Innovation

The incredible therapeutic properties of turmeric have been utilized by cultures all over the world for thousands of years. ZYN offers rehydration with up to 15 turmeric roots' worth of health benefits, reduced sugar and calories, and is enriched with vitamin C and zinc. Curcumin powder, the foundation of every ZYN composition, is made from an orange root. Middle Eastern and Indian cuisine frequently uses the powder in a variety of dishes. Curcumin's health benefits have just recently been made public in the west, which is why a growing number of firms are beginning to use it in their products. However, not all products containing curcumin are healthy, so it is important to make sure consumers are incorporating the correct quantity into their daily routines in order to maximize the substance's health benefits. In this instance, ZYN Beverage takes precautions to ensure that it employs the ideal dosage of curcumin in its products. In this manner, the drinks offer customers the health advantages they desire while avoiding any negative side effects. Bringing a better and happier way of life to individuals all around the world is the primary objective of the company.

Inspiration

The ZYN experience took place in Pakistan in November 2016 while brothers Asim and Quasim Khan were traveling there with their parents. Their elderly, diabetic father experienced sudden neuropathy in his foot during the lengthy flight to Islamabad, to the point that he was unable to walk. Their aunt prepared a paste of olive oil and turmeric powder, which she placed on their father's foot. His pain was completely gone after an hour. According to the interview, "that was kind of their aha moment, as this was the same paste that their grandmother created for them when they were children and playing sports." As children, they also used turmeric anytime they were sick or even had trouble sleeping. Their Eastern civilization has used natural healing for more than 5000 years. Their family has employed traditional, organic treatments for anything from indigestion to inflammation reduction to colds.

The brothers came to the conclusion that turmeric was something they wanted to share with the world in a delectable form that people of all ages could appreciate. When they got back to the US, they started doing more research on turmeric and learned that it contains curcumin, a small molecule with anti-inflammatory and immunity-boosting properties. They started making drinks in their kitchens using curcumin and adding piperine to increase absorption. They tried the recipes on themselves and found that their common aches and pains disappeared, leaving them feeling refreshed. They believed that what they had discovered should be shared with everyone.

Overall impact

The main overall impact is the effect that ZYN beverages have on the health of individuals. ZYN provides many benefits that promote better health and well-being. The fact that this mixture is effective at reducing episodes of chronic inflammation and cell damage throughout the body is the first of its many benefits. This is a significant benefit because cell damage and inflammation are two of the main underlying causes of health issues in both men and women. Users can safeguard their wellbeing and health for years to come by preventing the start of these problems.

Next, curcumin contains a lot of antioxidants. The antioxidants in the product have been linked to a reduction in cell damage, a slowing of oxidation, and a delay in the development of the most noticeable indications of aging. Users can maintain their bodies in the best possible condition by using this formula.

Thirdly, the mixture is effective in reducing flare-ups of arthritis and joint discomfort. This advantage mostly results from the product's capacity to lower overall body inflammation. Users are able to maintain a healthier lifestyle with high activity levels for a better figure and a strong heart by reducing arthritis and joint discomfort.

Fourth, the formula is an excellent option for people who want to maintain their mental acuity while also preventing mental deterioration. By using this formula, individuals may maintain their brain's cognitive health and consistently perform at their best. The beverage's ability to offer the aforementioned health advantages as well as many others has been clinically established. Those who are interested can view the corresponding research on the brand's website.

Business benefit

The company has benefited significantly from this invention. Many parts of the firm have seen a significant transformation ever since this company became a B-Corp in 2018, including moving from having no employees at all to having 14 currently. In order to support recuperation and general welfare, it has also formed partnerships with a number of university and professional athletic teams. Estimated annual sales for Drink ZYN total 4.1 million. One year ago, they made the decision to produce a beverage in powder form that was very similar to their original product but incorporated electrolytes to help with hydration. This was a high point for Andrea, Asim's wife, during her time with the business.

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Social and environmental benefit

ZYN is a company that values cooperation and solidarity. Each year, they work to give back to the community by collaborating with groups that share their values in order to foster camaraderie. One Mile is their charity partner this year. Through organizing various contests and events, this group works to support veterans and former athletes in maintaining their physical and emotional well-being. ZYN lives by "people, planet, and purpose over profit". This demonstrates emphatically how people and the community come first at ZYN in everything they do. In addition to giving 5% of their annual sales to the community, they just chose to move from single-use plastic to aluminum cans, which is extremely beneficial for the environment.

Interview

Andrea Khan, Marketing Team Lead

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