Yuhan Wei
De La Salle University
Pia Manalastas
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NWOW integrates R&D, production, and sales of electric bicycles as a high-tech enterprise. At present, it has obtained 73 invention patents and has won more than ten honors from the Chinese government and society. It passed the evaluation of high-tech enterprises in Jiangsu Province, China, and won the title of China's national high-tech SME.
As the largest exporter of electric vehicles in China, NWOW brought clean and green electric bicycles to the Philippines, making good contributions to the traffic and environment of the Philippines.
An innovative revolution in the two wheel electric vehicle industry is taking place. In this context, NWOW launched self innovation from the starting point of technological innovation, product innovation and brand upgrading to obtain a larger market share.
First, technology is the basis for the intelligent upgrading of two wheel electric vehicles and the transformation of lithium electrification.
Second, the product is the connection point between the two wheel electric vehicle brand and users. Poor product quality will reduce users' desire to buy, otherwise, good product quality will stimulate users to spend crazily, thus affecting the revenue of the two wheel electric vehicle brand. Therefore, high-quality hard core products are the key support points for NWOW's sustainable development.
Third, NWOW has been improving the intelligence, lithium electrification and high-end of electric bicycles. The market competition will be further intensified, and the game process of enterprises will be long and brutal. Brands with weak brand power will be gradually forgotten by users, so hard core brands are the main means to enhance the competitiveness of enterprises and achieve long-term development.
Since the first store was opened in 2010, the company has been growing. At present, it has more than 60 direct stores in the Philippines, and its annual sales in 2016 have exceeded 100 million yuan. Its registered brand NWOW (New Windows of the World) has become a famous local electric bicycle brand, and a good story for local Chinese enterprises to expand overseas.
Behind all this, NWOW's continuous efforts and dedication are indispensable. According to the latest market survey of NWOW, service is the most frequently mentioned word in the evaluation of NWOW by the interviewed customers. 24-hour door-to-door service, 2-hour road emergency rescue service, after-sales follow-up, 1-year vehicle warranty and other considerate services. NWOW treats every consumer with the heart of treating his family. High quality service comes from professional management and training team.
The company has produced electric bicycles for many years, and now there are three wheel electric bicycles.
For foreigners, mentioning the Philippines will remind them of the beautiful Long Beach Island and delicious tropical fruits. But who knows that Manila, the capital of the Philippines, is a famous "congestion value city"? Most people choose Pedicab when they travel. This car pollutes the environment and makes noise, which worsens the local traffic situation. With her Chinese wisdom and technology, NWOW has brought a greener and more efficient way of transportation - the electric bicycle.
Electric bicycles have greatly helped solve the global pollution and road congestion crisis. This helps to solve the problem of air pollution, which alleviates the problem of climate change, and it also helps to solve the long and frustrating problem of road travel for work and recreation. Their essence means that electric bicycles are clean and green and can cut off traffic jams so that people can quickly reach their destinations.
Mr. Liu Mingliang, the assistant to the general manager, had a deep feeling about the company's electric bicycle business: "The boss started out as a builder in the Philippines, but later found that the local traffic and environment were not very good, so he decided to do something for the local area. After comprehensive consideration, he chose the electric bicycle, which was affordable and very friendly to traffic and the environment. This practice lasted for ten years."
With the youth of consumer groups, the diversification of consumer demand, and the rapid expansion of market scale, the consumption upgrading of the two-wheel electric vehicle industry has become a reality. However, the industry refinement brought by consumption upgrading, the increased competition accompanied by capital inflow, and the superposition of new electric vehicle layers with technological innovation naturally gave birth to new industry formats.
On the one hand, NWOW Company has continuously explored the market segments of motorcycles, electric vehicles, mopeds, and other emerging demand opportunities such as intelligence and high-end, creating new value points. To meet the upgrading needs of young people who focus on quality and experience, the two-wheel electric vehicle has constantly been exploring new development directions, focusing on product research and development and channel construction, which has driven sales growth. According to network data, the annual sales of electric two-wheeled vehicles will climb from 20 million to 43 million in just five years from 2016 to 2021. In particular, after upgrading product intelligence, lithium electrification, and high-end, the development of electric two-wheeled vehicles will be faster, and the oil price will soar in 2022, which will benefit the two-wheeled electric vehicle market.
On the other hand, the new generation of information technology has accelerated its innovation process and the influx of capital, accelerated the integration of advanced technology and the traditional two-way electric vehicle industry chain, spawned a series of new products, new technologies, and new models, significantly promoted the intelligent and digital upgrading of the two-wheel electric vehicle industry, and further accelerated the industrial restructuring to form a new business model. There is no doubt that NWOW provides consumers with time-saving and labor-saving two-wheel electric vehicle goods and services, making people's travel more convenient and safe. While the market creates new products, technologies, and formats, the traditional two-wheel electric vehicle industry chain has also changed, thus stimulating the new economy.
NWOW has made great achievements by persisting in doing one thing for ten years. It has created its own sales platform at home and abroad. Currently, the company mainly develops and produces electric bicycle series, with annual sales of hundreds of millions of yuan. It has successively set up its own direct chain stores of electric bicycles in the Philippines, Sri Lanka, France, Thailand, Cambodia, and other countries. It has obtained foreign investment from the Philippines.
The company has thousands of local employees in the Philippines, creating many jobs for the locals and benefiting them. The stores cover more than 30 regions in the Philippines from south to north, with a market share of up to 60%. The after-sales service also followed closely, ensuring that the service was of a very high standard while customers could easily buy electric bikes. With first-hand supply, low prices for authentic products, and low other costs, consumers get substantial benefits, and traditional merchants are not competitors. The product range is rich, and the consumer groups are fully covered to meet the diversified needs of customers at different levels.
With the enhancement of people's awareness of environmental protection, more and more people use electric bicycles to travel. NWOW has brought considerable economic benefits to the environment while increasing its profits yearly, which is a win-win situation.
NWOW electric bicycles benefit society and the environment mainly in the following four aspects:
1. It is more labor-saving than a bicycle. For those who love sports, bicycles are the best choice; However, bicycle travel is not a good choice for those who need to travel on a daily basis. Therefore, NWOW electric vehicles save physical strength for people who go out to work and achieve the same environmental protection goal as bicycles.
2. Save time compared with buses. Due to the traffic problem in the city, people's commuting time is very long. The NWOW electric bicycle has solved this problem very well. It occupies a small area and does not cause road congestion like cars. It allows people to improve their commuting efficiency greatly, carry out their work smoothly, complete the work on time or even ahead of time, and create more value for society with the time saved;
3. Save money more than cars. Not everyone can afford to buy a car. For some families with ordinary economic conditions, the price is the dominant factor when they want to buy a transportation tool. Therefore, NWOW electric bicycles can meet the needs of such families well, buy the necessary travel tools within the affordable range, and are more environmentally friendly.
4. Safer than motorcycles. The driving speed of an NWOW electric bicycle is not as fast as that of motorcycle, and the probability of a traffic accident with a motorcycle at high speed is higher; Motorcycles cause more pollution to the environment.
Mr. Liu Mingliang said, "NWOW has made a lot of efforts to make people travel more environmentally friendly and also popularized electric bicycles for the sustainable development of the whole society. I believe that more excellent electric bicycles will come out in the future, bringing more convenience to people and creating greater value for the environment."
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Mingliang Liu, General Manager Assistant
NWOW International is a company that specializes in manufacturing electric bicycles with high-quality parts for continuous innovation and development operation of state-of-the-art electric bicycle distributors.
Founded in 2017 in Carmona, Cavite, through the passion, motivation, and perseverance of its director, Mr. Kang Ding Wu. The company's products originated in China, where its main factory is located, and are assembled in the Philippines. The company supplies more than eight dealers with almost 100+ stores, namely Tailg Marketing, Nwow Marketing, Yadea Marketing, RH Marketing, ERVP Marketing, Ehero Marketing, Kingbon Electric Bike, CHKK Electric Bike Trading, and XDAO Electric Bike Trading.
The company has expanded internationally, with branches in Sri Lanka and France. Chinese manufacturers always have the urge and passion for designing a new process of mechanism, innovation, and concern for the environment. In this aspect, they started designing and creating automobiles that benefit motorists and care for nature and, most importantly, the user's safety. We aspire to become the new era of the electric bicycle industry.