PT Telekomunikasi Indonesia Tbk

From Digital Creative to Digital Commerce

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Author

Ita Nalurita

Ita Nalurita

School

IPMI International Business School

IPMI International Business School

Professor

Amelia Naim Indrajaya

Amelia Naim Indrajaya

Global Goals

4. Quality Education 8. Decent Work and Economic Growth 9. Industry, Innovation and Infrastructure 17. Partnerships for the Goals

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Summary

Telkom Indonesia created Telkom Indigo in 2013 to build Digitalpreneur of Indonesia. It was started to help digital creatives turn their talents into digital commerce, both local and international, by providing creative ecosystem, funding, mentorship, incubation and acceleration. This community is located in a space called Digital Innovation Lounge (DILO) and Digital Valleys spread over 14 cities in Indonesia as Creative Camps and Creative Centres.

For promising start-ups, Telkom invests in up to 12% of its shares and helps match the start-up with Telkom's subsidiaries or recruit other investors.

Innovation

The primary goal of DILO is to nurture creativity in younger generations and encourage young people to explore careers in digital products and solutions in hopes of closing the gap between the digital industry demand for workers and availability of qualified digitalpreneurs.

DILO is part of Telkom Indigo Framework that consists of:

  • Creative Camps (Nurturing Creativity, Selecting Creativity): focus on competency development, idea creation, startup formation.
  • Creative Centres (Customer Validation, Product Validation, Business Model Validation): focus on co-working space, mentoring, marketing & channeling, incubation, accelerating idea validation, product & business model development, startup empowerment and enhancement.
  • Creative Capital (Market Validation, Value Validation): focus on company growth, acquire multiple funds with best investment partner when startups enter the market.

The duration from Selection - Incubation - Acceleration - Market Validation is typically between 7 months to 2 years.

Every year in April and October, Telkom opens registration for startup development.

Telkom is open to both professionals and entrepreneurs and offers a curriculum with three tracks: Creative, Business, Technical (Android). A pupil may join only one track. A startup team consists of three pupils, each in one of the three tracks.

From 2013 to 2015, 65 startups completed the incubation program and over 2000 applications were received.

Telkom hopes this system provides 'end to end' support to grow successful startups in Indonesia's digital industry.

From Digital Creative to Digital Commerce

Inspiration

Telkom Indonesia committed to build Digitalpreneur of Indonesia by starting creative camps and creative centers around Indonesia. Telkom also wished to provide additional funding to Indonesian startups who struggle to raise capital compared to international startups.

The inspiration behind Telkom Indigo matches directly with several of the seventeen United Nations Sustainable Development Goals:

  • 4. Quality Education: by providing training, course and mentor ship for youngers in digital education
  • 8. Decent Work and Economic Growth: by producing professionals in digital technology
  • 9. Industry, Innovation, and Infrastructure: by providing facilities to startups spread over Indonesia

Overall impact

Telkom offers curriculum for both professionals and aspiring digital entrepreneurs. The professional track provides training to procure jobs in the digital industry. The startup track helps identify and incubate successful startups that may lack the resources or training to succeed.

An extensive network of locations helps reach individuals across Indonesia. This network includes 17 creative facilities in 12 cities, such as 14 DILO (Banda Aceh, Pekanbaru, Bogor, Depok, Tangerang, Bekasi,Medan, Bandung, Solo, Malang, Surabaya, Bali, Makassar, Balikpapan) and 3 Digital Valley (Bandung, Jogya, Jakarta).

Business benefit

Telkom matches startups with Telkom's subsidiaries business and has sold shares from startups to companies in Silicon Valley.

Examples :

  • Apps for Health Information "InfoKes": Telkom sells this to hundreds of puskesmas (small hospitals) around Indonesia by bundling with Telkom package. Infokes also started to connect to BPJS (state health insurance).
  • Apps "Pasar Laut": Telkom matched this to one of Telkom's subsidiaries in fishery.

Social and environmental benefit

Telkom Indigo improves competitiveness, independence, and national economic growth through the development of Digital Creative Industries.

It also helps digital creative business growth by increasing the number of digitalpreneurs.

Interview

Andriansyah, Executive Director of DILO (Digital Innovation Lounge)

Photo of interviewee

Business information

PT Telekomunikasi Indonesia Tbk

PT Telekomunikasi Indonesia Tbk

Jakarta, ID
Business Website: http://www.telkom.co.id
Year Founded: 1965
Number of Employees: 10000+
Telkom Group is the only state-owned telecommunications enterprise as well as telecommunications and network service providers in Indonesia. Telkom Group serves millions of customers throughout Indonesia with a complete range of telecommunications services that includes fixed wireline and fixed wireless connections, mobile communications, networking and interconnection services, and Internet and data communication services. Telkom Group also provides various services in the field of information, media and edutainment, including cloud-based and server-based managed services, e-Payment services and IT enabler, e-Commerce and other portal services.