Julia Hope Art

JuliaHopeArt

3. Good Health and Well-Being 5. Gender Equality 10. Reduced Inequalities 12. Responsible Consumption and Production 16. Peace, Justice and Strong Institutions

Overview

Julia became a close friend of mine in college through my fraternity, Pi Kappa Alpha. Inspired by her own work, her life experiences, and leaving a mark of her personal creativity in each piece has made her wildly successful. What’s amazing about her innovation as an artist is how she connects with her market. She loves creating artwork and in the process manages to recycle, donate, impact, and continues to grow a community on her platforms by speaking out and taking action on the causes she cares about.

Author

Tony Miidieri

Tony Miidieri

School

Western Michigan University

Western Michigan University

Professor

Timothy Palmer

Timothy Palmer

Innovation

Julia actually came to college to become an art therapist but just became an artist instead. With dreams of being a full-time artist long before coming to Western, she started by creating clay artwork as her first medium. Stating that Fluid Art was not popular or a well known art when she started, but now remains a primary source of business.She said that promoting art as a form of coping & mental health strategy was initially what she loved about it, furthering her passion.

Julia Hope Art

Inspiration

She said that promoting art as a form of coping & mental health strategy was initially what she loved about it, furthering her passion.

Today, JuliaHopeArt represents a lot more than just her art.

Firstly, mental health. “I promote an open door policy in regards to people being able to communicate with me directly in messaging on my social media networks, where I can listen and send them mindfulness based practices or other resources that have helped me (I have a bachelors in psychology).” She continues to inspire people through these practices.

When it comes to the environment, she reuses or cycles roughly sixty percent of her supplies. She reaches out to the community to reuse packaging/water bottles to store paint. She has even made art and donated proceeds to “The Sea Turtle Conservancy”. Julia has always been passionate about the environment, even before she was an artist.

Overall impact

When it comes to the environment, she reuses or cycles roughly sixty percent of her supplies. She reaches out to the community to reuse packaging/water bottles to store paint. She has even made art and donated proceeds to “The Sea Turtle Conservancy”. Julia has always been passionate about the environment, even before she was an artist.

Business benefit

Julia continues to follow her dreams as an artist and even told me recently that she might move to my hometown, as it fits her vision for her future. I have always appreciated her insight as a person and loved her personality because she's outspoken on everything she believes in. This is a big reason many people who know her personally or virtually through her brand continue to follow and support her. She deserves all the recognition she gets, as she works intricately and takes a lot of time on every piece. Her brand stands for a lot and she always gives back, people see that and it draws people towards her more!

Social and environmental benefit

Her generosity doesn’t end here though; “My big fundraiser every year (around June fifth) I spend 1-2 weeks raising money for planned parenthood. Reproductive rights is something my brand is very concerned with and outspoken about.” She is outspoken as an artist and personal brand on many different things, but in regards to social justice, planned parenthood and reproductive rights/access is a focus. “Very vocal about LGBTQ and have donated to the Trevor project and other organizations that support LGBTQ. Also very vocal about BIPOC, I have donated to multiple organizations uplifting marginalized groups of people.”

Interview

Julia Hope Vanderelzen, Tony Mitidieri

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JuliaHopeArt

JuliaHopeArt

Kalamazoo, Michigan, US

Business Website: facebook.com/juliahopeart

Year Founded: 2017

Number of Employees: 2 to 10

Julia Vanderelzen, known to the social media world now as JuliaHopeArt, is a full-time self employed artist who specializes in fluid art. he process by which an artist pours paint on an empty canvas and individually creates unique pieces based on her own creativity, or the demand of her market! Fluid art uses an acrylic paint that is more liquid than traditional acrylics.