Loona Cafe

Loona Cafe

1. No Poverty 2. Zero Hunger 5. Gender Equality 13. Climate Action

Overview

Loona Cafe has started to use paper cups aand straw instead of plastic

Loona cafe has created a more balanced gender equality in the office


Author

Clayment Wiardi

Clayment Wiardi

School

Monash University

Monash University

Professor

Gitanjali Bedi

Gitanjali Bedi

Innovation

Loona Café is on the process of achieving business sustainability with their recent innovations. These innovations consist of various things such as switching the plastic cups to paper cups which can be recycled. Another innovation that they are starting are using paper straws instead of plastic straws.


Loona Café helps reducing poverty by giving job opportunities to the public, currently the unemployment rate in Jakarta is 5.13%(Inggita, 2019), thus by creating job opportunities Loona Café could reduce the unemployment rate. By applying Okun’s law of economics, the law states that a significant amount of gross domestic product (GDP) might be lost when the unemployment rate is above its natural state (Fuhrmann, 2019). Thus we can say that job opportunities created by Loona Café helps lowers the unemployment rate and thus correlates to economic growth.


Loona Café’s staffs consists of both male and female members with equal amounts of salaries based on positions. Gender equality is claimed to be a vital aspect of the team’s vision and mission. This innovation lets the team in Loona café create a more comfortable working atmosphere.

Loona Cafe

Inspiration

Loona Café started these innovations with the approval of its departments. “Investors, marketing department and product development department as well to stay in touch with one another in order to gain more ideas on how to make these happen”, exclaimed the interviewee.

These innovations seem to be imbedded in the core of the business, we can quote from Grace that Loona Café targets mainly younger age groups which would mean mostly millennials. Since, millennials are becoming more environmental and health conscious (Cheng, 2019) Loona Café adapts by changing plastic cups towards paper cups and plastic straws to paper straws and sells organic coffee.

Overall impact

Loona aims to become a more green business, and just by replacing materials from plastic towards paper Loona can help reduce environmental waste.

another thing is that employees at Loona Café has also started to show more concerns regarding the environment. “the employees are actually becoming more diligent, for example using metal spoons instead of plastic spoons”, said the interviewee.


Business benefit

These innovations seem to be imbedded in the core of the business, we can quote from Grace that Loona Café targets mainly younger age groups which would mean mostly millennials. Since, millennials are becoming more environmental and health conscious (Cheng, 2019) Loona Café adapts by changing plastic cups towards paper cups and plastic straws to paper straws and sells organic coffee.



Social and environmental benefit

Grace states that if Loona would be more environmentally friendly, this will result towards its products in becoming more hygienic and that there will be no harmful chemicals in the food.

Furthermore, the interviewee representative agreed that this environmentally friendly behavior is being categorized as a “trend to be followed” and various companies has also started these trends since there are higher environmental consciousness in the millennials generation group.

Interview

Graciella Viona, Head of Marketing

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Loona Cafe

Loona Cafe

Jakarta, Indonesia, ID

Business Website: -

Year Founded: 2018

Number of Employees: 11 to 50

Loona Cafe serves coffee and snacks. It's main attraction is that it creates a unique atmosphere and great interior designs.