Innovation

The project that Pamela started is completely innovating the way that people do their shopping at the grocery store. Although it was challenging to change people minds and habits, she succeeded and every day there were more people changing their thinking and being more mindful about their actions and what they can do day by day to make a change in the world. "People are developing more awareness of the damage and negative impact that unconscious daily actions can have in the environment."

Inspiration

Pamela was inspired to be a sustainable person since she was very young. She knew there were many problems in the environment. "Being sustainable is a great support for our planet and for the community because it helps us a lot in our lives." She knew that it helped to have a biodegradable product that can help the planet a lot because it is a healthy product and it helps the environment. That is why she got really inspired to continue working and trying to make her product better so she can contribute with the world.

Overall impact

Pamela told us that at first it was kind of challenging to start her business because a lot of people were unsure about the concept, but when she opened the store she started to realize that every week new people were coming. "Besides the usual customers the number of people interested in caring for the environment is growing." Thanks to her store it is easier to consume without making an impact on our world, which nowadays is a growing topic taking on importance in society. She also says, "It's a way to start a habit that can guide people to new habits and help them create a more sustainable lifestyle." Living zero waste is something that is already happening in a lot of countries around the world, but with her store this movement is getting more known in Mexico.

Business benefit

Tipiáh has an advantage over other supermarkets because the products sold are mostly local and the environmental impact is very small compared to other markets. "Today it may not be very valuable to our society, however, as we progress and increasingly value transparency, social, economic and environmental impact, Tipiáh is already ahead in the game. Once people begin to wake up their consciousness they will realize that traditional supermarkets worry about personal gain over sustainability. This will cause zero waste stores such as Tipiáh to rise in popularity."

"The existence of such stores will also cause a change in the terms that define the competition amongst similar business agents. Stores will strive to make sustainable choices when people begin to worry about this issue."

Social and environmental benefit

This new firm called TIPIAH which which is like a little supermarket with biodegradable products and also offers better products for your health has a competitive advantage over big super markets, one of them is that you can buy the quantity of the products that you need, not necessarily buy the whole kilogram. The main social benefit of the firm is that as Pamela says, "Shopping in this kind of mini markets can create a new kind of lifestyle, this is also a better kind of lifestyle because you buy products that are good for your health, grown in a responsible area."

Other products that this mini market sells are biodegradable products which do not create waste. This can be considered the main environmental benefit. "People who consume here are being environmentally responsible, which creates a society that consumes responsibly which leads to environmental benefits, reducing pollution, and reducing waste."

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Interviews

Pamela Diaz, Co-Founder

Pamela Diaz, Co-Founder

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