More Than Glasses

Mujosh

11. Sustainable Cities and Communities 12. Responsible Consumption and Production 14. Life Below Water

Overview

Mujosh established in 2010, an innovative fashion eyewear brand originated in Hong Kong. Its bold combination of unique elements and styles into the design reveals that this dedicated and iconic fashion brand has an attitude of its own. The meaning of Mujosh in Chinese has three aspects; ‘MU’ means wood, expressing that Mujosh’s original signature frames are made of wood; ‘JO’ stands for nine, which is the homophone for lasting in Chinese pronunciation, illustrating its long-lasting quality; ‘SH’ equals ten, where usually ten signifies perfect, showing its perfect crafting process. Thus, it can be seen that the founder of Mujosh appreciates creative ideas, values the value of handicraft, and uses the wooden material to replace traditional plastic (Mujosh, 2018). Recently Mujosh has made some changes that in a way promotes major three Sustainable Development Goals (SDGs).

Author

Yuan Zhang

Yuan Zhang

School

Monash University

Monash University

Professor

Gitanjali Bedi

Gitanjali Bedi

Innovation

Besides solid wood, a newly developed material, wood plastic composite (WPC), has now been more widely used in the production of Mujosh’s optical frames, which is environment-friendly and sustainable, and synthesizes the beneficial nature of both solid wood and plastic as this type of material can be recycled and reused.

Moreover, a new policy has been implanted to all Mujosh stores in Victoria, that is, Mujosh customers can trade in their old pair of glasses frame for a brand new one at half price. These two changes would be a big innovative step for Mujosh at the current eyewear market.

Regards to the Sustainable Development Goals, the new implemented material WPC would result in less use of unrecyclable plastic in production (SDG 12 Sustainable Consumption and Production), as WPC has the property of small water absorbability, ageing resistance, not easy to break or cause deformation, and long useful life. It also provides a road for the cyclic utilisation of wood and plastic and has significant positive impact on the ease of the scarcity of wood and petroleum resources (SDG 13 Climate Action), difficulty of waste recycling, and issues of environmental pollution and contamination (Ruijun et al., 2010, p.3569-p.3582), such as marine and coastal ecosystem pollution (SDG 14 Life Below Water).


More Than Glasses

Inspiration

The inspiration of Mujosh’s technological and policy-wise innovation comes from the ever-growing size of waste and especially the overwhelming quantity of plastic all around the world. Traditionally, due to plastic’s ease of craft and cheap production costs, glass frames and even lenses are made of this material. Although plastic is a durable material and made from natural ingredients, its slow-degradation process and difficulty to recycle are now the most concerning problems to the environment, which is not just the responsibility of plastic industry but also now raises to a widespread international public concern. plastic waste makes up to more than 20 percent of solid waste, and only approximately 15 percent of the plastic can be ‘effectively recycled’ (North & Halden, 2013, p.1-2). On this occasion, the founder of Mujosh takes the opportunity of the WPC’ unique features and the optical market vacancy, replace the traditional plastic frames to WPC frames.

Moreover, due to the fact that Mujosh headquarter and factories are located in China, “it takes about three weeks for major repair service to be completed as it needs to be sent back to the factories”, according to the Mujosh Chadstone store manager Rayna Sun. Most customers’ glasses are prescription glasses and functioned as a necessity for visual aid in their everyday life, thus it would be an impractical repair solution. The new introduced trading program well solved the problems, as it could eventually save a lot of labour, time and recourses of the society, “reuse the parts of the glasses that are not damaged, instead of throwing them away and become trash” (Yong Wang, personal interview, February 12, 2020).


Overall impact

The decision to use a WPC product can lead to achieving greater performance, higher market potential, lower cost price and maintenance (Taifor, 2017, p.361). Compare to wooden frames, WPC frames are easier in crafting, take less time and costs in production. It also has better elasticity, which result in the ability to create a larger range of frames designs than wood does. The environmental influence of WPC is directly affected by the ratio of renewable and non-renewable materials in the product. WPCs have lower environmental impacts than unfilled plastics, as they are healthier and more environmentally friendly, will not cause air, Water and soil be polluted, but conform to the 3R environmental protection principles (Renewing, Reducing and Recycling), and is a truly green and pollution-free material (Schwarzkopf & Burnard, 2016, p.20). However, WPC has higher negative impact to the environment than solid wood or most other wood composites).

Business benefit

For those people who care about the sustainable development goals, and feel they have the responsibility to help the world, they will have an urge to buy more sustainable products, so that Mujosh eco-friendly and fashionable frames would be more and more popular, therefore, the business will also have more benefit. As time goes by, they will be more business in the market that follow suit, change their material to WPCs, encouraging and educating the public to reduce waste and use more recyclable products. When it happens, Mujosh could have extra investment in developing innovating new products.


Social and environmental benefit

In terms of the social benefits of the creation of the program, it is obvious across the entire field of operations. The large-scale shift to recycling can not only remove solid waste from the cycle but also extend the life of many of its products.

People are more likely to be environmentally friendly when trying to use all sustainable products. It will also reduce the daily living costs. Moreover, reducing waste will also protect the environment. When pollution is reduced due to reduced demand for the collection of new raw materials, climate change such as global warming can also slow down in the future.

Interviews

Rayna Sun, Miss

Yong Wang, Mr

Photo of interviewee

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Mujosh

Mujosh

Shenzhen, Guangdong, CN

Business Website: : http://www.mujosh.com

Year Founded: 2010

Number of Employees: 5001 to 10000

Mujosh established in 2010, an innovative fashion eyewear brand originated in Hong Kong. Its bold combination of unique elements and styles into the design reveals that this dedicated and iconic fashion brand has an attitude of its own. The meaning of Mujosh in Chinese has three aspects; ‘MU’ means wood, expressing that Mujosh’s original signature frames are made of wood; ‘JO’ stands for nine, which is the homophone for lasting in Chinese pronunciation, illustrating its long lasting quality; ‘SH’ equals ten, where usually ten signifies perfect, showing its perfect crafting process. Thus, it can be seen that the founder of Mujosh appreciates creative ideas, values the value of handicraft, and uses the wooden material to replace traditional plastic (Mujosh, 2018). Mujosh is deeply loved by fashion icons and wearers, and its retail store’s wooden decoration style is full of intense retro industrial feeling, highlights the major unique feature of Mujosh’s wooden frames.