing the working conditions of employees, the company also tackles SDG 10 “Reduced Inequalities”.
Finland produces a lot of dairy products and Mö’s solution is to offer a locally produced alternative that is as close as possible to traditional dairy production. Mö uses top-quality Finnish oats in their production. With oats as the base of the product, less pollution is created than with regular milk production. Mö's focus is not only on production with lower emissions, but also the environment in which the production takes place in. The environment should not be damaged.
Recyda developed a software management system that collects information related to packaging recyclability during the whole supply chain process (Recyda, 2022). Recyda’s business model is based on three aspects such as 1) recyclability (Rand D mass data) 2) EPR fees & plastic taxes 3) packaging data collection and management (Recyda, 2022). This innovative idea developed by Recyda helps companies to be more aware of the importance of package recycling and encourages them to make better decisions, which can help make the planet a better place.
The innovation of Woodio is the unique patented manufacturing mechanism of bathroom furniture. The patented material consists of bioresin, fillers, and aspen chips and is fully biobased. The benefits of the products are low energy consumption and a small CO2 footprint that are considerably more ecological than those of the traditional ceramic industry.
In 1996, GM released its first electric car, the EV1. Since then, the automobile manufacturer striving to reduce their production of internal combustion engines(ICEs) and set a goal to produce electric vehicles (EVs) by 2035. Not only will EVs be their focus, but these vehicles will also operate on an entirely new platform; the Ultium battery. According to Rob Threlkeld, the Senior Manager of Power and Utility Strategy for General Motors, their original goal to implement these batteries was 2050. Threlkeld states, “The fact that [they] can set [a] goal and continue to accelerate it shows their commitment as a company to address climate change.” Considering their goals and commitment to climate change and sustainability, developing the new Ultium battery will be groundbreaking for the company.
As part of the research and development projects, it was found that two raw materials of interest for the cosmetic and food industries could be obtained from the fruit of a wild tree (Lechytis minor) growing in the Magdalena River basin. Since the trees of interest for the project had to be in very specific areas at Colombian Caribbean (with soils with high Selenium content), a pre-selection of potential regions to work on was made based on data provided by the IGAC (Instituto Geográfico Agustín Codazzi).
Once the regions were visited and studied, it was found that, 1) one of the main sources of economic income for the members of the communities was the felling of Lechytis minor trees and that, 2) due to the high content of selenium and the metabolic requirements of this trace element in living organisms, the fruits of this tree were not consumed by the animals of the ecosystem nor used by the members of the community.
Blokgarden’s innovation combines a pre-planted garden box with an educational app to guide every step of the gardening process. The innovation is developed to address the following Sustainable Development Goals (SDGs): Good health and well-being by helping people to grow their food, Quality education through the application’s instructions, Responsible Consumption via the collection of used boxes & soils, Sustainable cities and communities and Climate Actions with urban farming promotion.
Upright Project is a Helsinki-based technology company that measures the holistic impact of companies by metering both negative and positive impacts of them with a unique quantification model. The model is based on machine learning and the value chain relationships of all products traded in the private market (Upright Project 2022). The company has one platform that contains all impact-related data on companies in a unified and comparable format. By presenting the holistic view of companies’ impacts, The Upright Platform benefits companies, employees, and investors by bringing in transparency to ESG/impact discussion.
De acuerdo al artículo publicado por Jessica Cáliz y Diana Miranda para la Universidad Tecnológica de Bolívar en el 2011. Colombia inicia sus actividades en la industria del calzado en Bogotá en 1913 y se traslada a diferentes ciudades importantes como Barranquilla, Medellín, Cartagena y Bucaramanga; esta última obteniendo un crecimiento notable con productos reconocidos a nivel nacional. Sin embargo, en los años 90, el sector textil empieza a sufrir dos grandes problemas los cuales se derivan con el cuero proveniente del ganado que mal sacrificado que afectaba su calidad y la apertura económica con mercados internacionales que permitió la entrada de calzado más moderno, cómodo y con materiales innovadores. Esto provoca un declive constante en esta industria.
Hoy en día, se suman dos problemas como el contrabando y la informalidad acuerdo con Jorge Andrés Zuluaga, presidente de la Junta directiva Nacional de Acicam en un reportaje para el portal de Portafolio “alrededor de 30 o 35 millones de pares que circulan por nuestra economía son informales o de contrabando”. FashonNetwork.com recolectó información del Departamento Administrativo Nacional de Estadística (DANE), en el acumulado anual al corte del mes de marzo 2020 la producción del calzado registró una contracción del 12,6 % en el país, mientras las ventas cerraron el trimestre con una caída del 6,3 % frente al mismo mes de 2019. Al estar obsoletos con materiales, diseños y costos que no son competitivos, se produce un cierre masivo de micro y pequeñas empresas que son la base de la industria a nivel nacional, generando aumento de la pobreza en familias dependientes de estas actividades.
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According to an article published by Jessica Caliz and Diana Miranda for Universidad Tecnológica de Bolivar in 2011, Colombia began activities in the footwear industry in Bogota in 1913. It then moved to different important cities including Barranquilla, Medellin, Cartagena, and Bucaramanga; the latter gaining a remarkable increase with products recognized across the country. However, in the 90's, the textile sector started to suffer two big problems. The leather was coming from cattle that were poorly slaughtered, which affected their quality, and the economic opening with international markets that allowed the entry of more modern, comfortable footwear with innovative materials.
Today, two additional problems, smuggling and informality, have appeared. According to Jorge Andres Zuluaga, president of national board directors of ACICAM, in a report for Portafolio portal “around of 30 or 35 million of pairs that circulate through our economy are informal or smuggled”. FashoNetwork.com collected information of the National department of statistics (DANE). In the annual report accumulated at the end of march of 2020, the production of Footwear registered a contraction of 12.6% in the country, while sales close the quarter with a fall of 6.3% compared to the same month of 2019. Uncompetitive materials, designs, and costs lead to a massive closure of micro and small businesses that are the base of the industry at national level, generating an increase in poverty in families dependent of these activities.
Soil stabilization is a process in construction where clay-rich soils are stabilized with limestone-based products in order to improve the load-bearing features of the land beneath buildings. This traditionally is done by using soil stabilization products that consist mostly of cement and/or quicklime, both of which in their traditional form cause high CO₂ emissions during the production process. To address this problem, Nordkalk has launched a new Nordkalk Terra GREEN low-carbon soil stabilization product with a new recipe developed to reduce CO₂ emissions, where cement and quicklime have been largely replaced with other natural minerals and manufacturing side stream materials.
The innovation targets the following UN SDGs: Firstly, the innovation contributes to SDG 12, “Responsible consumption and production” as it is driven by the idea of resource consciousness and utilizes side streams and other resources that would not otherwise be used. Secondly, the innovation contributes to SDG 9, “Industry, Innovation and Infrastructure” by providing a more sustainable alternative to the construction industry compared to existing soil stabilization products. Finally, the innovation contributes to SDG 13, “Climate Action” by reducing the CO₂ emissions of soil stabilization products.
The growth of fast fashion in the world and its negative impacts motivated the founders of FAIVIASH Clothing to initiate a positive change in the city of Hong Kong. The company revolutionizes the way a clothing company works by applying sustainable practices, using fair trade practices and organic materials, and partnering with ethical producers. All this is to manifest responsible consumption habits among the citizens, which lead to responsible clothing production and recycling in the fashion industry, as well as contribute to health and well-being not only to people in the cotton production regions but also to those who consume the clothing.