Innovation

Entergy is a utility company that provides energy solutions while supporting social responsibility. One of its programs is the Power to Care fund, which was created almost 30 years ago to help low-income customers who struggle with paying their electricity bills. This initiative allows donations from customers, shareholders, and Entergy itself to support individuals in paying their bills. By matching up to $1 million in donations annually, Entergy increases the impact of community contributions.

This innovation supports the United Nations SDG 1: No Poverty by reducing energy poverty and ensuring reliable access to electricity. Entergy's commitment to this goal shows the company's mission to help improve the quality of life for the communities they serve. The innovation not only helps with financial relief but also ensures long term sustainability, strengthening its relationship with vulnerable communities.

Inspiration

The inspiration behind Entergy's Power to Care fund came from recognizing the everyday struggles that vulnerable groups face. As Stacy Hebert, a Customer Service Manager at Entergy Louisiana, explains, "We understand that many of our customers who live on low or fixed incomes face these choices every day." This realization led to the creation of the program, which provides a critical safety net for those at risk of being unable to access essential services.

Hebert adds "We strive to develop programs to enhance the quality of life in the communities we serve," emphasizing Entergy's commitment to creating long-lasting change and providing more than just energy. This adds on to Entergy's mission, which is not only about providing affordable energy but also contributing to the well-being of the community. The Power to Care program is one clear example of how the company is working towards that goal.

Overall impact

The Power to Care fund has had both short term and long-term impacts on the communities Entergy serves. In the short term, it has decreased the financial burden on several communities, ensuring that elderly and disabled individuals can continue to access energy services. By preventing power disconnections, the program has provided a cushion for those struggling. In the long term, the program has increased economic self-sufficiency by helping customers avoid the cycle of energy disconnections, allowing them to focus on other important needs. Hebert states "These programs help prevent disconnection, reduce the burden of energy costs, and ensure that low-income households, older adults, and individuals with disabilities can remain safe and comfortable in their homes."

The program's greater impact is also evident in its alignment with Entergy's sustainability and community development goals. Through Entergy's partnership with nonprofit organizations the program also promotes long-term social responsibility. The company way to match donations helps increase the support from customers, making the program a true community effort. The program's ongoing success is backed by data showing improved customer satisfaction, fewer disconnections, and a positive impact on the overall quality of life for those it helps.

Business benefit

The Power to Care fund has positively benefitted Entergy in several ways. First, it has played a huge part in customer loyalty and trust. Customers really appreciate a company that takes a great role in supporting their community. This strengths Entergy's reputation and improves its relationship with both customers and local nonprofits. 

Furthermore, Entergy's innovative has led to recognition and partnership opportunities. The company's commitment to community support has earned Entergy many external recognitions. The company has been named to the Dow Jones Sustainability Index and recognized as one of the Most Responsible Companies by Newsweek. These recognitions have boosted Entergy's credibility in the market, leading to greater investment opportunities, employee retention, and job satisfaction.

Social and environmental benefit

The Power to Care fund has had a positive impact on both the society and environment. For society, it helps reduce energy poverty, providing low-income families to stay in their homes and have access to energy services. The directly contributes to improving the quality of life for those who often face significant financial challenges. Entergy helps maintain their well-being and safety, especially in extreme weather conditions by helping keep their power on.

On the environmental side, while this initiative addresses social and economic needs, it also aligns with Entergy's long term- sustainability goals. The company's ability to integrate renewable energy sources like solar and wind help reduce its overall carbon footprint, contributing to the global fight against climate change. Hebert shares that Entergy offers other programs like "Green Tariffs that allow customers to support renewable energy projects and reduce their carbon footprint." By supporting energy equity through these programs, Entergy promotes a future where all individuals, regardless of income, can access clean, sustainable energy.

Interview

Stacy Fontenot Hebert, Customer Service Manager