Innovation

We call the most important innovation: water management. We started from Piacenza, 20 years ago, through a change in the tomato irrigation systems which until 20 years ago were irrigated in the so-called rain system. By importing the systems that were already used in California and Israel, we began to talk about the so-called micro-irrigation or ferti-irrigation that is, laying small tubes near the tomato plants and therefore giving the possibility of using the water in fractionated and efficient way; therefore, water is given when needed and in the quantities that the plant needs.

The result is that after twenty years 95% of all tomatoes are now ferti-irrigated

The precursors were all our agronomists who believed, traveled and looked outside Piacenza and brought this type of technology to Piacenza.

We didn't do it alone, but we made use of partners who helped us grow in this sector. If we have to mention a name, an Israeli partner called Rivulis was very important, one of the most important companies in the world that deals with micro-irrigation.

Over the years, a theme of sustainability has developed because from the starting point there has been a notable evolution in terms of the application model of this ferti-irrigation.

So, a mission that was to provide a more efficient service to the customer has now evolved in terms of global sustainability.

Inspiration

The original idea originated during study trips by the team of agronomists, mainly in the United States. Modern technologies observed during these experiences sparked curiosity and a desire to experiment, ultimately bringing these innovations to Piacenza.

The primary goal of this innovation was to enable farmers to use water resources more efficiently and reduce their consumption.

Overall impact

The impact was significant. Over a relatively short period, of about 20 years, the majority of tomato farmers and those in the agricultural industry currently use this technology.

This technique has recently expanded to other crops such as corn, surpassing the tomato in terms of products and sales. Even minor crops such as poplar have embraced these technologies, leading to a notable impact on the business with a significant growth trend.

The innovation generated economic impact from investments in empowering and supporting those in this sector. What started as a pioneering effort with a few operators has grown into a sizable team dedicated solely to this activity.

Investments focused on human resource development, creating previously nonexistent expertise, resulting in organizational, economic, and environmental impacts.

The innovation had a significant impact on the environment. Current measures and supports, such as Rural Development Programs (RDP), have facilitated farmers in adopting these technologies. Institutions, from the European Community to regions managing European funds, express a willingness to develop such solutions due to their considered significant and positive environmental impact.

In the short term, there were no significant differences; farmers' adoption of the technology was gradual and extended to various crops.

In the long term, technological evolution moved toward greater sophistication. Currently, micro-irrigation is complemented by satellite technologies and artificial intelligence connected to sensors, allowing remote irrigation control.

Ongoing projects aim to further simplify this model, moving toward sustainability by eliminating the use of pumps and filters. This results in reduced environmental impact and lower costs for farmers while ensuring the same benefits as traditional fertigation.

Absolutely, there is evidence certified by studies conducted by both Italian and foreign universities.

Business benefit

The advantage, beyond economic results, is the opportunity for customer loyalty among farmers. They see us as the ideal partner for these technologies, significantly enhancing our national reputation on these issues. Our company is now considered the most important in Italy for the use of these technologies.

Social and environmental benefit

The benefits include reduced water usage, increased agricultural production, and a direct benefit for farmers in terms of higher income for them.

Interview

Dante Pattini, General Director