The Way to Solutions

Equity Way Pty Ltd

3. Good Health and Well-Being 12. Responsible Consumption and Production 13. Climate Action

Overview

Unlike normal investment service providers, Equity Way aims to benefit future generations, thus the innovation of investment advice is in new technology industries rather than traditional industries, such as renewable energy and telecommunication. Data suggested only technology development in society will lead to an abnormal financial return to investors. In addition, Equity Way cares about society and the environment in its own ways. This innovation is related to SDGs No.12 Responsible consumption and Production, this means investing in more productive industries in the future.

Author

Zhenglin Jia

Zhenglin Jia

School

Monash University

Monash University

Professor

Gitanjali Bedi

Gitanjali Bedi

Innovation

The mission of Equity Way is to create wealth for its clients, and they have their unique investment directions. They focus on the information releases of relative firms and international news on the renewable energy industry and telecommunication industry, as the Australian economy is used to relying on export coal and iron ore, and this industry has slowed down its growth in past three years so shareholders want to shift to other alternative energy. Because of that, renewable energy is a good choice such as solar power and wind power. Telecommunication is another potential growth sector across the global level, because of the upcoming 5G technology involving ‘Internet of Things’. Some experts believe ‘Internet of Things’ will redefine the existing human life. Overall, Equity Way’s services are closely related to the two areas mentioned above. This is an innovative investment strategy, which differs from other investment firms.

The second innovation is in their business operation, they install solar power panels on the roof of their office house, which provides some electricity for office use. In addition, the company uses recycled paper in all print documents. These actions confirmed that Equity Way conducts as a sustainable practice and responsible firm.

Inspiration

One of the founders of Equity Way took a business trip in Shenzhen China and found China has already participated in these new technology industries, also occupying certain market share. After that, part of Equity Way managed capital has flowed from the Australia share market into China’s share market, especially in some targeted renewable technology manufacturing firms.

Overall impact

Consultants of Equity Way are all from large organisations such as Big 4 accounting firms, top investment banks, and commercial banks, etc. They have different experience in the investment industry for many years, thus Equity Way helps to design personal financial planning to maximize the potential of wealth growth and achieve financial goals. Founders of Equity Way understood individuals are in disadvantages in the investment environment. Equity Way aims to provide sustainable financial advice to investors. The unique investment will benefit capital to manufacturing in the renewable industry and these companies can further expand.

Business benefit

Firstly, the obvious financial rewards can come back to Equity Way if the target returns are achieved. Secondly, the unique investment methods will increase the reputation of the organization as a whole. In terms of the contract from Equity Way, there is indicated that share investment will not participate in alcohol and tobacco industries in any form. Investors can see Equity Way is a socially responsible firm, which actively participates in the new technology area, and is not engaged in industries like tobacco and alcohol, because these products more than harm health, and also pollute the environment.

Social and environmental benefit

On the one hand, Equity Way cares about its workers, society, and environment. Jack Wang (Managing Director) said they provided free flu vaccines to all employees when the winter is coming; this demonstrates that the company cares about their team members, and also enhanced employees’ morale and team building. This action corresponds to No.3 SDGs: Good Health and Well-being. On the other hand, the office of Equity Way is in a Melbourne suburb; thus they install solar power panels on the roof of their house, which can provide some renewable power to the house. However currently energy generated from solar panels cannot replace all the supply of electricity. This demonstrates good practice for SDGs number 13: Climate Action.

In addition, Equity Way promotes to conduct virtual meetings (video calls) instead of holding meetings with clients, because meeting face to face requires clients drive to the office, which consumes petrol, thus contributes to global warming, and virtual meetings save the cost of making business trips for clients as well. Furthermore, investment consultants usually conduct email rather than posting, and archive computer iCloud files instead of paper files, using social contacts and the website to promote business, rather than brochures. All those actions demonstrate Equity Way is a sustainability business and conforms to SDG number 12: Responsible Consumption and Production.

Interview

Kejia (Jack) Wang, Managing Director

Photo of interviewee

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Equity Way Pty Ltd

Equity Way Pty Ltd

Melbourne, Victoria, AU

Business Website: https://www.equityway.com.au

Year Founded: 2016

Number of Employees: 2 to 10

Equity Way is founded by a group of people who have the same dream to deliver investment strategies to individuals. Consultants of Equity Way are all from large organizations such as Big 4 accounting firms, top investment banks, and commercial banks, etc. They have different experience in the investment industry for many years, thus they decided to serve individuals who cannot afford expensive fees but still hope to have high-level investment service. Equity Way helps to design personal financial planning to maximize the potential of wealth growth and achieve financial goals. Founders of Equity Way understand individuals are at disadvantages in the investment environment.