Innovation

Innovation, defined as the process of inventing, producing, or designing something new or enhancing pre-existing concepts, procedures, products, services, etc. to generate positive change, is the cornerstone of MARSH Golf. The brand offers various types of eco-friendly and comfortable attire, achieving the following:

MARSH introduces innovative lineups within their collection:

1. VITA Line: This specific MARSH lineup utilizes Eco Nil thread, crafted from marine waste, representing a groundbreaking approach to sustainable fashion. The VITA Line stands as a testament to MARSH's commitment to eco-conscious manufacturing.
2. PABLE Line: Another distinctive MARSH lineup focuses on recycling used textiles, transforming them into new threads. Leveraging a variety of recycled fabrics with different colors and textures, the PABLE Line produces garments with unique and captivating textures, setting them apart from conventional golf attire.

Beyond these exemplary initiatives, MARSH continues to incorporate various eco-friendly materials into its production, including bamboo cotton and Lyocell, further underscoring their dedication to environmental sustainability. This comprehensive integration of sustainable materials sets MARSH apart within the golf industry and positions the company as a leader in advancing environmentally conscious practices in fashion.

Inspiration

MARSH's inspiration for making products as sustainable as possible stems from growing concern for the Earth. Consumers are looking to new companies to innovate, address these concerns, and start implementing purpose in their activities. In light of the consumers' concern and their impact on the world, MARSH placed importance on making the products more sustainable. This commitment can be seen throughout different departments when creating products, like implementing environmentally friendly materials and local sourcing.

MARSH has always been more than just a business venture; it is an expression of the founder’s values. Jola adds in our interview: “The three of us came from different business and education backgrounds, but we have the same passion in golf and in sustainable clothing—amongst other things!”

In addition to their commitment to sustainable product development, MARSH actively strives to promote and educate consumers, particularly younger generations, about the significance of sustainability and eco-friendly attire. Recognizing the power of social media and their influence as public figures, MARSH employs these platforms to share and reinforce values of sustainability. By leveraging their online presence, MARSH not only showcases stylish and eco-conscious products but also educates and encourages their audience to make informed choices that contribute to a more sustainable future. This multifaceted approach underscores MARSH's dedication to fostering a broader understanding of sustainability within the community and shaping a conscientious consumer base.

Overall impact

MARSH recognizes that its innovation contributes to its success and brand awareness as a start-up business. From a business perspective, their innovation improves sales as they use this to market the product and attract a bigger audience of consumers.

Business benefit

In today's market, consumers are increasingly adopting eco-friendly practices. MARSH offers a range of attire options with strong eco-friendly values and premium materials. Although priced higher than other products, MARSH believes that consumers will recognize the importance of sustainability. This positioning makes MARSH a niche market that is highly appealing to eco-conscious generations that are now maturing and dominating the Indonesian population.

The BALI store has experienced thriving success, prompting MARSH to recently open a store in Jakarta. Additionally, MARSH successfully expanded its reach through online sales.

Jola emphasizes, “We truly believe that sustainability in fashion is the future. We can already see major players acknowledging this global movement. Why should Indonesia's fashion world remain stagnant?” MARSH is positioning itself as a frontrunner in sustainable fashion, aligning with the growing global awareness of environmental responsibility in the industry.

Social and environmental benefit

One notable MARSH initiative called PABLE utilizes used textiles and promotes micro, small, and medium enterprises (UMKM) by empowering the local community in Karang Rejo, East Java, to weave these fabrics. This supports local businesses and fosters sustainable practices in the fashion industry.

MARSH incorporates bamboo cotton in one of its articles, a choice with significantly lower water consumption compared to traditional cotton. While conventional cotton requires 2000 liters of water, bamboo cotton uses only a fraction of that amount, about 10 times less and does not involve the use of pesticides. This reflects MARSH's commitment to reducing its environmental footprint.

“From the beginning, MARSH has always aimed to give back to the community and the environment,” shares Jola. Despite being a young company, MARSH is dedicated to contributing to charities and other initiatives, which underscores their commitment to social responsibility and sustainability.

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Distinguishing between companies that claim to be green and those genuinely committed to sustainable practices begins with founders who authentically care about environmental efforts. MARSH was founded by three women who are undoubtedly passionate but have still faced skepticism from friends due to their niche product line: golf attire and sustainable fashion. It's a unique combination that takes time to gain traction, but MARSH believes that nothing is impossible. With a sincere commitment to sustainability, MARSH encourages everyone to golf away. MARSH embodies the belief that true change starts with dedicated individuals who strive to make a positive impact on both the game and the environment.

Interview

Jola Sharon, Founder