Innovation

Darrell Burke Construction has set goals to become Southwest Michigan's leading installer and builder of sustainable and eco-friendly homes and remodels. The company also aims to become a leader in recycling reusing building material in an industry known for waste and to make a positive impact in the surrounding community. Focusing on green technology and energy efficient design and construction, the company's efforts not only are good for the planet but also provide cost savings to their clients through reduced energy bills. In addition to benefiting the client, Darrell Burke Construction Company is a strong community partner by teaming up with the Battle Creek Habitat for Humanity to donate time and materials necessary for remodeling local homes.

Inspiration

The inspiration for providing clients with sustainable eco-friendly building materials and appliances was not an overnight decision. This change took many years and was initially costly. Over the years the market began to shift to construction companies that care about the environment and reducing waste which in the end will provide customers with lower costs.

The inspiration for helping the local community and donating unused materials was, however, an overnight decision. Many of the employees live and raise families in Battle Creek. Partnering with Habitat for Humanity was one way the business could benefit the community and have a positive local impact.

Overall impact

The overall impact of the goals Darrell Burke Construction have set are noticeable around the community and in the profits of the business. The community has been positively impacted by the many donations and home improvements that have occurred. Individuals in the community have also been provided with jobs to help grow their skill set. On the business side of things, profits have increased because of the business' green marketing plan, which can include marketing the innovations and dedication Darrell Burke construction has to creating a clean and safe environment. Darrell Burke Construction is known throughout the community as the construction company of the future.

Business benefit

There are many benefits Darrell Burke Construction has received from following their green building approach. These include meeting a growing need of consumers for renewable and sustainable construction and building practices. Further, the firm is one of only a few area companies dedicated to installing solar and renewable products, improving clients' profits through converting waste to reusable materials, reducing costs for disposal and offering clients the ability to save on energy costs.

Social and environmental benefit

Darrell Burke Construction is setting an example for a sustainable construction company, reducing waste on multiple levels, creating a positive impact in the community and society, and making positive changes around southwest Michigan.

Interview

Brian Burke, Sales Consultant