Treating the World Like Our Baby

Treating the World Like Our Baby

Beba Canada

3. Good Health and Well-Being 11. Sustainable Cities and Communities 13. Climate Action

Overview

Over the years human practices caused severe negative consequences to the ecosystem leaving behind a destroyed planet that the future generation will struggle with and can not benefit from its resources. Human production of non-biodegradable wastes results in the destruction of the water sources and soil, water and land pollution, climate change, and an imbalanced ecosystem. Alexsandra Madzarevic, the owner of Beba Canada pulled the reverse card and introduced eco-friendly and biodegradable baby products to the market with the hope to reduce the pressure from the ecosystem and protect the planet and enhance health and well-being.

Authors

Malak Alkhaldi

Malak Alkhaldi

Chaoxin Yang

Chaoxin Yang

Mohamed Mohamed

Mohamed Mohamed

School

Dalhousie University

Dalhousie University

Professors

Kent Williams

Kent Williams

Kate Yau

Kate Yau

Innovation

Beba Canada provides eco-friendly products that are safe for both babies and the planet. The business offers baboon biodegradable diapers, silicone teethers and table wears, and organic clothes.

The biodegradable eco-friendly products reduce the pollution and contamination pressure from the ecosystem which contributes to reducing the climate crisis the world is facing. Offering biodegradable products brings a replacement to the other type of products that act as climate-related hazards.

Providing organic and eco-friendly products such as the silicon teethers and table wears for the baby contributes to enhancing the good health and well being since these type of material never leach any harmful chemicals or substances while exposed to heat or low temperature. Also, it promotes health and well-being by reducing pollution from the environment we live in.

The business contributes to spreading awareness about the impact of non-biodegradable wastes on our planet and the importance of reducing pollution by switching to an eco-friendly lifestyle. The business is hoping to create a safe, healthy, and sustainable society that we and our children can survive.

Beba Canada contributes to promoting climate action, sustainable cities, and communities, and good health and well-being.


Treating the World Like Our Baby

Inspiration

“A mother loves her baby so much that she would do and give anything to her child and it is important that we give our babies a healthy and sustainable planet."

––Alexsandra Madzarevic

From the heart of a loving mother, the inspiration of Beba Canada flourished.

Alexsandra is a loving and caring mother that had a hard time finding high-quality products for her baby boy yet gentle and friendly for the planet. Alexsandra is very well aware of the negative impact of non-biodegradable baby diapers, therefore she wanted to introduce eco-friendly biodegradable diapers to the market and from there the business extended into the production of a variety of eco-friendly products for babies. Alexsandra stated that Beba Canada's purpose is reflected in its slogan, " treating the world like our baby".


Overall impact

The business is providing high-quality safe products for babies while considering reducing environmental pollution by providing eco-friendly and organic products that serve both babies and planet needs.

The products are organic, highly biodegradable, and sustainable. They promote better health and well-being for the child and reduce the pressure of pollution from the planet. The innovation also works in raising the awareness of the eco-friendly market and highlights its role in achieving sustainable societies, protecting the planet, and promoting good health and well-being.


Business benefit

Beba Canada is enhancing the eco-friendly market by providing high-quality eco-friendly products for people who follow an eco-friendly lifestyle to satisfy their needs.

Alexsandra stated that “ if you target a certain market properly you can win those who are very much interested in it.”

The business is also looking into increasing the market audience by spreading the awareness to eco-friendly products market. “ I was blinded when I first started this business. I thought people knew what I knew about the environmental impact of non-biodegradable waste”. Said Alexsandra. She assured me that the business’s main aim is to teach people and consumers about how important to switch to an eco-friendly lifestyle. She added that “This is the part where I need to put more time in”.

Although the business has not reached its target audience and the cost is more than the benefit, Alexsandra believes that she can grow more by influencing more people and educate them about the importance of having an eco-friendly lifestyle.


Social and environmental benefit

According to Alexsandra, “First thing that eco-friendly does is focus on providing something that is safer for the planet safer in the sense that I am not causing pollution to it.”

The business supports the environment by providing eco-friendly and sustainable products that do not cause pollution to the planet and most importantly biodegradable products that do not remain in the environment and cause any type of soil or water contamination. Alexsandra shares, “ our tested shows that our diaper products are degraded by 70.1% over 147 days.”

The business offers organic products for babies that are safe for them which promotes health and well-being. The silicon table wears and teethers offered by the business do not leach any chemicals or harmful substances while heated or frozen unlike other products such as plastic that leach harmful substances into a baby’s food and could cause health problems. Alexsandra stated, “It is the safest method to be feeding your baby with”

The business promotes sustainable societies by raising awareness of the problems caused by non-biodegradable products used by us humans. The business’s Instagram page shared a lot of informative facts and content that contribute to raising the eco-consciousness in customers.

The products are packaged using recyclable plastic bags however, the business is looking into a plan to exchange the recyclable plastic with biodegradable material.


Interview

Alexsandra Madzarevic, Ms

Photo of interviewee

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Beba Canada

Beba Canada

Montreal, Quebec, CA

Business Website: https://Www.bebaCanada.ca

Year Founded: 2020

Number of Employees: 2 to 10

Over the years human practices caused severe negative consequences to the ecosystem leaving behind a destroyed planet that the future generation will struggle with and can not benefit from its resources. Human production of non-biodegradable wastes results in the destruction of the water sources and soil, water and land pollution, climate change, and an imbalanced ecosystem. Alexsandra Madzarevic, the owner of Beba Canada pulled the reverse card and introduced eco-friendly and biodegradable baby products to the market with the hope to reduce the pressure from the ecosystem and protect the planet and enhance health and well-being.