Innovation

The Clean Design Home’s innovation is focused on making hypoallergenic bed and bath products. These products include sheets, pillows, comforters, towels, mattresses, and other products. This innovation emerged from Robin Wilson’s childhood when she was also “wheezing and sneezing” from her allergies which included “feather pillows."

The creation of this innovation was first started by Robin Wilson herself in 2000. She then fully incorporated her innovation in 2005. Robin licensed her brand to other corporations where she is involved in giving her advice on their ideas. An example of an innovation that came from a meeting was the zipper of the pillow to be on the long side so it made it easier to wash.

This innovation does relate to a sense of purpose because they are allowing people who have allergies to have access to products that would help with their health and well-being. These products allow those with allergies to sleep comfortably in their home. This will allow them to live in a clean and healthy environment that can help with the success of other tasks. Clean Design Home also relates to a sense of purpose through its mission of creating sustainable products.

Inspiration

Overall impact

The innovation of making products to create a healthier home life for people that are affected by allergies and asthma led to a wide variety of new products to get an advantage in the existing market. The innovation made way for new products with different cloth materials that can minimize allergic reactions.

This innovation has impacted society greatly by giving people a better opportunity to live healthier lives and take better care of their well-being. 1 in 5 (60 million Americans) people are affected by asthma or allergies. The products created by Clean Home Designs help to keep allergy triggers like pollen, pet dander, and dust mites under control to give those people a healthier lifestyle. Robin Wilson states that “we spend ⅓ of our lives sleeping and our health correlates to receiving quality sleep." To ensure a healthier lifestyle by better sleep, Clean Home Designs' innovation of hypoallergenic products like bed sheets, pillows, comforters, and towels will reduce the presence of airborne allergens. Resulting in fewer people becoming sick with allergies more often and limiting asthma attacks.

The innovation also benefits the environment because none of their products contain added urea-formaldehyde, phthalates, or toxic adhesives which could add to the chemical load in a living or workspace. Some innovations also use sustainable cork, teak, and bamboo. Other products are created by upcycling steel, aluminum, and other metals. Eco-conscious is one of the core missions of the company and Blue Egg strives to protect the environment with the materials they use to create their products.

Business benefit

One of her innovations led to the creation of a custom cabinetry product line which sold nationwide in 400 retail shops - with licensed brand sales of over $82 million (wholesale). This revenue helped build Robin Wilson’s brand and caused her to launch a custom furniture line at the 2013 International Contemporary Furniture Fair. She was named a brand ambassador for Panasonic USA and partnered with a leading pharmaceutical firm to create a national media campaign as an expert on clean design for a hypoallergenic lifestyle. Ultimately, her innovation's success helped Robin continue to grow her business and build it into the conglomerate it is today. Blue Egg Corporation is now the holding company of 3 other companies: Clean Design Home, Robin Wilson Home, and Grenier Holdings.

The products created by Clean Design Home are then showcased to potential consumers in Robin Wilson Home which stages model units for real estate developments. By being a conglomerate Robin Wilson has found more ways to make her ideas available in new markets. Their products are now being sold both on the shelves at Macy’s and being bought by hotels. The revenue raised from one of her innovations transformed Blue Egg into what it is today and has allowed its products to be marketed on many different platforms.

Social and environmental benefit

The environmental and social benefits that this corporation has is focused on sustainability and comfort. The Clean Design Home’s societal benefit executes the United Nations Sustainable Development Goal number three. This goal is Good Health and Well-Being and is executed by The Clean Design Home through their hypoallergenic bed and bath products. The products do not contain material urea-formaldehyde, phthalates, or toxic adhesives that cause irritations.

The environmental benefit comes from the company’s commitment to sustainability. Through this commitment, they make products that are sustainable. These products are made out of cork, teak bamboo, and vintage wood. Other products are produced using up-cycle steel, aluminum, glass, and other metals.

Interview

Robin Wilson, CEO & Founder