Welcome To The Movement

Me To We

1. No Poverty 2. Zero Hunger 3. Good Health and Well-Being 4. Quality Education 6. Clean Water and Sanitation

Overview

We consider what Me To We is doing with their innovation as benefiting society especially in disadvantaged communities. According to their website, Me To We started selling Rafiki bracelets and every one of these bracelets sold helps bring a different sustainable development goal to a community that produces these bracelets ("Bracelets"). Whether it is receiving a better education, cleaner water, or better health, Me To We will provide to those that are in need with the profits that they make with the handmade Rafiki bracelets.

Authors

Hunter Moore

Hunter Moore

Tryston LeBoeuf

Tryston LeBoeuf

Garrett Clement

Garrett Clement

Brody Bouvier

Brody Bouvier

School

Nicholls State University

Nicholls State University

Professor

Christopher Castille

Christopher Castille

Innovation

Me To We's vision is based around the fact that they need to be able to have money to fund their projects but at the same time they must do good in the world. According to Me To We's website, a way that they strive to do that includes having people that are in need of making these products. The profits that are made from these products that are sold all over the world are returned back to those specific communities.

Me to We talks about their Artisans program. This program which enables women to make the Rafiki bracelets, really stood out as a positive innovation because this program partners with thousands of women in Kenya and Ecuador which helps empower these women to help themselves, their families, and ultimately, their community ("Supporting Communities").

Welcome To The Movement

Inspiration

According to Me to We, it all started when the two brothers that founded Me To We, Craig and Marc Kielburger, went to different developing countries for a mission trip ("Our Story"). The goal of these trips was to free families from poverty and corruption. This is very prevalent in many African nations as well as other third-world nations. Mr. Robertson stated, "We guess that because of their trips, they wanted to do more to help others as well as other communities around the world".

Overall impact

The overall impact of this innovation is that it provides disadvantaged communities with job opportunities and a sustainable source of funding. Me To We could be looked at as a global force for good and enables people to do good through making life choices. With such a high amount of people living in poor living conditions and fear, Me To We knew something had to be done.

The short term effects of this innovation is allowing these people in need to have satisfaction in knowing what they are working towards will benefit them as well as the others around them.

Business benefit

We would think that most if not all of the employees at Me To We would view their innovation as a very positive thing (“Work with Purpose, Make a Difference: Careers at WE.org.”"). The company knows that they are helping people that are in need which is the solid foundation that Me To We is based on. Me To We also hire many of their workers at a young age and help them move up in the company over time. Me to We has a strong alumni system for those employees who decide to move to other organizations, that way they can still contribute to the company and their goals (“WE Alumni and How They Created Impact: Careers at WE.org.” ).

Me To We is constantly breaking new records within the company as they always try to donate 50% of their profits to the WE charity every year . This past year Me To We was able to donate 90% of their profits to charity and that is something that the company and its workers pride themselves on (“Partnership with WE Charity.”).

Social and environmental benefit

Me To We offer a "Track Your Impact" code from their retail products and this code shows customers what their purchase contributed to the WE charity. This can be accessed at the top of their main website under "Track Your Impact" (“Products & Experiences That Make an Impact"). Customers can see where their money went and what ways it helped out a community. Some of the proceeds from their artisan goods go to schools and water systems where many disadvantaged people live ("Our Beliefs").

According to the US Sustainable Development Goals, Me To We is aligned with many of the 17 goals listed. Most of these goals benefit society such as having no poverty, decent work and economic growth, reduced inequalities, zero hunger, and gender equality ("Our Beliefs"). One goal that benefits the environment is helping build sustainable cities and communities.


Sources


“Bracelets.” ME to WE, shop.metowe.com/collections/bracelets.


“Our Beliefs.” WE Charity, www.wecharity.org/about-we-charity/about-us/.


“Our Story.” ME to WE, www.metowe.com/about-us/our-story/.


“Partnership with WE Charity.” ME to WE, www.metowe.com/about-us/relationship-with-we-charity/.


“Products & Experiences That Make an Impact.” ME to WE, www.metowe.com/.


“Supporting Communities.” ME to WE, www.metowe.com/about-us/supporting-communities/.


“WE Alumni and How They Created Impact: Careers at WE.org.” Https://Www.we.org, www.we.org/en-US/about-we/get-in-touch/careers/we-alumni/.


“Work with Purpose, Make a Difference: Careers at WE.org.” Https://Www.we.org, www.we.org/en-US/about-we/get-in-touch/careers/.

Interview

Damon Robertson, Store Manager

Keep this story going! Share below!

Me To We

Me To We

Toronto, Ontario, CA

Business Website: www.metowe.com

Year Founded: 2008

Number of Employees: 1001 to 5000

The purpose for Me To We is to provide disadvantaged communities job opportunities and a sustainable source of funding. The profits that are made from the Me To We products are returned back to those communities. These proceeds go to many different things such as schooling and cleaner water systems.