Tseltal Families, A Dream Made of Coffee

Capeltic, Our Coffee

5. Gender Equality 8. Decent Work and Economic Growth 9. Industry, Innovation and Infrastructure 10. Reduced Inequalities 12. Responsible Consumption and Production

Overview

By interviewing Dulce Nallely Rojas Pérez, who serves as Capeltic's manager for the Puebla local branch (Iberoamericana University), we have been able to learn about a solidarity economy project.

Capeltic belongs to a group of companies of solidarity economy called "Yomol A'tel". This group consists of Tseltal families from the state of Chiapas, Mexico, as well as collaborators who together work for social justice and defending its territory, generating self-sustaining social and business growth. These families and collaborators have organized themselves into different cooperatives which together make up the value chain from the producer of coffee and honey, to the group of coffee shops:

TS'UMBAL XITALHA, a cooperative made up of coffee and honey-producing families.

BATS´IL MAYA, a company that provides solidarity toaster of the coffee and marketer of the finished product.

CAPELTIC, a group of coffee shops that generates the added value of coffee, being the link between the producer and the final consumer, between the Tseltal and western culture.

CHABTIC, a honey marketing company.

XAPONTIC, cooperative women who with natural ingredients, honey and coffee produce soaps and personal hygiene products.

Authors

LUZ MARIA CATALINA OSORIO TRUJILLO

LUZ MARIA CATALINA OSORIO TRUJILLO

Maria Gracia Salazar Zavaleta

Maria Gracia Salazar Zavaleta

Maria Paulina Lopez

Maria Paulina Lopez

Fernández Mario

Fernández Mario

School

Universidad Iberoamericana Puebla

Universidad Iberoamericana Puebla

Professor

Miguel Hernández Lechuga

Miguel Hernández Lechuga

Innovation

The innovation is taking care of the coffee plantation to produce coffee of excellent quality, exalting their aromas and flavour when producing a cup of coffee, and taking care the work of each one of the participants in the process.

The baristas are fundamental in the achievement of the quality of the coffee since they are specialized from the extraction of coffee until the cup is prepared considering the elements that influence its excellent flavour.

His specialty in cafeteria, is the latte as it combines an espresso with a milk froth that ends with a unique decoration, being quite an experience of flavour.

In order to make every cup innovative, their baristas are constantly updating the trends in tasting, extraction methods and types of toasting in the world.

Tseltal Families, A Dream Made of Coffee

"Together we walk, together we dream, together we work".

Inspiration

"Capeltic's commitment to be part of the integral development of the value chain implies taking external steps: the elimination of intermediaries and the establishment of commercial relations based on collaboration, and internal steps: towards the progressive elimination of production subsidies within the Cooperative", says Dulce Nallely Rojas Perez, Capeltic coffee shop manager, Puebla branch.

The dream of this project is to make the Tseltal territory sustainable, ensuring social ownership of their land and companies, triggering organizational processes that meet the needs of Capeltic employees and the entire Yomol A´tel Group. Being a solidarity company, they look for the profits to be for the benefit of the community, activating their development and applying the profits for the benefit of the community.

Overall impact

Innovation is given in the way in which the Yomol A´tel Group is structured, it is the importance throughout the value chain that has impacts on:

  • Eliminating intermediaries, for which the coffee producer is paid a fair price for their production.
  • When receiving the fair price the producer is encouraged to always seek the best quality and careful process.
  • There is an informal popular educational process that allows the development and growth of Tseltal families in their community.
  • The producer knows where his coffee arrives and with what quality.
  • By closing the economic circle generated by the sale of coffee, it can maintain the price even higher than international markets.

Business benefit

As Capeltic is part of the integral development of the value chain, it helps to take a great external step to the benefit of the group, since by consuming its own coffee, intermediaries are eliminated and fair relations of internal collaborations are established throughout the chain. A better and fair price is paid to the producer, the quality is taken care of in the process of roasting and grinding, and an excellent cup of coffee is sold. By producing profits in this way, a social benefit is generated.

Social and environmental benefit

The profits generated are not treated as in capitalist societies, they seek to reinvest according to the needs of employees, collaborators and producers in infrastructure, new ventures and funds for education , health and housing for the benefit of those who are part of the cooperative of the group.

Similarly, Rojas comments that "At Capeltic, as part of the Yomol A´tel Group, they had created the conditions to reverse these schemes that keep Tseltal peasant families and the different actors that participate in the coffee value chain in extreme poverty, regardless of the economic and social benefits that their commercialization generates".

Interview

Dulce Nallely Rojas Perez, Manager

Photo of interviewee

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Capeltic, Our Coffee

Capeltic, Our Coffee

Puebla, Puebla, MX

Business Website: https://www.capeltic.org/mifactura

Year Founded: 2011

Number of Employees: 2 to 10

"Together we walk, together we dream, together we work."

To innovate by taking care of each one of the participants in the process until the cup is prepared, considering excellent quality and exalting aromas and flavors.