Summary
It is quite a challenge for people living in Indonesia to follow a special diet program, such as paleo, vegan or those who are allergic to gluten, soy, or dairy, to find suitable healthy snacks or breakfast items. Naked Food Indonesia hopes to alleviate this pain point by developing a variety of gluten-free, soy-free, dairy-free, Paleo, and Vegan friendly products.
The Founder, Farina Situmorang, started Naked Foods Indonesia as a project for her Consultancy Firm, Catalyst Strategy in 2014.
Innovation
- Healthy Snacks with 100% natural, gluten-free, soy-free, dairy-free ingredients
- People on Paleo diet and vegan with so many restricted rules can eat this snacks, and so can everyone
Inspiration
- A strategic consultation firm leverages their creativity and problem-solving skills to provide healthy snacks for people with dietary restrictions that anyone can also enjoy
- Paleo diet and vegan are generally a small portion of the population and are an even smaller minority in developing countries. This makes it almost impossible for them to meet their dietary needs. Naked Food Indonesia can make it easier for them to live and eat in Indonesia.
Overall impact
- Increase the awareness for youngsters and adults in Indonesia about various dietary restrictions
- Expand the variety of products people on a specific diet can consume in developing countries
- The Catalyst Strategic Consulting Firm helped build awareness and expand sales of Naked Foods Indonesia
Business benefit
- Naked Foods Indonesia increased monthly sales after working with the Catalsyt Strategic Firm, and sales continue to grow
- Catalsyt Strategic Firm gained business and customer awareness through the collaboration with Naked Foods Indonesia
Social and environmental benefit
- Jakarta Citizens have more nutritious snacks that meet a variety of dietary restrictions and have increased awareness about alternative diets such as Paleo and Vegan
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Interview
Januar Farlan,
Manager
Business information
Naked Foods Indonesia
Jakarta,
ID
Year Founded:
2014
Number of Employees:
11 to 50
Naked Foods Indonesia serves a healthy snacks that 100% Natural Ingredients, Gluten Free, Soy Free, Dairy Free and favorable for Paleo and Vegan. Started in 2014 under the supervision of the Catalyst Strategy Consultation Firm, Naked Food has entered the health market and is now available in well known supermarket, cafe's, fitness or health club and online. You may find them trough facebook @NkdFoodsID or instagram Naked Foods Indonesia (@nakedfoodsid).
