Novita Hidayati
IPMI International Business School
Amelia Naim Indrajaya
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Many people are worried about the proliferation of food products that contain artificial sweeteners, preservatives, and other additives. Although not necessarily dangerous, Cocodeli believes that products with natural ingredients are better for the body. We do not want to be adversely affected by the products we eat and Cocodeli delivers a more natural product solution, with no artificial preservatives, no coloring, 0% FAT, and a low glycemic index.
Cocodeli offers healthy foods and snacks with 100% natural ingredients with no artificial preservatives, no colouring, 0% FAT, and a low glycemic index. Cocodeli uses a different approach and creates the products as food companions. Everyone can consume the healthy products with affordable prices.
Cocodeli not only provides healthy foods and snacks for people at affordable prices, but this business also collaborates and partners with the surrounding communities. The suppliers of the ingredients are 800 local farmers from Central Java. Cocodeli use the community and gives them benefits like medical insurance and a competitive income. That’s why the tagline of Cocodeli is good food company for everyone, make it easy for people to find good food, and help their employees and partners to have a good quality of life.
Cocodeli hopes to increase the awareness for Indonesian citizens about healthy foods and a healthy lifestyle, expand the variety of healthy products with affordable pricing, and be a good food company for better living. Cocodeli provides more benefits in business, social, and environment aspects.
The business benefit of Cocodeli is not limited to the increase of Cocodeli's business scale, but also their impact to their partners or communities by using local farmers as their suppliers. As people may know, Cocodeli's ingredients are supplied by local farmers from Central Java. With the increase of Cocodeli's demand, the local farmers as the suppliers also have a mutual benefit from it.
Cocodeli makes join venture with cooperative business entity “Koperasi” that associated with 800 local farmer in Central Java. ‘’Koperasi’’ is good quality control and manages the output of the local farmers to confirm the good quality of the product supplied. The social and environmental benefit from the partnership is Cocodeli empowering the farmers and their families with good payment. The company buys the farmers products above the price of the market, and the money will be used for better living and education for their children. Not only giving a good income for local farmers, Cocodeli also gives benefit like medical insurance “BPJS” to ensure the good quality of life of the farmers. Cocodelli already creates a better word with delicious and healthier foods, produced in an ethical way and gives more benefits for people and society.
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Cocodelli is a good food company producing healthy food, drinks, and snacks in their head quarters in Surabaya, East Java. The Founder and CEO, Anggi Indra Pamungkas, uses a different approach to create and campaign for healthy products. At the first launching, Cocodeli created products with 100% organic coconut sugar and original chocolate, it then continued on to create meises, organic tea, and banana snack. Cocodeli is trying to promote healthy lifestyles with ingredients from local resource and partnerships with the local farmers. Cocodeli provides peace of mind for a range of safe and reliable products, because the more natural the better!
