Dehaat : Transforming lives

De haat

8. Decent Work and Economic Growth 9. Industry, Innovation and Infrastructure 10. Reduced Inequalities 12. Responsible Consumption and Production 15. Life on Land

Overview

DeHaatTM is a technology-based farmers’ marketplace to offer a complete end to end services to farmers –“from seeds to market". Through DeHaat platform, farmers, on one side get access to best quality input (seeds, fertilizers, crop protection, agri-equipment, credit, etc.), while on the other side they also get access to institutional buyers for their produce (grains, F&V, pulses, spices, and medicinal herbs). DeHaat aims to maximize farmers' income through technology-led interventions by offering all agricultural needs of farmers under one roof in an accessible and affordable way. Farmers get benefited in three ways - a) Reduction in cost of cultivation b) Improvement in farm productivity c) Better farm gate prices

Authors

mital sharma

mital sharma

Amogh Ansh

Amogh Ansh

Ujjwal Bansal

Ujjwal Bansal

Gunjan Yadav

Gunjan Yadav

MARGI THAKER

MARGI THAKER

School

Goa Institute of Management

Goa Institute of Management

Professor

DIVYA SINGHAL

DIVYA SINGHAL

Innovation

DeHaat was founded by IIT Delhi Alumnus Shashank Kumar and IIT Deli alumnus Manish Kumar in 2012. They had seen the difficulties faced by farmers in daily life. They aimed to create a sustainable business solution. Both of them decided to create an online solution for farmers. They started an online platform connecting small farmers and a network of micro-entrepreneurs who supplied various farm equipment used for seeds and fertilizers. They also aimed to provide crop advice and link to market to customers.

It allows the farmers to place an order through their helpline number or mobile application or by simply visiting the center. The orders are then forwarded to the micro-entrepreneurs connected with DeHaat and they try to fulfill it on the same day to reduce the time gap. The micro-entrepreneurs also visit the farms and take the queries related to the crops and the farm produce. Experts are also sent on time to address the queries. It also has a database related to the crop-pest for help.


Inspiration

Raised in an agricultural family, Patna based Shashank Kumar, the company’s CEO was well versed with troubles of farming. “All the co-founders belong to the agricultural background. As we grew up, we had the first time experience of the various challenges and opportunities prevailing in the sector. As many of us are from the supply chain, we find great interest in solving the supply chain-related issues in agriculture”, the company’s COO (name) said during the interview. Shashank was well aware of the level of unhappiness that the farmers expressed during their interactions with him. He worked for 2.5 years with Beacon Advisory Services in areas of FMCG, Supply chain, and Retail chain. It was during this phase when he became cognizant of the problems faced by buyers in obtaining agricultural produce from farmers directly. It was here where he saw a potential business opportunity. Shashank founded the FarmsnFarmers (FnF) in 2010 to assist farmers on cropping patterns and marketing agri-produce. Interactions with them helped to uncover problems faced at each stage of the value chain. The farmers remained dependent on multiple channels for various requirements such as information, crop advisory, market linkage, Agri input, etc and suffered low profitability. To establish an environment of free communication for all necessary assistance, Shashank along with his friends finally founded Green Agrevolution Pvt. Ltd. In 2012 and came up with the revolutionary DeHaat concept.


Overall impact

The innovation brought them focuses on mainly three major services

1) Agriculture Input

2) Advice on crop

3) Linking farmers to market

The innovation targeted to help farmers to know their crop and provide some help to cultivate it by connecting them to different people. It also integrated various small entrepreneurs who served more than 150000 farmers across India. This innovative idea created a platform where there are various agricultural inputs listed. It also has aimed to connect different institutional buyers to buy the produce directly from farmers.

The major challenge was to bring farmers and micro-entrepreneurs on board especially in rural areas.

The revenues come from the sales of the farm produce to the institutions and agricultural inputs to the farmers. The farmers are not charged for the crop advisory. Most of the revenue comes from linking farm produce and the other agricultural inputs.

It Benefits farmers by:

• Cost-saving

• Crop advisory and recommendation on the right dosage

• Delivery at the farmer’s home

• Free and easy order placement on the helpline

• Agricultural input access at requires time, cost and quantity

• Access to bigger markets

It Benefits companies by:

• Pure Farm produce

• Feedback on yield from framers

• Introduction of new product line in an effective way

• Direct access to farmers

• Chance of customization

It has been able to generate a revenue of 45 Crore so far. It is targeting a growth of 1-4X over the next 18-24 months. They are also planning to launch credit and crop insurance in the future


Business benefit

At the farm level, many innovations are “process innovations” as they relate to improving production techniques; for example, adopting improving seeds or irrigation systems. Downstream industries also innovate new and improved products, such as functional attributes for food (health) or in the chemical or pharmaceutical industry (bioeconomy). All along the supply chain, marketing and organizational innovations are increasingly important.

Digital innovation and agriculture:

Using digital innovation in the ‘income revolution’ means we need to take a step away from the Green Revolution, or the White Revolution that refers to milk, and talk of an “income revolution” that is able to capture the entire value chain right from research up to the stage where the farmers are able to realize money in their pockets.

For example, transforming the extension system so that our manpower-based system is augmented by information and communication technology (ICT), using geotagging, satellite data, and drone technology to verify crop-cutting experiments and improve intelligence on the area insured.

Area disputes are being settled using satellite images and drone technology. Digital tools are increasing the reliability of the data and making the settlement of crop insurance faster and easier.

There are a lot more innovations that are helping businesses at the grass-root level.


Social and environmental benefit

In economic terms, innovation describes the development and application of ideas and technologies that improve goods and services or make their production more efficient.

A classic example of innovation is the development of steam engine technology in the 18th century. Steam engines could be put to use in factories, enabling mass production, and they revolutionized transport with the railways. More recently, information technology transformed the way companies produce and sell their goods and services while opening up new markets and new business models.

One of the major benefits of innovation is its contribution to economic growth. Simply put, innovation can lead to higher productivity, meaning that the same input generates a greater output. As productivity rises, more goods and services are produced – in other words, the economy grows.

Technological innovation is a “must” for sustainable development. Several options contribute to diminishing the environmental burden of human activities. New technologies always entail social change. The successful introduction of new technology is therefore always a matter of sociotechnical change. From the society’s perspective, the fundamental outcomes of innovation are economic growth, increased well-being and communication, educational accessibility and environmental sustainability.


Interview

Shyam Sundar Singh, Executive director

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De haat

patna, Bihar, IN

Business Website: https://agrevolution.in/home

Year Founded: 2012

Number of Employees: 51 to 200

DeHaat is an ICT enabled agri based end-to-end services to farmers. Its an One-Stop Solution (Seed to Market) for farmers. DeHaat App keeps farmers updated