Our Differences Make Us Unique

Amour 21

8. Decent Work and Economic Growth 10. Reduced Inequalities 16. Peace, Justice and Strong Institutions

Overview

Unlike common cafeterias, Amour21 pursues the possibility to give people with special disabilities a purpose in life, by offering a decent job that could help to develop their skills and mind. Amour21 also seeks to empower while pursuing equality in the local community.

“We believe that this innovation has the potential to transform the mentality of the community, inspire and raise awareness about the importance and contribution that these people can have towards the community, even with their limitations”, Karina Navejear, Owner.

Authors

Alejandra Priscila Garcia Rivas

Alejandra Priscila Garcia Rivas

Franky Mancilla

Franky Mancilla

Catalina Villanueva Matar

Catalina Villanueva Matar

Rodolfo Torre de la Garza

Rodolfo Torre de la Garza

School

EGADE Business School Tecnologico de Monterrey

EGADE Business School Tecnologico de Monterrey

Professor

MARTIN H BREMER

MARTIN H BREMER

Innovation

The distinctive feature of the business model is to offer a coffee shop services while promoting the inclusion of special people with Down Syndrome in the community. Amour 21 seeks to provide a decent job in which they can develop their creativity and be productive.

Our Differences Make Us Unique

Our differences makes us unique. Thank you for your support. Maryfer.

Inspiration

The idea arises on a special need from the owner, Karina, whose niece suffer of a genetic disorder called down syndrome. One of her main fears is the lack of inclusion in society. Also, there is a high potential barrier for people with these kind of disorder to live a normal life and get a normal job.

Overall impact

As we presented, Amour 21 seeks to provide jobs for people in disatvantage while motivating society to do the same. Karina Navejear, owner of Amour 21, believes that you only need a little of patience and love, and with them these people can achieve many things and be helpful.

90% of people with special disabilities do not have a job in México. Amour 21 creates awareness about the lack of opportunities these people need. The company seeks to reduce this inequality in employment and try to reduce the unemployment rate.

Business benefit

The business has benefited from the interest of people to be part of this movement in which it seeks to give opportunity to people with disabilities and get involved in the acceptance of the project to grow. As we mention, coffes is more of a destination for people rather than an impulse to purchase, so when people feel like satisfying their urge for coffee, they usually look for the nearest coffee shop.

Having a social impact business creates awareness and motivation to participate. During the process of establishing the coffee shop, family and friends colborated with the cause, from supplying threated wood for tables, paint for the walls and labor by a fangroup of motorcycles guys. "Everything is possible and reachable if you seek to provide wellness", believes Karina Navejar, owner of Amour 21.

Social and environmental benefit

This project creates awareness in society about the lack of opportunities for people with disabilities. The company seeks to reduce inequality in employment opportunities for people with disabilities and reduce their unemployment rate.

Interview

Karina Navejar, Owner

Photo of interviewee

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Amour 21

Amour 21

Monterrey, Nuevo Leon, MX

Business Website: https://www.facebook.com/amour21mx/

Year Founded: 2019

Number of Employees: 11 to 50

Local startup offering coffee shop services while promoting the inclusion of young people with Down Syndrome disorders in the community. Amour 21 is the first inclusive coffee shop in Monterrey area offering this type of service with special people.

"Amour 21 seeks to give jobs to these people and motivate society to give opportunities to people with disabilities". Karina Navejear, owner of Amour 21, "I believe that with patience and love, these people can achieve many things while promoting equality".