MODESTA a way of making

From a Plastic Bag to a Fashioned Purse

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Authors

Yesica Noelia D´Atri Martinez

Yesica Noelia D´Atri Martinez

Karina Maharbiz

Karina Maharbiz

Matias Tello

Matias Tello

Nicolas Hansen

Nicolas Hansen

School

Pontificia Universidad Catolica Argentina

Pontificia Universidad Catolica Argentina

Professor

Aleandra Scafati

Aleandra Scafati

Global Goals

8. Decent Work and Economic Growth 9. Industry, Innovation and Infrastructure 11. Sustainable Cities and Communities 12. Responsible Consumption and Production 13. Climate Action

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Summary

Modesta, a way of making, is a company that seeks to help and inspire change, and is adding actions to build a more just and habitable planet as part of a sustainable economy with forms of social production and environmental responsibility.

Innovation

Two ladies founded “Modesta,” a fashion shop where they sell products made 100% with recycled plastic bags or wrappers. They discovered that through a thermo-fusion method they can transform 50 to 100 useless bags into fashion products such as purses, wallets, hats, and many others with a unique design and commercial philosophy.

From a Plastic Bag to a Fashioned Purse

Inspiration

Our world has a very important consuming problem. There are many plastic products that are used just once and they are disposed in places where they don’t have any treatment that can avoid or reduce the environment contamination. Oceans, rivers and landfills, are the most common places where these plastics end their useful life.

Over 20 million tons of products based on polyethylene are disposed everywhere every year in our planet. The degradation process of these products usually takes between 150 to 500 years on average, releasing methane gas and many other greenhouse gases into the atmosphere occupying precious lands all around the world.

This is not an abstract issue. The consequences are going to be too hard to afford in the future if we don’t act now as a conscious community.

Overall impact

The manufacturing of massive amounts of plastic bags and difficulties of disposing them after their use is a worldwide environmental problem. We use 5 trillion plastic bags per year in our world and 90% of these bags do not have proper recycling treatment. Thus, 90% of bags ends in dumps or landfills contaminating and harming our life underwater and life on our precious land. In many countries they burn them and this method produces high volume of gas emissions that contains tons of particles that are detrimental for the environment and contribute to climate change.

Business benefit

Today the founders make a profit of US $26.000 per year and they also provide awareness to companies, state entities and consumers by transmitting their experience and the knowledge they acquired.

Social and environmental benefit

Recycling polyethylene bags could increase life below water, life on land and also make people more aware of consuming responsibly. It would also help to transform cities and communities into a sustainable way of living.

Interview

Emiliana Carricondo & Paula Ckrousottsi, Owner

Photo of interviewee

Business information

MODESTA a way of making

MODESTA a way of making

Buenos Aires, AG
Business Website: http://www.modesta.com.ar/
Year Founded: 2008
Number of Employees: 2 to 10
MODESTA® a way of making It's our modest way to contribute and inspire for a change. We see fashion design as a tool capable to transform paradigms of today's society Modesta it isn't only a brand, it's an attitude, is love for what we do and give to our our planet. www.modesta.com.ar/ facebook.com/TiendaMODESTA twitter.com/TiendaMODESTAar instagram.com/tiendamodesta