Innovation

JianJing company is located at No. 8 Dakang Road, Daoli District, Harbin. From 2010 to 2013, JianJing company independently undertook the construction of: Harbin Planning Exhibition Hall, Harbin Songbei District Planning Exhibition Hall, Harbin Qunli New District Planning Exhibition Hall, Hadong New District Planning Hall, Wangkui County Planning Exhibition Hall, 853 Farm Master Planning Hall, Yichun Red Star District Planning Exhibition Hall, and other large-scale projects. Assisting the municipal government to speed up urban construction and at the same time promote the unique urban culture of Harbin. The main profit model of JianJing model design and manufacturing company is real estate model design and urban planning exhibition hall planning. The model can show the image of the area in the designer's mind to consumers, investors, and construction personnel. Its role includes enabling the construction personnel to correctly understand the designer's intention and ensuring the construction direction. At the same time, the real estate model has become an indispensable means for real estate developers to display, promote and sell real estate. The model display can not only stimulate consumers' desire to buy but also further attract more investment for real estate. The construction of the city exhibition hall is conducive to centrally displaying the image of the city and the development direction of the city planning and improving the quality of the city's culture. More importantly, it is conducive to strengthening planning publicity, strengthening public participation, and creating a good atmosphere for the whole society to abide by the plan and support the plan.

SDG contribution

China, as one of the most populous countries in the world, has more than 70% of the population living in eastern China, and China’s first-tier cities have been overwhelmed. Crazy housing prices and rising prices have reduced the living standards of Chinese people. , And the economic foundation brought by the city exhibition hall to the new district can attract more industrial population to enter, bring more job opportunities to the society, and to a certain extent solve the population pressure in first-tier cities. JianJing is also using this approach to SDG’s eighth point (promoting economic growth) contributes. After the opening of the city exhibition hall on weekends, free services and student special offers can attract students to visit, so that the younger generation can understand the history of the city. Therefore, JianJing’s planning and construction of the city exhibition hall for Northeast China is the fourth point of SDG (Improve the quality). of education) has made a huge contribution.

Inspiration

As a professional company established in 1999 and has been in operation for 20 years, JianJing believes that a city is a gathering place for people, and the city’s culture should be recorded and promoted in a positive way. During my interview with the general manager of JianJing (Yunsheng Yao), he repeatedly emphasized the importance of responsibility for leading an enterprise. He said that as a private profitable enterprise when maximizing benefits conflict with social responsibility, responsibility is the bottom-line for making correct decisions. Yunsheng Yao believes that modern urban culture can inspire people's sense of social responsibility, and the urban exhibition hall, which carries the task of publicizing urban culture, is the key to awakening citizens' positive awareness. The construction of the city exhibition hall that JianJing is responsible for allows citizens to understand the history of the city's development and participate in the future development direction of the city. For people who have been to this city, or not, it is a fast channel that allows people to fully understand the city in the shortest possible time.

Overall impact

JianJing cooperated with the government to build Harbin Planning Exhibition Hall, Harbin Songbei District Planning Exhibition Hall, Harbin Qunli New District Planning Exhibition Hall, Hadong New District Planning Hall, Wangkui County Planning Exhibition Hall, and the Master Plan of 853 Farm. The quality of the project has reached excellent standards. The planning exhibition halls in these areas are still in operation. The innovation of these urban planning exhibition halls is mainly reflected in two aspects. The first is to show the city planning. Second, to speed up the development of new areas and add landmark buildings to the new areas to enhance the image of the city.

City Planning

In the short term, it is shown that urban planning can play a role in attracting investment. In such scenarios, relevant leaders will lead a team to introduce the development direction of the city and provide attractiveness for potential investment opportunities. From a long-term perspective, the city exhibition hall will attract citizens to visit. In this type of scenario, a family of citizens often finds the future plan of the area where their home is located through the sand table. This will strengthen citizens’ confidence and loyalty to the city’s prospects.

Speed up the development of new areas

In the short term, the location of the urban planning exhibition hall is generally located in the core of the new district, some distance from the central area of the city. In fact, most citizens take public transportation to visit the venues, which invisibly adds some popularity to the new district. From a long-term perspective, the city exhibition hall, as a landmark building of the city, will generally have a novel appearance, which is conducive to enhancing the image of the city. At the same time, the novel architectural style will appear in the city propaganda film or city brochure. This will attract citizens in first-tier cities (Beijing, Shanghai) to decentralize and ease population pressure in first-tier cities.

Business benefit

JianJing's two main revenues come from model making and exhibition hall planning, while the revenue from model making is the main source of income for JianJing. The excellent model works of JianJing and the excellent planning of exhibition halls in many cities make JianJing build in the Northeast The model industry occupies more than 70% of the market share, and its turnover in 2016 has reached RMB 5 million. At the same time, planners who have participated in the city exhibition halls will be promoted during the operation of the exhibition halls. These city exhibition halls are located in the emerging areas of development and have huge publicity qualifications. This opens up new investment channels for JianJing and also drives The model service development of JianJing company.

Social and environmental benefit

JianJing's city exhibition hall has made a great contribution to the construction of the new urban area. The contribution is mainly reflected in three points. As a landmark building, the first city exhibition hall can not only deepen the impression of citizens and tourists of the new urban area but also The future development direction of the displayed city can make the public more trust in the city government’s future planning (higher transparency). The second city exhibition hall can create a good foundation for the economic development of the new district. The city exhibition hall can invest in the initial establishment of the new district. They show the future development direction of the city, thereby attracting more investment opportunities, and at the same time allowing investors to find their own position in the future new districts and attract more companies to enter the new districts. The history of urban development recorded in the Third City Exhibition Hall has important educational significance for the younger generation and can strengthen the loyalty of youth to the city.

Interview

YunSheng Yao, SDG interview