Rizshad Abdillah Ericska
IPMI International Business School
Amelia Naim Indrajaya
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There are many varieties of wedang in java one of the most popular is wedang jahe which uses ginger as the main product, meanwhile Wening Indonesia product Wening Wedang Uwuh have various herbs and spices. These various kind of herbs and spices have various health benefits to body (SDG 3 good health). The way they are making the wedang is very efficient. The product leaves minimum waste (SDG 12 responsible consumption & production), also Wening Indonesia has targeted their product to be more modern. So Indonesia's traditional beverage can be enjoyed by foreigners, and it is also valuable as a souvenir (SDG 8 Decent work & Economic Growth).
Wening Indonesia uses various herbs and spices such as Secang wood, clove, cinnamon, lemongrass, ginger, lime leaves, cardamom, and nutmeg. These various kind of herbs and spices have various health benefits to body such as lowering cholesterol, reducing stomach pain, and making body healthier in general. The traditional process of making wedang before was very impractical and created lots of waste. Wening Indonesia iimproves the product by using the model of a tea bag for the consumer to make wedang more practical and reducing the waste. In addition, Wening Indonesia also targeted their product to be modern for younger generation in indonseia and for international market, in an effort to make wedang well known as Indonesia's traditional beverage that Indonesian can be proud of.
“Wedang is popular in Indonesia as beverage to drink when it’s cold because of the rainy season, however to have a traditional wedang you need to visit province of special region of Jogjakarta and the process to make it is impractical”. That is why Wening Indonesia made their product to have the natural ingredients that would make the traditional flavor and also making the process of making wedang easier for people to enjoy. It is also more practical now for people to use or to be given as a souvenir.
Wening Indonesia hopes to make wedang more popular for younger generations since it’s good for your health and has become well known abroad as Indonesia's traditional beverage. This product is not only representative of Indonesian traditional culture, but also good for your health. Also, Wening Indonesia wants to spread awareness for Indonesian citizens about healthy drinks that are already part of their culture and of which they should be proud.
The business benefit of Wening Indonesia is not only to grow their business, but also to have positive impact to the Indonesian health because Wening Indonesia uses ingredients that have health benefits while at the same time promotes Indonesia's culture. Wedang as one of the traditional beverage now is well known in Indonesia to younger generation and to the international market, because the company promotes the products to various international consumers. There are various effort to make wedang more international like changing the looks of their packaging, and promoting it in international events such as during ASIAN GAMES 2018.
By making their product using herbs and spices that have healthy benefits for the body, Wening Indonesia is making sure that their product is healthy and has the traditional flavor of wedang by using all natural ingredients. Wening Indonesia hopefully will help make Indonesian traditional food & beverage gain acceptance from international consumers, while bringing economic growth to the rural farmers of Indonesia.
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Fifin Nashirotun Nisya, CEO
Wening Indonesia provides wedang which is a traditional Indonesian beverage. Wening is popular in Java, they are successful in making wedang easier to get, practical, and healthy - made from all natural ingredients. Wening Indonesia creates wedang to become more modern and international while keeping the flavor and the ingredients, cultural traditions and health benefits.