A Circular Economy for Plastic

Oliver Russell

12. Responsible Consumption and Production

Overview

The idea for PlasticWorks was formed in 2018 when the City of Boise could no longer recycle any plastics numbered 4-7. This included many single use plastics like water bottles and vegetable packaging. Concerned about the impact on the environment, not only with the increase of plastics in the waste stream, but also the impact of shipping the plastics out of state. A group of concerned partners wanted to figure out a way to “upcycle” the plastics and create a lab that demonstrated how plastics could repurposed.

Author

Amanda Visosky

Amanda Visosky

School

Case Western Reserve University - Weatherhead School of Management

Case Western Reserve University - Weatherhead School of Management

Professor

David Cooperrider

David Cooperrider

Innovation

PlasticWorks is a social impact lab that's part of the Oliver Russell company. Its purpose is to reduce the impact of plastics in our environment by shredding, excluding and molding discarded plastic into "upcycled" products like coasters and floor tiles.

This project was the

Inspiration

People passionate about solving the plastics problem.

Overall impact

Education, reimaginging what's possible with plastic

Business benefit

It has the potential to ocnnect the businees to other partners in the community and create another revenue stream.

Social and environmental benefit

Circular enconomy, plastic reuse

Interview

Russ Stoddard, President & Founder

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Oliver Russell

Boise, ID, US

Business Website: https://oliverrussell.com/

Year Founded: 1991

Number of Employees: 11 to 50

Oliver Russell is a social impact brand design and strategy agency in Boise, ID. Russ Stoddard founded Oliver Russell in 1991 as “a full service advertising and PR agency with social responsibility at its core.” Then in 2011 they became a certified B Corp and then Idaho’s first public benefit company.