Innovation

The innovation of Everywhere’s apparel exists through their Closed Loop System in which Everywhere builds products from materials that they recycle themselves. They build the yarn into fabric, fabric into garments, and when the apparel are ready to be recycled, customers can ship the products as well as any other garments back to Everywhere to be shredded and spun into yarn.

Inspiration

When it comes to fashion, the consumer mindset has been locked in a specific framework for far too long. Because fashion is incredibly trendy, clothes get purchased and disregarded constantly, creating a cycle of what is known as fast fashion. Everywhere’s main inspiration is to be the rock that breaks the wave of fast fashion! They are driven by sustainability and motivated to create a fashionable product that lasts, is affordable, and is sustainable. Hoping that the culmination of the aforementioned characteristics will be enough to start to change the consumer mindset about how they think about fashion.

Overall impact

Everywhere’s decision to use 100% recycled cotton has impacted their business, society, and the environment as a whole in a number of ways. From a business perspective, their closed-loop production system allows them to mitigate or eradicate all waste in their manufacturing process. Everywhere is able to reduce negative externalities while also maximizing resources within their supply chain. They are able to cut costs on materials by repurposing old garments through their returns system on their website. By having customers provide them with textiles, they can eliminate time and resources spent on sourcing materials.

Everywhere is setting the curve for sustainability in the wholesale garment industry with their recycled materials and circular production system. Instead of existing solely as a regular retail company, Everywhere is designed to support wholesale orders to be used for events, uniforms, and other mass-quantity purchases. While most wholesalers are only focused on maximizing profits, Everywhere is encouraging consumers to shop sustainably in a sector where this is generally not considered. Their recycled cotton designs could incentivize other wholesale clothing retailers to switch to more sustainable options, which would impact a larger portion of society.

The most notable impact from Everywhere’s innovation is in regards to the environment. According to their website, each Everywhere t-shirt saves 809 gallons of water, reduces carbon emissions by 95%, and reduces landfill waste by 0.6 pounds compared to a generic cotton t-shirt. Given that Everywhere deals with wholesale purchases, it is easy to see how the brand is making a significant positive impact on the environment. If a consumer purchases 100 t-shirts in bulk, they would be saving 80,890 gallons of water, which is the equivalent of 443 years of drinking water for one person. The potential environmental impact that Everywhere could have as they continue to scale is astronomical. Furthermore, their return program also helps to reduce landfill waste. Every time somebody sends back their old shirt, which is done at no cost to the consumer, they are preventing one more piece of clothing from entering a landfill. Clothing waste is a severe problem all over the world, and Everywhere is making strides to combat that.

Business benefit

Having a business idea that from its inception has the main agenda of being sustainable long term can only pay dividends in the long run. In the short term, starting a business during COVID and dealing with supply chains in conjunction with the already hard goal of being environmentally friendly and sustainable can be extremely hard. However, is pressing a button that a lot of consumers are starting to want to see in that we are much more aware of our environmental impact. Everywhere states that every consumer throws away somewhere around 80 lbs of clothing each year and of that only 10% is recycled. Everywhere wants to create a culture where fast fashion is out as the materials are not ethically sourced and are waste as they go bad after a limited amount of uses, Everywhere is creating clothing from strong sustainable clothes and based out of Los Angeles. Also as part of their Consumer Recycle Program they will be avoiding dyes utilizing only colors such as black, white or heather grey garments along with cutting down on profit margins to be more affordable for the consumer.

Social and environmental benefit

Everywhere has a mission of providing sustainable clothes at an affordable price and it is apparent through the way they manufacture their goods. They use their patented BIO- Blend technology to recycle natural and synthetic fibers and overall minimize the environmental impact. On their website they state that just through their shirts they are saving the environment 800+ gallons of water, 1.8+ lbs. of carbon reduction, and 0.6+ lbs. of waste diverted just through one product of their numerous different lines they supply. They also claim that they have the “world's most sustainable fiber, yarn and finished goods out of recycled materials. Our core innovations address microplastic pollution from textiles to protect our oceans.” Ultimately, if they are a successful company they can not only help the consumer with better prices but also help the earth in a way we have not fully seen a big company be able to and revolutionize the fast fashion industry.

Interview

Iris Kornbluth, CO- CEO