Innovation

Cinépolis' innovation is evident in multiple aspects that transform the moviegoing experience for its customers and contribute to a more sustainable world. First, the company has implemented cutting-edge technology in its theaters, offering screenings in formats such as IMAX and 4DX that immerse the viewer in a unique sensory experience. This commitment to technological excellence not only enhances the quality of entertainment but also reduces energy consumption through efficient projection and climate control systems, thereby helping to mitigate the environmental impact of its operations.

Cinépolis stands out for its commitment to social inclusion and accessibility. Through initiatives such as special features for the hearing and visually impaired, the company ensures that its entertainment is enjoyable for everyone, regardless of their abilities. This attention to diversity not only promotes equal opportunities in access to leisure, but also encourages greater social awareness about the importance of inclusion in all aspects of daily life.

Ultimately, Cinépolis' innovation is not limited to the in-theater experience, but extends to its overall operating practices. The company has implemented sustainability measures such as reducing waste through the use of recyclable packaging and promoting responsible consumption practices among its customers. Likewise, it has opted for renewable energy and energy efficiency in its facilities, thus contributing to the fight against climate change and the fulfillment of the UN climate action goal.

Inspiration

Cinépolis theater managers are inspired by their direct experience with customers and their understanding of how cinema can have a positive impact on their lives. In an interview, he shared the motivation behind the company's innovation: “Working in film allows me to see firsthand how films can move, educate and connect people. I am inspired by the idea that we can do more than just show films; We can create experiences that leave a lasting impression on viewers and society at large."

This statement reflects the commitment of Cinépolis theater managers to the social and emotional impact of cinema, as well as their desire to do more than just offer entertainment. Her inspiration comes from her direct interactions with customers and her understanding of the importance of providing meaningful experiences:

“Every time I see our customers leave a screening with a smile on their face or talking excitedly about the movie they just saw, I know we are doing something special. We are inspired by the opportunity to create unforgettable moments for our viewers and be a part of them. of his personal history."

This quote expresses the deep emotional connection of the director of the Cinépolis theater with his work and his commitment to providing cinematic experiences that enrich the lives of viewers. His inspiration comes from his love for cinema and his desire to create a positive impact on society through his work in film.

Overall impact

The innovation driven by Cinépolis has had a significant global impact on the cinema experience, environmental sustainability and social inclusion. Since its launch, it has revolutionized the way audiences enjoy cinema, offering cutting-edge technology and exceptional theater facilities in venues around the world. This innovation has immediate impacts such as increased customer satisfaction and an increase in short-term attendance, reflected in consistent growth in ticket sales and positive audience reviews.

In the long term, Cinépolis' innovation has left a lasting mark on the film industry and society as a whole. Its commitment to sustainability, manifested in environmentally friendly practices and the promotion of environmental awareness, has inspired other companies to follow its example. Additionally, the focus on social inclusion has helped create a more accessible and diverse environment in film, promoting equal opportunities for all audiences. Evidence of this impact is reflected in Cinépolis' global recognition as a leader in corporate social responsibility and the widespread adoption of more ethical and sustainable practices in the entertainment industry.

Business benefit

Because the company invested in cutting-edge technology, innovative amenities and sustainable practices, Cinépolis experienced a significant increase in sales and increased customer loyalty. The introduction of projections in formats such as IMAX and 4DX, together with the offering of premium services in its theaters, has attracted a broader customer base and fostered audience loyalty, which is reflected in higher sales. of tickets and additional products such as food and drinks. This increase in revenue has allowed Cinépolis to expand its operations and explore new investment opportunities in emerging markets, consolidating its position as a leader in the global film industry.

Cinépolis' commitment to social inclusion and sustainability benefits not only society and the environment, but also the company itself. The adoption of ethical and responsible practices has improved brand perception and strengthened relationships with customers, demonstrating the company's commitment to Common Values. Aspects such as justice and environmental protection are increasingly valued. This positive reputation is reflected not only in greater customer loyalty, but also in greater attraction to the talent and well-being of employees, who feel proud to be part of a company that contributes significantly to the well-being of society. and the planet.

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Social and environmental benefit

The innovation driven by Cinépolis not only benefits the business, but also has a positive impact on society and the environment. First, the company has improved accessibility to movie entertainment by offering special screenings for people with hearing or vision disabilities, as well as adapted facilities to ensure an inclusive experience for all viewers. This initiative has expanded access to cinema for people with special needs and has promoted equal opportunities in the enjoyment of leisure, thus contributing to the construction of a more inclusive and equitable society.

Cinépolis has assumed a firm commitment to environmental sustainability by implementing eco-friendly practices in its operations. From reducing waste through the use of recyclable packaging to adopting energy-efficient technologies and promoting public transportation to reach its locations, the company has sought to minimize its impact on the environment. These actions will not only reduce Cinépolis' carbon footprint, but will also inspire other companies in the sector to follow its example and adopt more responsible practices. Together, these initiatives contribute to the protection of the environment and the fight against climate change, aligning with the UN sustainable development goals and promoting a greener and more sustainable future for future generations.

Interview

FERNANDA DAGUEZ, GERENTA DE SALAS VIP