Innovation

The company utilizes radio waves - the kind that emerge out of a radio tower and used to run televisions in the olden days. Yet unlike a TV, which is always broadcasting, Devic Earth pulses the signals periodically - say 10 or 15 per second - to accelerate minuscule particles in the air to make them settle out faster. “Pure Skies uses a breakthrough application of pulsed radio waves in the Wi-Fi spectrum to accelerate the natural clearance of certain pollutants over large areas” (https://www.devic-earth.com/our-story).

Inspiration

When Sola moved back from the United States to India, he found that India's demand for the technology was growing. It has been found that heavy industries in developing countries will become more developed, and air quality will be very unhealthy for economic development. Therefore, India's demand for this technology will be very large. According to the World Health Organization, seven million people are affected by air pollution every year. These people are not dead and can survive, but they are diseased for life. In order to improve the quality of life for these people, he decided to create a green company and improve the air quality as much as possible. If you want to reduce the impact of this situation, you can first reduce the human inhalation of harmful substances in the indoor breathing cycle. If improvement is very fruitful, this can be extended to large factories or other places.

Overall impact

Devic Earth has created an air purifier for households and businesses. The aim is to create a cleaner environment for people who otherwise live and work in places where air pollution is extremely prevalent. When people work in places like factories for extended periods of time, it can have a negative impact on their health. Likewise, living in cities or near factories can increase the risk of negative health effects. The overall impact of Devic Earth is to decrease the risk of negative health effects due to air pollution in the home, workplace, and other commercial buildings.

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Business benefit

These projects have given the company a better reputation and improved people's living environment, with a higher quality of life leading to the winning of more projects and creation of more possibilities for the city. Being as this is an environmentally-friendly business, there are several key benefits that we can harness. It is unique in business that an organization can actually live their values. Being a green business is alluring to investors and can even be good for the image of the company. Most importantly, being a green business is good for the world. There is currently an increased demand for eco-friendly business, as businesses like these can receive tax benefits, government subsidies, and more. Importantly, being a green business puts the company in a very good place for investment.

Social and environmental benefit

Devic Earth’s core mission is to fight against pollution and improve air quality. They are a green-tech company that claims to have the technology to improve the air quality index by 33% and reduce pollutants that are harmful to human health. Some of the pollutants that they reduce are nitrogen oxides and sulfur dioxide, both of which are hazardous to humans. Their product itself is a substantial environmental benefit and they plan to improve their technology to further reduce harmful pollutants around the world. In terms of social benefits, Devic Earth offers its technologies to sporting events and festivals, as poor air quality is extremely harmful to athletes and entertainers during performances. There is high pollution at games and entertainment venues due to the influx of cars and buses all arriving at the same time. Athletes are especially vulnerable to these pollutants because physical activity increases the amount of air taken into their lungs per minute, which means they end up inhaling most of the pollutants. Devic Earth also provides their resources and technologies for improving air quality indoors, at places such as schools, shopping malls, hotels, airports, and various commercial places. Devic Earth strives to provide social and environmental support through their products when it comes to combating air pollution and ensuring that people are exposed to the purest quality of air that is possible to maintain.

Interview

Radhica Kanniganti, Head of Engineering