Innovation

The specific and innovative solution includes from the fact of practicing beekeeping, since this activity has great ecological importance, since the work carried out by bees as pollinators contributes to the maintenance of biodiversity and therefore of ecosystems. It also contributes to the creation of jobs in rural areas because it is an activity that requires labor and workforce. In addition, it generates foreign exchange for the country, noting that Mexico is the third largest exporter of honey in the world.

Of all the products they sell, the “la bomba” energizer is the star and innovative product since it is not only a common energizer, it contains royal jelly, pollen, honey and offers effective results. consuming products derived from honey is highly beneficial for our body and health, since honey is a great source of energy that stimulates the formation of red blood cells because it has folic acid, increasing the production of antibodies.

Therefore, bees together with the rest of the pollinators, can contribute to ending poverty, eradicating hunger, guaranteeing a healthy life and promoting well-being for all at any age, guaranteeing the availability and sustainable management of water and sanitation for everyone because in forests and wetlands pollination is essential to restore them. They promote sustained and inclusive economic growth, they are used as an example to raise awareness and educate the population about sustainable lifestyles, making efficient use of natural resources to avoid the use of chemicals or polluting technologies.

Inspiration

The story begins 14 years ago by Mr. Vicente Roberto León Cabada, who is a zootechnical veterinary doctor and has always liked the subject of investing. He was presented with the opportunity to buy a ranch in the town of San Zenobio, where they started with cows, but as a veterinarian he ended up meeting people from the beekeeping world and he was interested in investing in it, he bought hives and they started the business.

The main source of inspiration for the flagship product "La Bomba" comes from the wife of Mr. Vicente León, who has always had an interest in learning, exploring and reading about naturist topics - applying natural recipes to deal with certain aspects of Health. The family was dealing with an allergy issue on the part of their son, also named Vicente, since the simple fact that one of their dogs licked him caused skin reactions, on the other hand, the humidity caused him to sneeze a lot, and especially after taking a shower. His mother tried different natural products to treat this problem, after years of trying so many products and methods, they applied the knowledge they had about certain products, about natural medicine, and the experience, to thus create a product that would work better, more effective and perfect it to a great level, that's how they came to the result of "The bomb", which managed to control their son's allergies, at the same time that it gives you a great amount of energy all day, especially when it is consumed on an empty stomach.

Overall impact

The impact of this innovation has been seen since the beginning of Vlemon.

At first, when the León family decided to start the business, they bought bee hives to start the cultivation and production of honey, and the first thing they noticed was the impact on the environment around where they kept the bees. In a matter of months the place was filled with local flowers and plants, the trees and plants looked healthier and greener, the air around was cleaner and the place was cooler.

The "bomb" which is the most innovative product of Vlemon has had a great impact on the health of the people who have tried this product. In the beginning this product was thought of as an energizer, which was used by the family to test it and later launch it for sale. It was very successful since it had the expected effects, the people who consumed this product noticed that they had more energy during the day and therefore were more productive. Over time, this product not only became the favorite of customers for being an energizer, but also demonstrated effectiveness in consumers with allergies, this was a surprise for Vlemon, but it was very beneficial since the product now not only It had a positive impact on people's productivity and energy, but also on their health by preventing and helping with allergies.

Business benefit

The vision of Mr. Vicente León Cabada and Mrs. Josefina Montoya Cerón has always been to support people with their discomforts and energizing. "La bomba" has stood out for being a product that shows efficient results that in addition to giving you energy, helps to relieve allergies and other health-related problems, Vlemon has received very good comments and recommendations. In other words, the competitiveness of the company has benefited and they have the opportunity to have international contacts.

On the other hand, being in constant contact with the bees and getting to know beekeeping up close, they have been learning about the business, they know that when there is a lot of rain, production is decreased. To produce more one must know the seasons of the year and where to go. Often the honey is not the same color and that is due to the change in flowering. Gaining experience improves competitiveness and therefore income.

An apiary is a very profitable business and leaves time to carry out other tasks, bees visit many wild and introduced plants that have great medicinal and commercial value, by pollinating them they help preserve the perpetuity of wild plants, managing to keep the fields healthy, with good production. In short, because the company knows its processes, it has known how to counteract health problems with its products.

Social and environmental benefit

Vlemon's innovation has had several benefits in different fields such as health and the environment.

With the breeding and cultivation of bees, the company has contributed to the care and preservation of the terrestrial ecosystem that surrounds the ranch where the Vlemon bees live. In the same way it has benefited the bees since Vlemon cares about the life of the bees promoting their importance for our planet and sharing information about the many benefits of products derived from their honey.

Another benefit of this innovation has been the support for the local economy as Vlemon has created jobs for people in the area and uses resources from other local businesses. In this way, Vlemon has benefited the economy of small businesses in Veracruz.

Beekeeping is important for environmental protection, biodiversity and forest regeneration. It also contributes to the progress and development of many different sectors of society, including vendors, carpenters who make the hives, tailors who produce the veils, protective clothing, gloves and all those who sell and manufacture packaging. In addition, the pollination of flowering plants is essential for life on earth to continue.

Interview

Vicente León Montoya, Sales Manager

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