Innovation

Innovation is at the core of the company's values. The company plans to target the city’s fashion lovers and influencers, aiming to change clothing consumption habits by offering sustainably produced t-shirts that anyone in the city can afford. This way, they can contribute to a more sustainable lifestyle, strong awareness about the impacts of fashion, and facilitate a sustainably better society at a broader scope. The goal is to ensure that the product is fully sustainable from the moment it’s produced till recycled by the owner in the future. The production cycle starts with partnerships with certified manufacturers (CERES OCS (Organic Cotton Standard), Organic Blended Content Standard, Organic 100 Content Standard). They ensure high-quality organic cotton (80% rain-fed) and ethical production of clothing apparel. Organic cotton is certified by external bodies that do testing at manufacturer's factories to ensure that the materials are cultivated safely with fair trade principles. The t-shirt design and packaging for shipping are done in-house. The packaging and the design on the cloth packaging are biodegradable, meaning that the owner can recycle both the T-shirt and the package after use. The shipping process also comes with sustainability in mind. When there are multiple orders from one person, the company will put all the T-shirts in one package instead of separate packages, which takes fewer resources.

Inspiration

During the COVID-19 pandemic in Hong Kong, the company's founders were looking to create something that would bring value to the city's people and reflect their passions for fashion, city culture, and climate action. The threesome combined their expertise in corporate social responsibility, business, and finance, having family backgrounds in the garment industry, to create a brand with zero harm to our planet. “We wanted to do something substantial that we were passionate about, something that would give us meaning during the pandemic (Hong Kong),” said Faiyaz Khan, one of the founders in a recent interview with Beat Asia, the Hong Kong media platform. “Indonesian landfills and Indonesian labor have been affected by fast fashion. I thought that coming from my roots: this is one way we can make a change”, shared another FAIVIASH Clothing founder, Vinay Nankani, in the interview with the group.

Overall impact

The fast fashion industry reaches second place as the industry which consumes a lot of water and accounts for approximately 10% of global carbon emissions, which means more emissions than all maritime shipping and international flights together (UN Environment Program). The reason for it to be so predominant in our lives is that it is so affordable and fast to obtain. FAIVIASH Clothing’s innovation tackles these two issues: Sustainability and Price. Although some emerging clothing brands claim they are sustainable to the public. Most people will not track their actual impact on the environment. Additionally, even if admittedly these brands are sustainable throughout their supply chain, they tend to be pricier than those fast-clothing brands- FAIVIASH Clothing, however, is determined to change this narrative.

Business benefit

Right from the founding of this enterprise, the goal has never been to make money. The founders of FAIVIASH Clothing are deeply involved in their business, not because they wish to make profits but because they are passionate about what they can do through it. FAIVIASH Clothing brings sustainability to the core of its business. This fact alone changes the way the whole business is done. They do not screen suppliers based on the most economical ones but on the most ethical and certified ones. Also, by providing their products at an affordable price, they can attract a large audience and have the desired impact of contributing to a greener industry, both in their footprint and handprint.

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Social and environmental benefit

FAIVIASH Clothing uses sustainable products and focuses on the goal that every step of the supply chain has no minimal environmental impact, providing quality products at an affordable price. From packaging to labels, they take great care of maximizing the usage of 100% organic and recycled materials. They seek to revolutionalize the entire process of manufacturing and the overall value chain of the clothing industry, predominantly criticized as one of the major industries contributing to global carbon emissions. Guided by moral values and environmental ethics, they supply the clothes only from certified manufacturers which prioritize and provide occupational health and safety (Eg: fair pay, services, clean environment) to the workers. Buying from a female manufacturer, the company also employs a female photographer. This company provides a typical fashionable young consumer with a brand that is ethical, sustainable, affordable, and with stylish designs. The company aims to promote inclusivity. FAIVIASH T-shirts' designs are unisex, which increases the usability of the T-shirts regardless of gender. FAIVIASH Clothing’s team is proud to bring awareness of the negative impacts that fast fashion has on the environment. So to not only incentivize the public to look for environmentally responsible brands but also peer-pressure other clothing brands to move towards a greener way of operating and, this way, revolutionize the clothing industry. At the same time, the customers also get a 15% discount on their next purchase if they bring back the T-shirts for donation purposes to the non-profit foundation, which collaborates with FAIVIASH. This process exemplifies their effort to change the linear trend of the fashion industry into establishing a circular fashion culture in local communities.

Interview

Vinay Nankani, Founder

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