Innovation

Taşpınar Stores, a Turkish retail company operating in furniture, electronics, and home goods, is pioneering a unique digital transformation strategy aimed at both enhancing customer experience and contributing to the UN Sustainable Development Goals (SDGs). As part of its long-term innovation roadmap, the company is developing smart stores equipped with augmented reality (AR) and AI-powered systems. These technologies are designed to create personalized shopping experiences by analyzing customer behavior, preferences, and previous purchase history. For example, a customer can visualize how a sofa would look in their living room using AR, while AI-based recommendations suggest energy-efficient appliances aligned with their needs.

This transformation, set to unfold over the next 10 years, aims to expand Taşpınar’s presence across different regions of Turkey, making sustainable and tech-enhanced retail more accessible nationwide. The innovation aligns with SDG 12: Responsible Consumption and Production by promoting the purchase of A+++ certified energy-saving products through tailored suggestions. It also supports SDG 13: Climate Action by minimizing unnecessary consumption and reducing returns—both of which lower the carbon footprint of retail logistics.

Moreover, Taşpınar integrates this digital vision with its broader sustainability efforts, including paperless invoicing, recycled packaging, low-energy store lighting, and route-optimized delivery. The smart store initiative stands out not only as a technological leap but also as a strategic tool for environmental and social impact. By uniting digital innovation with sustainability, Taşpınar is building a retail model fit for the future. It plans to increase its total employment capacity by 50% with the new stores to be opened and to contribute directly to the local economy.The company aims to increase employment opportunities for young people and women with vocational training programs, internships and scholarships within the scope of corporate social responsibility. Projects supporting young entrepreneurship will be implemented, especially in the areas of furniture production, interior architecture and sales. Our long-term strategies include strengthening cooperation with local manufacturers, restructuring the supply chain in line with sustainability principles and spreading quality-oriented production standards across all product groups.

Inspiration

While consumer expectations in the furniture and home living products sector in Türkiye are changing rapidly, especially the rise of functional design, environmentally friendly production, and digital shopping habits necessitate the transformation of the sector. The expanding city life and the fact that users started to see their homes not only as a shelter but also as a reflection of a lifestyle formed the basis of an innovative vision for Taşpınar Perakende. Inspired by this transformation, Taşpınar aims to move beyond the outdated model of traditional retail—one that focuses solely on selling physical products through static store shelves, which has increasingly proven to be unsustainable and unprofitable. Brands that fail to respond to the digital shift, growing environmental consciousness, and demand for personalized experiences are losing market share and financial stability. In this context, Taşpınar is reinventing its identity, not as a store that simply sells furniture or appliances, but as a lifestyle-centered brand that integrates sustainability, design, and technology to meet the deeper expectations of modern consumers. Taşpınar is moving away from the conventional identity of a store chain that merely sells furniture or white goods. Instead, it is redefining itself as a holistic lifestyle brand—one that reimagines home life as a meaningful experience. This shift means focusing not just on products, but on how people live, feel, and connect within their homes. For instance, rather than simply offering a sofa, Taşpınar provides guidance on space optimization, interior design, and even sustainable usage tips to extend product life.

The company sees great potential in combining Türkiye’s rich base of domestic manufacturers with sustainability and digital accessibility. It sources many of its products—such as textiles, wooden furniture, and decorative items—from local producers in cities like İnegöl, Kayseri, and Ankara, which supports the national economy and reduces transportation-related emissions. Through its e-commerce platform, these locally made, eco-friendly products are delivered directly to customers across the country, making sustainable living more affordable and accessible.

Taşpınar's core motivation lies in understanding that modern consumers are no longer just buying things—they are investing in experiences that align with their values. As the CEO states, "In the retail of the future, there will not be only winners; there will be brands that understand, transform and add value to life." Guided by this belief, Taşpınar seeks to become Türkiye’s leader in sustainable living, leveraging technology, local culture, and environmental responsibility to create lasting impact as a brand born in Ankara with a national vision.

Overall impact

Taşpınar Mağazacılık expanded its store in the Central Anatolia Region of Türkiye, focusing its short-term target on Ankara in particular in 2023. In parallel with this expansion, the company developed its e-commerce infrastructure and accelerated its digital sales channels. Until the number of international stores reached the targeted level throughout the year, an increase of over 30% was observed in sales made through digital platforms compared to the previous year. This growth also began to be recorded as a significant improvement in customer satisfaction scores. These achievements show that Taşpınar's digital transformation strategy is effective and that it responds positively to the online shopping experience in the world.

The short- and medium-term targets recorded between 2024-2025 include expanding the digital product range, combining mobile application users in two ways, expanding sustainable product categories, and launching new home living collections especially for young people. Producing for a long time, Taşpınar aims to be one of the leading brands that spread the sustainable and environmentally friendly living culture in Türkiye by 2030. This vision agreement is planned to use energy cost campaigns, logistics solutions that reduce carbon footprint and fully recyclable packaging products.

Thanks to these strategies, the company contributes to both portfolio sustainability and digital customer experience, while achieving an increase in short-term sales and satisfaction, and aims to turn to Turkey's sustainable retail shopping in long-term accommodation.

Business benefit

Operating primarily in Ankara, Taşpınar Stores is a well-established retail chain specializing in diverse product categories, including furniture, white goods, electronics, carpets, and home textiles. Because the business consistently delivers quality products at affordable prices with flexible payment options and has built a strong reputation and loyal customer base in the capital city. This commitment to customer satisfaction has resulted in increased sales revenue and higher customer retention rates over the years, demonstrating the success of its consumer-focused approach.

Since Taşpınar Stores integrates sustainability into its core business strategy, it has launched initiatives promoting energy-efficient products and waste management practices across its stores. For example, the company encourages customers to purchase energy-saving appliances through targeted campaigns, resulting in a measurable increase in sales of A+++ rated products. Additionally, in-store recycling and waste reduction programs have been implemented, contributing to decreased operational costs and a reduced environmental impact. These actions not only enhance the company’s social responsibility profile but also attract environmentally conscious consumers, expanding its market reach.

Moreover, because Taşpınar collaborates closely with local suppliers and artisans, it supports regional economic development while reducing its carbon footprint associated with transportation. This collaboration has led to the hiring of more local employees and the creation of new investment opportunities within Ankara and neighboring regions. By combining commercial success with social and environmental responsibility, Taşpınar Stores has positioned itself as a leader in sustainable retail, generating value for both its stakeholders and the wider community.

Social and environmental benefit

Taşpınar Perakende aims to reduce its carbon footprint with energy-efficient store systems, recyclable product packaging and effective waste management practices in order to support environmental sustainability. For example, it has reduced its annual energy consumption by up to 30% by using LED lighting systems and energy-efficient air conditioning technologies in its stores. In addition, it contributes to the reduction of plastic waste by preferring fully recyclable and biodegradable materials in packaging. With these practices, Taşpınar directly supports the "Sustainable Cities and Communities" (SDG 11) goal.

The company prioritizes regional economic development and cooperates with small and medium-sized local producers. In this way, carbon emissions from transportation are reduced by supporting local production, thus contributing to the "Responsible Consumption and Production" (SDG 12) goal. In addition, it expands its sustainable product range, increases the sales of especially energy-efficient and environmentally friendly products, and encourages consumers to shop consciously.

Taşpınar Perakende contributes to the reduction of carbon emissions with environmentally friendly solutions such as fuel-saving methods and the use of environmentally friendly vehicles in logistics operations. In this context, empty returns are reduced and fuel consumption is minimized thanks to the digital optimization of cargo routes. These practices show that the company provides concrete support for the "Climate Action" (SDG 13) goal. It also contributes to sustainable development in many ways by increasing social awareness with education and social responsibility projects."  Taşpınar Retailing supports Türkiye's economic and social development with its employment creation power and social responsibility projects from a social perspective. The company offers sustainable production opportunities especially for women and women thanks to its rich job opportunities in the store and production areas. It also strengthens social inclusiveness with training programs, internship opportunities and local collaborations that support professional development. Taşpınar includes rural development and creates economic mobility in different regions of Anatolia thanks to the projects it carries out in local regions. In addition to the sustainability of its supply, the company also aims to increase the environmental breadth of the society. In this direction, recycling campaigns, professional seminars and sustainable living marketing activities are created ecologically. Taşpınar also reduces energy consumption and minimizes the flash effect by using removable energy solutions such as solar energy systems in store infrastructures. These efforts play an important role in Türkiye's environmental living and in the construction of healthier, more at home and durable societies.

Interview

Nursel Taşçı, Manager