AIM2Flourish Editing Resources


Each AIM2Flourish story is reviewed and edited by the authors’ professor(s), a volunteer story editor, and someone from the Fowler Center team. The purpose of this page is to provide guidance for our professors and story editors as they edit each story, as well as for students to see how their stories are being reviewed. AIM2Flourish Professors and story editors ensure that stories published on are 1) aligned with AIM2Flourish’s purpose to lift up stories about positive, world-changing innovations from for-profit businesses and 2) examples of replicable solutions to achieve the UN Sustainable Development Goals and a flourishing world for all.

Interested in becoming an AIM2Flourish story editor?

Join the movement helping to shift how people think and act about business as a positive force for good.

AIM2Flourish Story Editors support AIM2Flourish; the world’s first higher education learning initiative inspiring future business leaders to achieve the UN Sustainable Development Goals (SDGs). By volunteering to edit AIM2Flourish stories, our story editors help students experience “Do Good, Do Well” leadership first-hand through conversations with business leaders and publishing their stories of innovation on

The AIM2Flourish Editors are a passionate, committed group of people globally who are helping to raise awareness about Business as an Agent of World Benefit. They provide an essential review of all stories before publication, to ensure that the stories meet AIM2Flourish's publishing criteria.

AIM2Flourish Editors volunteer every week to review stories online. This is a wonderful virtual, volunteer opportunity to help students' publish their stories and to learn about the positive force of businesses all over the world. To learn more please contact Megan Buchter at [email protected] or directly apply here.

Editor Responsibilities and Publishing Criteria

Editor Responsibilities

  • Professor: Review your students’ stories as they hit your Professor Review queue.
  • Story Editor: Review 1-2 AIM2Flourish stories a week accessed through your AIM2Flourish Dashboard.
  • Check each story using the below guidelines to determine if the story is eligible to be published or needs to be returned to the Professor/Student.
  • Edit each story to be sure it reads well and uses English (U.S.) grammar and punctuation.
  • Make minor revisions to improve the story, such as revising the headline and clarifying the writing of students for whom English is a second language.

Publishing Criteria

Each AIM2Flourish story must:

  • Have evidence of an in-person (or Skype) interview with a business leader.
  • Be about a for-profit business or a for-profit/non-profit partnership.
  • Represent a clear innovation that is part of the business’ operations and helps achieve one or more of the 17 UN Sustainable Development Goals.
  • Have permission from the person interviewed to publish the story.

Guide to Editing an AIM2Flourish Story

Required Fields

Story Team – Each story may have one or more authors.

School – Students select their school.

Professor – Students can add one or more of their AIM2Flourish professors.

Collaboration – Optional field, if students are participating in an AIM2Flourish collaborative initiative they can select it for their story.

Story Title - Each story should have a short and descriptive title. Editors should check the story title for readability and proper capitalizations. Editors can change the title as needed especially if the title contains the business name or needs to be shortened.

Business Information

Business Name – Check that business name is accurate and spelled correctly.

Business Type – Required field, Check that selected value is accurate for the business described.

Business Industry – Required field, check that selected value is accurate for the business described.

Business City, State, and Country

Business Website – Required field, check that link is accurate and working.

Business Facebook, Twitter, and Instagram Handles – Optional, check that these are correct for the business.

Social Media Description - 50 characters max, should finish the sentence: "This Innovation is about..."

Year Founded

Number of Employees – Required field.

Business Overview – 2-3 sentences about the business--what it does, who it serves

Interviewee Information

Full Name of Person Interviewed – Required field.

Email Address of Person Interviewed – Required field, students may put their own email if none are available for the interviewee.

Title of Person Interviewed – This should be the job title of the interviewee.

Video Link – Must be a youtube or vimeo link to embed correctly on the page, links that are not youtube or vimeo will not work correctly in this field, but may be included in the story text instead.

Date of Interview

*At least one interviewee is required, students have the option to add additional interviewees.


For the story sections, Editors should look for proper grammar, clarity of the story and innovation, evidence of an interview, no suspicion that the student has plagiarized, and a connection between the business innovation and the UN Global Goals. If the story does not meet these basic requirements, use the commenting feature to suggest improvements for the student and return the story. If the story meets the requirements, the editor should make any small edits to grammar and clarity needed, and send the story on to the next review step.

Stories range in length based on the professor’s need for the AIM2Flourish assignment.

Innovation Overview – 2-3 sentences that give the reader a clear idea of what this Solution is and how it helps solve one or more of the SDGs.

Describe the Innovation – Explain the innovation – Who, What, When, Where, and How. What is the specific, innovative solution this business is doing for the UN SDGs and a better world?

Inspiration for this Innovation – What Inspired the Leader? Should have quotes from the interview.

Overall Impact of the Innovation – Who, What, When, Where, and How - What were the short term and long term effects of the innovation, what evidence suggests that this impact occurred?

How does this Innovation Benefit the Business? – Who, What, When, Where, and How – Revenue raised, employees hired, increased retention, employee well-being, opened new markets, created new product or service, opened new investment opportunities. “Because the business did [what], these good things have happened....”

How Does this Innovation Benefit Society and/or the Environment? – Who, what, when, where, and how.

Where is the innovation used? – City, State, Country

UN Global Goals – Students may choose up to 5 that apply to the innovation described, if less than 5 are selected, the editor can also add any that may apply.

Potential Impact – Student will have clicked categories applicable to their story, editors may add any additional they feel are applicable to the innovation.

Student Experience – Student reflection, not editable.

Publishing Rights – Yes should be selected, if no is selected, editor should add a comment to ask if the student plans to have this story published. If the student has not obtained permission to have the story published the story will be archived.

Media Uploads

Hero/Cover Image – Optional, should be a strong horizontal image that will appear as a banner at the top of the story’s page.

Story Image – Image that helps explain what the story is about.

Business Logo – Check that this is a logo for the business described.

Photo of Interview – Optional, student may provide a photo of their interview if available.

Video Link – Should be a youtube or vimeo link to embed correctly on the page, links that are not youtube or vimeo will not work correctly in this field, but may be included in the story text instead.