H&M

H&M

12. Responsible Consumption and Production

Overview

In February 2013, H&M began offering their customers a voucher in exchange for used clothing. After accepting the clothes, H&M then donates used garments to be processed by a retailer that repurposes and recycles the clothing. This is done with the goal of creating a zero waste economy in mind.

Author

Liam McCloy

Liam McCloy

School

Nicholls State University

Nicholls State University

Professor

Christopher Castille

Christopher Castille

Innovation

H&M donates used, but still wearable, clothing to a recycling company called I:CO. This company then recycles the old clothes into fibers that are used to make new clothes. H&M makes it a point to attempt one of the UN’s main sustainable development goals: climate action. They are pushing us to move toward a greener alternative in our daily lives.

Inspiration

H&M is focusing on recycling because it's both easy and sustainable, a win-win situation. By still focusing on clothing, there is little change for their production and core business. Additionally, H&M has been critical of "fast-fashion" as of late. Fast-fashion is a term coined for retailers that produce excessive quantities of cheap clothing that is made to be disposable after a short amount of use. H&M is trying to break this trend by giving people the option to rewear clothes indefinitely.

Overall impact

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Business benefit

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Social and environmental benefit

As stated before, H&M is trying to end a trend of Fast-fashion by reusing and repurposing old clothes. This supports the environment because less materials will need to be harvested to produce the “one-time-use” mindset that people have about clothing. By giving customers the option to recycle clothes to receive a voucher, H&M is actively rewarding the customers to live a greener lifestyle which is a benefit to society. If everyone steps up to do their part then we can have a healthy planet and a society that supports going green.

Interview

Brigg Norris, Department Manager

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H&M

Stockholm, SE

Business Website: www.2.hm.com/en_us/index.html

Year Founded: 1947

Number of Employees: 10000+

H&M is a multinational clothing company based out of Sweden. It is known for its fashionable clothing designed for both men and women. It expanded its market to include apparel made for teenagers and children of all ages in 1968. Throughout the 2000s until today, the company has done collaborations with several fashion designers, celebrities, and musicians.