STARBUCKS

Starbucks

1. No Poverty 2. Zero Hunger 4. Quality Education 6. Clean Water and Sanitation 7. Affordable and Clean Energy

Overview

Starbucks strives to make a positive social impact while it refers to many UN Global Goals. Starbucks announced the idea of creating “adult sippy lids,” which reduces the use of plastic straws.

Author

Selvia Rezk

Selvia Rezk

School

Rutgers Business School

Rutgers Business School

Professor

Joseph Markert

Joseph Markert

Innovation

Starbucks' innovative beverages and overall perspective on social issues like hunger, poverty, and education have made this company the success it is today.

Inspiration

Starbucks alone became motivated to make oceans and landfills more environmentally sustainable by preventing the use of one billion straws yearly.

Overall impact

Starbucks is the foundation that is making a social impact granting the opportunity to the youth. The organization is aiming to develop a culture that supports growth and awareness like hunger, poverty, and climate change.

Business benefit

According to their anonymous surveys, “97% of consumers are highly satisfied with the new sippy cup”. According to these statistics, it appears that at this specific location, the adult sippy cup is highly favored by consumers while it’s being properly recycled by their staff.


Social and environmental benefit

Starbucks making this unique change will have a great impact on not only the economy but the environment.

Interview

Phylicia Price, Manager

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Starbucks

Union City, New Jersey, US

Business Website: https://www.starbucks.com/store-locator/store/1026901/1011-g-morris-ave-1011-g-morris-ave-union-nj-070837120-us

Year Founded: 1971

Number of Employees: 11 to 50

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