Innovation

Its business model is based on responsible interaction between visitors and wildlife, promoting environmental education and species preservation. According to the interviewee, the organization’s main purpose is not only entertainment but also raising awareness in society about the importance of environmental conservation.

Inspiration

According to the interviewee, one of the key elements that inspires the organization is its purpose beyond entertainment. As she mentions: “It is not only a recreational place; it is also a space for conservation and education.” This statement shows that leadership is guided by environmental and social values, aiming to shape how people perceive and interact with nature. 

Likewise, the leader’s inspiration also comes from the impact the company can generate in society. The interviewee states that their impact extends beyond the economic, demonstrating a business vision focused on sustainability and the creation of long-term value.

“Our impact goes beyond the economic aspect” (Rodríguez Gloria, 2026).

Overall impact

At Africam Safari, the organization has implemented innovations in recent years in response to new demands in the tourism sector. Through strategies such as developing more immersive experiences, using digital tools, and creating interactive educational programs, the company has adapted to a changing environment. In the short term, these changes have enabled the attraction of more visitors and improved the user experience, strengthening its position in the market. Evidence of this impact is reflected in increased visitor numbers and in the perception of the company as an innovative and distinctive organization within its sector.

Business benefit

The company has successfully attracted more visitors, primarily to its facilities in Puebla, and has done so consistently throughout its recent growth. This has allowed it to increase its revenue while maintaining and expanding its workforce, especially during peak seasons when demand increases.

In the long term, these strategies have also fostered new opportunities within the organization. For example, the development of educational and conservation programs can be considered the creation of new services that strengthen their value proposition. Additionally, the focus on sustainability and animal welfare has helped improve the company’s image, which can positively influence employee retention and well-being by fostering a sense of belonging to a purpose-driven organization. Furthermore, the growing trend toward ecotourism opens new markets and investment opportunities, positioning Africam Safari for expansion and sustainable growth.

“It is not only a recreational place; it is also a space for conservation and education” (Rodríguez Gloria, 2026).    

Watch video

Social and environmental benefit

At Africam Safari, revenue and opportunities have been driven by its management team and key areas such as sustainability, which have implemented innovations in recent years across its facilities in Puebla. What have they achieved? Through immersive experiences, educational programs, and digital tools, the company has increased visitor numbers. How? By improving the customer experience and differentiating itself within the tourism sector. This has led to increased revenue and the hiring of more employees, especially during peak seasons.

Interview

Gloria Rodriguez, Jefa del departamento de sustentabilidad y medio ambiente

Watch video