Western Michigan University
Steve developed a method of using Skype to host virtual consultations. By offering virtual consultations, he is able to craft an orthotic device that meets the needs of the customer. He has expanded his service to include checkups to ensure correct fitment. By utilizing technology, and mail delivery, Miller Shoe Parlor is able to help customers maintain their stability and mobility.
Long-term effects are yet to be realized, as virtual consultations are a new service. Miller Shoe Parlor expects that virtual consultations will continue to prove to be popular and will enable them to reach a customer base who may not have access to traditional orthotics services.
Miller Shoe Parlor expects the virtual consultations to result in increased business. Using Skype, they are able to reach a broader customer base. They will be accessible to customers who don't have, or can't get, access to traditional orthotics services.
Steve Shotwell, Owner
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Jackson, MI, US
Business Website: millershoeparlor.com
Year Founded: 1912
Number of Employees: 2 to 10