Innovation

Kebab Laziiiss prides itself on offering simple, healthy, affordable kebab for everybody.

Premium ingredients are giving this new product a greater image and flavour over the traditional kebab. Innovations in the packaging and presentation of the product and by using high quality meat, are also helping to reinvent the product category.

This frozen product is giving retailers and consumers a reason to get excited about the freezer aisle. In the past, frozen foods were viewed as one of those products you used when you couldn’t do any better yourself. It is a quick, convenient, fairly cheap way to feed yourself and there were no surprises.

Inspiration

The Kebab business collaborates with the communities. The supplier of the meats are the marginalized local community. To poor people, farm animals are a major asset – representing both capital and, in many cases, a source of income. Livestock, which can be sold in times of crisis, act as household insurance. In the cattle farm, the company provide animal traction and fertilization, and reward their owners with a wide diversity of products ranging from milk, meat and eggs to leather, hides and skins.

Farm animals also make an important contribution to food security, helping combat micro nutrients deficiency, or “hidden hunger”, by providing people with essential vitamins and minerals.

Overall impact

Puncak Barokah Farm with their livestock and kebab product is positioned at the interface of the world’s human and natural systems, which has been at the basis of the Global Agenda’s understanding of sustainability. Humans have been shaping their environment, the natural system, since the dawn of agriculture at the very least. Agriculture uses natural resources (land, water, biodiversity, forests, fish, nutrients and energy) and environmental services and transforms them into agricultural products (food, feed, fiber, fuel) that serve not only immediate needs but also provide economic and social services (food security, economic growth and poverty reduction, health and cultural value).

Business benefit

With the global frozen food market expected to reach nearly $290 billion by 2019, product innovations for the preservation of organic and natural foods are expected to increase overall consumption of frozen food products.

The ready meals segment is expected to be the largest revenue contributor and grow steadily during the forecast period as demand increases from both children and the aged population. Online food delivery will also contribute to this segment growing significantly over the next four years.

Livestock contributes up to 40 percent of agricultural GDP. It is one of the fastest-growing economic sectors in developing countries (2.5 percent per year during the last two decades). Livestock production and merchandising in industrialized countries account for 53 percent of agricultural GDP (World Bank, 2009). Capturing the economic benefits of the expanding livestock market can help to sustain overall economic growth.

Social and environmental benefit

Child labour in the livestock sector is most frequent in animal care and herding (FAO, 2013). Herding can start at a young age, anywhere between 5 and 7 years and the working conditions are very context specific and vary greatly.

Livestock provide 14 percent of the total calories (kcal) and 33 percent of the protein in people’s diets at global level (FAOSTAT, 2016). Farm animals also make an important contribution to food security, helping combat micro nutrients deficiency, or “hidden hunger”, by providing people with essential vitamins and minerals. Another vital role played by livestock is providing animal traction and manure for fertilization, which helps boost crop productivity while, as an economic asset and a source of income, they contribute directly to households’ purchasing power and food security.

Interview

Tony Prima Julianto, Founder