Employer of choice: a model to assure decent work

Employer of choice: a model to assure decent work

GRUPO PRODENSA

8. Decent Work and Economic Growth 9. Industry, Innovation and Infrastructure

Overview

Prodensa Group is a professional services firm that acts as an integral facilitator, assisting new foreign companies and investors launch in Mexico and North America. The company has helped with the installation of over 700 manufacturing operations, creating more than 100,000 new jobs. As a result, they've contributed to economic and societal development in these areas. They see their job as an opportunity to implement services and initiatives that guarantee new companies are fully committed to the creation of welfare for employees and the improvement of society.

Authors

Isidro Salum

Isidro Salum

Sofía Soberanes Del Grande

Sofía Soberanes Del Grande

Carlos Saucedo

Carlos Saucedo

Denisse Wah

Denisse Wah

Nallely Garza

Nallely Garza

School

Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)

Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)

Professors

Consuelo Garcia-de-la-torre

Consuelo Garcia-de-la-torre

Francisco Layrisse

Francisco Layrisse

Innovation

‘Employer of choice' is a business framework model created and trademarked by Prodensa Group to increase productivity in companies. Company culture, a defined mission statement, and an organization's core values are the basis of the process. This strategy has as its transversal axis employee experience and brand architecture, which interact with pillars such as labor environment, leadership culture, talent transformation, workplace conditions, total rewards, and employer brand.

Through the years, Prodensa Group has seen that leadership in organizations -- whether that be in manufacturing or any other industry -- is not present throughout the organization chart. Redefining a company’s purpose and betting on talent development is the difference this innovation, "employer of choice", is trying to accomplish. This innovation is about creating a model, based on years of experience, which ensures companies focus on their employees as they move towards achieving their goals. As a result of following this model, companies will acquire certifications and guidelines which will differentiate them from their competition.

Employer of choice: a model to assure decent work

Inspiration

With competition in the job market increasing, high salaries and bonuses are no longer enough for employees. Employees need to find a higher purpose in their work to be motivated to go to work every day. This is where the inspiration for this innovation, "employer of choice", came from.

The goal is to create healthy and solid cultural organizations and work environments that are 'human-based'. Due to Covid-19, it's now easier than ever for us to understand that we are an interconnected digital world and that the people who constitute a company make all the difference when it comes to reaching organizational goals. Ultimately, the answer to accomplishing a company's goals lies not in high-tech tools or software but in investing in people.

Overall impact

Prodensa Group’s innovative framework has developed services that guarantee that each foreign company arriving in Mexico is fully aligned with the country's regulations as well as international regulations. So far, 100,000+ new jobs have been created as a result of their work and this number continues to increase with every new industry they launch.

Additionally, they have developed innovations such as the Social Risk Test, which is a parameter used to digitally measure a company's reputation across various social media platforms. They also work with schools and universities, teaching groups of students about what the company does and their organizational climate to help new generations understand the importance of being prepared for their professional future.

Business benefit

One of Prodensa Group's primary goals is to have happy employees, something which will ultimately benefit them as satisfied and passionate workers produce higher quality and more innovative work. They also hope this will instill a sense of community and belonging among their employees which will extend beyond the workplace and into their personal lives.

In addition, as a result of increasing employee engagement, Prodensa Group's commercial activities generate more income. One reason for this is that engaged and invested employees will provide better customer support and interaction.

The development of these initiatives contributes to the economic growth of the company and supports the development and growth of individuals, shareholders, and the community at large.

Social and environmental benefit

Prodensa Group’s impact on a community can be seen straight away. Once they begin operations in an area, the surrounding community is provided with new job opportunities. With the increase in income, these jobs bring to workers and their families, there is a corresponding increase in educational opportunities and cultural activities. Over the long term, Prodensa Group has been able to recognize their impact on communities, seeing them develop from marginal and rural zones into industrial cities and economic powerhouses.

The objective of this new framework is to implement their model "employer of choice" in the companies they work with, turning their initiative into a scalable and replicable model. To ensure this, they have a zero-tolerance policy when it comes to their clients. This means that if a company isn't willing to commit to the "employer of choice" model or basic regulations regarding environmental protection, Prodensa Group will decline to work with them, stating "We are not the company that you are looking for".

Interviews

Nancy Molano García, Social Commitment Manager

Benjamin Bocanegra, Consulting & Market Intelligence Project Manager

Benjamin Bocanegra, Consulting & Market Intelligence Project Manager

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GRUPO PRODENSA

GRUPO PRODENSA

MONTERREY, NUEVO LEON, MX

Business Website: https://www.prodensa.com.mx/

Year Founded: 1985

Number of Employees: 501 to 1000

With 35 years of successful experience in startup development, consulting, and shelter services in Mexico and North America, Prodensa Group has been able to develop an expansive and adaptable process that fosters foreign companies wanting to expand and create new businesses. Prodensa Group has been involved in the launch process of more than 700 foreign companies, creating thousands of new jobs and fomenting the development of local industry and villages.

So, what makes Prodensa Group so special? Well, it is an organization that truly believes in developing its workers and feels that "Good salaries are not enough to be different than [its] competitors". They aim to create a cultural climate based on their mission and core values, with the ultimate goal being to create lasting societal change by becoming an ideal place to work. One way they are making progress towards this goal is by working towards becoming an "employer of choice", meaning going beyond the bare minimum of providing jobs, and really supporting and developing their employees to build a better world.