LINDAN RUAN
St. John's University
Charles Wankel
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Xiuyao Ruan found a way out in the emerging Chinese furniture industry. Mr. Ruan combines classical and modern styles through the development of his furniture and focuses on cultural heritage.
In today's furniture industry, American Nordic furniture styles are popular at the moment. The emerging Chinese furniture style is having more and more of an influential status. iuyao Ruan's leadership of the classical and modern combination of the “New Suzhou style” furniture creates another frontier for Chinese furniture with its rich and profound traditional Chinese cultural elements. This is not just the production of furniture. This is a part of the cultural heritage and the creation of a handicraft.
25 years ago, China had just applied the reform and opening-up policy. The Chinese furniture industry has not yet formed industrial production standards that take advantage of this. Its market potential is very large. Xiuyao Ruan said: “as a young person, it is a huge commercial opportunity to find the road of entrepreneurship”. So, he chose the road of development of furniture production and is expected to become the industry leader. Moreover, he loves Suzhou city, which is a historical city and is often dubbed the "Venice of the East". Meanwhile, it is also one of the Chinese three furniture base. He wanted his products to integrate with some of the characteristics and atmosphere of this city. Therefore, his series of products are named “New Suzhou style”.
For societal benefits, the goal of his work is to not only create an emerging market of Chinese furniture, but also to let more people know and deeply understand the Chinese culture. For the individual, the result of this is to not only appreciate the improvement of furniture through craft skills, but also to inherit a cultural accomplishment through purchasing such a piece.
When one compares this kind of emerging Chinese furniture with the traditional furniture, they will find that it is more comfortable, and compared to modern furniture, this also has an inner culture that comes with it. The functional business advantages are deeply rooted in the cultural elements of this furniture and bring a large profit opportunity in the emerging Chinese furniture market.
Mr. Ruan's company improves people's living environment and changes people's views on the concept of furniture. The products are not only practical in their function, but they also provide additional social function and educational meaning. It is a traditional historical and cultural connotation of the new era of national furniture, which contains the concept of moderation of our traditional Chinese culture and shows the modern aesthetic comfort.
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Xiuyao Ruan, CEO
