Innovation

WHAT is the innovation?

HydroFarm create awareness for healthy living and to educate people about creating innovative hydroponic sytem for their own needs. They teach people to build the system from scarps/cheap material to grow their plant. They provide hydroponic business consultation for those who want to gain profit from it. They also sell high quality hydroponic equipment with cheap price.

HOW did the innovation emerge?

HydroFarm realize that :

· Every year the demand for hydroponic product in Indonesia increase by 10-15%

· Demand is bigger than the supply

· Less competition in this business area

That is why they want to create more people to become hydroponic supplier. The product create good impact on the environment and also create more entrepreneur in the process.

WHO was involved in the creation of the innovation? What did they do?

The owner of hydrofarm himself. He start his own hydroponic business first and expanded it by creating his own hydroponic teaching material to others so people can follow his success.

DOES the innovation relate to a sense of mission, purpose or meaning? If so, HOW?

They want to create a sustainable business but also creating positive impact to others and environment

Quotes from the interview that describe the innovation.

“HydrFarm create big value by combining their expert in hydroponic along with high technological solutions to provide the highest quality in hydroponics systems.”

Inspiration

HOW did the original idea come about?

Passion to teach other people to become an entrepreneur.

WHAT was the motivation or purpose for doing the innovation?

One of their biggest reason is knowing hydroponic advantages over other subitutes, we can see it in the table below

Not many people in Indonesia are aware of this advantages. That is why HydroFarm do spread the awareness.

Quotes from the interview that illustrate the inspiration behind the innovation.

“Every one can achieve their own success if you focus on the long term effect.”

Overall impact

WHAT was the impact of the innovation on the business?

· People can build the hydroponic system with affordable price

· Everyone can grow their own healthy hydroponic plant

WHAT was the impact of the innovation on society?

· Creating more entrepreneur

· Producing healthy vegetable and fruits with affordable price

WHAT was the impact of the innovation on the environment?

· Using 90% less water than ordinary farm

· The waste water is very nutritious if we throw it on land

· No more harvest season, we can harvest every day

· Free from pestiside

WHAT were the short-term effects? What were the long-term effects?

Short term :

· More people want to try plant their own hydroponic plant

· More people want to build their own hydroponic business

· More poeple try to consume hydroponic product

Long term :

· All Indonesian vegetable and fruits are healthy and free from pesticide

· No more harvest season, we can harvest every day

· The supply of hydroponic product equal with it’s demand

WHAT concrete evidence suggests that this impact has occurred?

All of the short-term effect already happened. Many hydroponic business already established.

Quotes from the interview.

“This revolutionary concept brings us one step closer to their goals of providing everyone with access to good health and nutrition.”

Business benefit

· Creating profit from hyroponic equipment and product sales

· Creating profit from hydroponic class member fee

· Creating profit from becoming personal advisor for hydroponic business

Social and environmental benefit

· Creating more entrepreneurs

· Producing healthy vegetable and fruits with affordable price

· Using 90% less water than ordinary farm

· The waste water is very nutritious for plants

Interview

Dina Setiawati, Shopkeeper