Innovation

Ensens Perfumery, under the visionary leadership of founder Shrey Paun, introduces a groundbreaking approach to perfumery that distinctly aligns with several United Nations Sustainable Development Goals (SDGs). At the heart of Ensens Perfumery is Shrey Paun, the Master Perfumer, who draws inspiration from various facets of modern perfumery. His artistry is dedicated to encapsulating the essence of human emotions within each meticulously crafted vial of fragrance. The belief is that the best work is achieved when creativity and enjoyment are integral to the process.The company prioritizes sustainability throughout its production process, from sourcing natural ingredients to collaborating with local artisans for eco-friendly packaging. By redefining the traditional model of fragrance creation, EnSENS addresses environmental concerns and contributes to SDG 12 (Responsible Consumption and Production) by minimizing the use of synthetic components and plastic packaging, thereby reducing the ecological footprint of the perfume industry.

This innovative business model also extends to its unique business-to-business (B2B) approach. Ensens specializes in manufacturing perfume oils for other large-scale producers in the home care and personal care sectors. This strategy aligns with SDG 8 (Decent Work and Economic Growth) by generating employment opportunities and fostering economic development within the fragrance manufacturing sector. Shrey Paun draws parallels between his background in architecture and the B2B model, emphasizing the importance of understanding client requirements to create tailored solutions. This approach not only meets the specific needs of manufacturers but also ensures a positive impact on the industry by promoting sustainable and premium products. Ensens Perfumery, through its innovative and sustainable practices, emerges as a trailblazer contributing to a better world by addressing key UN SDGs and setting a new standard for responsible business practices in the fragrance industry.

Inspiration

Shrey Paun, the visionary founder and perfumer behind Ensens Perfumery, draws inspiration from personal experiences and a deep-rooted commitment to creating a positive impact on the fragrance industry. Shrey expresses his motivation for entering the perfume business by recalling moments of purchasing items like agarbattis (incense) and room fresheners for his home. These experiences ignited a desire to redefine the market, leading him to venture into perfumery with a focus on sustainable and premium products.

In the interview, Shrey Paun articulates his passion for sustainability in fragrance creation, stating, "How we try to be sustainable with that product is that first we start with the main essence of the product where we tried to bring in a lot of naturals and we tried to question ourselves and we're using synthetics." This commitment to questioning the use of synthetic ingredients and incorporating naturals demonstrates Shrey's dedication to environmental consciousness.

Furthermore, Shrey finds fulfillment in the business's business-to-business (B2B) model, likening it to his background in architecture. He expresses, "And that's what B2B is to me, right? Like I go to my client and I understand what does he manufacture?... I feel that's where I'm creating an impact." This emphasis on understanding client needs and creating impactful, tailored solutions resonates with his architectural roots and underscores the inspiration behind Ensens Perfumery's innovative approach.

In essence, Shrey Paun's inspiration stems from a personal commitment to sustainability, a desire to challenge industry norms, and a passion for creating positive change through innovative, customized solutions in the fragrance sector.

Overall impact

Ensens Perfumery's innovative approach, spearheaded by founder Shrey Paun, has ushered in both short-term and long-term effects that reverberate in the fragrance industry. In the short term, the company has reshaped the production landscape by infusing sustainability into every aspect of its process. Shrey Paun's commitment to using natural ingredients and collaborating with local artisans for eco-friendly packaging has immediate positive effects on reducing the environmental footprint of Ensens Perfumery's products. Evidence of this impact lies in the company's product line, where the emphasis on naturals and reduced plastic use is observable and verifiable through ingredient lists and packaging materials.

In the long term, Ensens Perfumery's influence extends to the broader fragrance market. By challenging the conventional use of synthetic components and promoting sustainable practices, the company sets a precedent for a more eco-conscious industry. Shrey Paun's vision of creating premium, environmentally friendly fragrances has the potential to shape consumer preferences over time, influencing the entire market to prioritize sustainability. The company's continued growth and success in the B2B sector, supplying large manufacturers in home care and personal care, serve as indicators of the long-term impact on economic growth within the fragrance manufacturing sector.

The transformative effects are not only witnessed in Ensens Perfumery's product offerings but also in its collaborative relationships with manufacturers willing to adopt more sustainable practices. As Shrey Paun mentions, working with manufacturers who embrace the vision for a better, environmentally friendly product contributes to a larger positive impact on the industry. This collaborative shift is a testament to the long-term influence of Ensens Perfumery on the fragrance sector's approach to sustainability and responsible production.

Business benefit

Because Ensens Perfumery embraced sustainability and innovation in its business model, the company has experienced a cascade of positive outcomes, benefitting the business in various dimensions. The strategic decision to focus on sustainability, particularly in using natural ingredients and eco-friendly packaging, has resonated strongly with a growing consumer base seeking premium and environmentally conscious products. This has resulted in a noteworthy increase in revenue for EnSENS Perfumery. By aligning with consumer values, the company has not only captured market share but has also positioned itself as a leader in the evolving fragrance industry.

The commitment to sustainability has also had a positive impact on the company's internal dynamics. The business-to-business (B2B) model, where Ensens manufactures perfume oils for other large-scale producers, has led to increased employment opportunities, fostering economic growth and stability. The emphasis on understanding client requirements and creating tailored solutions has solidified strong and enduring partnerships, opening up new markets and revenue streams for the company. This approach has also contributed to high employee retention, as the business aligns with the values of its workforce, fostering a positive workplace culture.

Furthermore, Ensens Perfumery's dedication to sustainability has created new avenues for investment. The company's innovative and responsible practices have likely attracted investors seeking opportunities in businesses aligned with global sustainability goals. By being at the forefront of responsible consumption and production, Ensens Perfumery has not only secured its financial viability but has also positioned itself as an attractive investment prospect in a world increasingly valuing environmentally conscious enterprises. Overall, the strategic adoption of sustainable practices has resulted in increased revenue, strengthened partnerships, positive employee dynamics, and new investment opportunities for Ensens Perfumery.

Watch video

Social and environmental benefit

Ensens Perfumery's innovative approach under the leadership of Shrey Paun brings significant benefits to both society and the environment. The "who" in this context includes not only the consumers who enjoy Ensens Perfumery's sustainable fragrances but also the local artisans and manufacturers involved in the production process. By prioritizing the use of natural ingredients and collaborating with artisans for eco-friendly packaging, the company positively impacts the livelihoods of these individuals, providing economic opportunities and supporting local communities.

The "what" is a transformative shift in the fragrance industry towards more responsible and sustainable practices. Ensens Perfumery's commitment to using natural ingredients and reducing the reliance on synthetics contributes to a healthier environment by minimizing the ecological footprint associated with traditional perfume manufacturing. The emphasis on sustainable packaging materials further reduces plastic waste and promotes eco-friendly alternatives, aligning with global efforts to combat environmental degradation.

The "where" encompasses not only the Indian market but also extends to a broader global context. Ensens Perfumery's commitment to sustainable practices contributes to the achievement of United Nations Sustainable Development Goals, particularly SDG 12 (Responsible Consumption and Production). By offering consumers a choice of premium, eco-friendly fragrances, the company is driving a positive shift in consumer behavior and preferences, influencing the global fragrance market towards greater sustainability.

The "how" lies in the meticulous attention to sourcing, manufacturing, and packaging processes that Ensens Perfumery undertakes. Through these sustainable practices, the company sets a new standard for responsible business in the fragrance industry, demonstrating that luxury and environmental consciousness can coexist. Overall, the innovation benefits society by supporting local economies and consumers' well-being, while also benefiting the environment through reduced ecological impact and the promotion of sustainable consumption.

Interview

Mr. Shrey Paun, Founder and Director

Watch video