The first billboard that eats pollution

Pollumesh

3. Good Health and Well-Being 9. Industry, Innovation and Infrastructure 11. Sustainable Cities and Communities

Overview

Monterrey is known as one of Latin America’s most contaminated cities with very bad air quality; also is one of the cities with higher number of visual contamination meaning billboards. Pollumesh is a transparent coating that can be applied in external advertising and almost any kind and form of surface, neutralizes pollutants in the air around the surface focusing on combustion particles.

Authors

Alejandra Cortes

Alejandra Cortes

ANA CATALINA GONZALEZ QUINTANILLA

ANA CATALINA GONZALEZ QUINTANILLA

Alan Valle

Alan Valle

Ana Paula Velazquez Chao

Ana Paula Velazquez Chao

School

EGADE Business School Tecnologico de Monterrey

EGADE Business School Tecnologico de Monterrey

Professor

Ezequiel Reficco

Ezequiel Reficco

Innovation

The fist smog eating billboard was born as part of a University project lead by Daan Roosegarde a Dutch architect and designer. The project focused on how to mitigate pollution in general in Monterrey, Mexico. Monterrey is known as was of Latin America’s most contaminated city with very bad air quality counts with 9,712 billboard structure in the city.

The company mission is to use the existing billboards turning them into positive city infrastructure in order to help eliminate pollution in Monterrey. Pollumesh was created as a transparent coating that can be applied in almost any kind and form of surface, it is activated with sunlight or visible light, creating a photocatalysis process and this way it neutralizes pollutants in the air around the surface it is applied, focusing on NOx and SOx particles that come from combustion.

The target market are companies concerned with the environment that seek that their products and their advertising follow the same consistent line of social responsibility and sustainable innovation. One coated Pollumesh Billboard is the equivalent of 120 trees absorbing CO2.

The first billboard that eats pollution

Inspiration

" Our project was focused on how to mitigate pollution in general in our city of Monterrey and as we know is known as one of Latin America’s most contaminated cities.

We wanted to turn something negative in our city, like excess of exterior advertising and billboard structures, into something positive, improving our air quality. We are focusing on taking advantage of existing exterior structures and surfaces, and applying our coating in them. We don’t need to adapt, construct or make special adaptations for our solutions, so it makes it a simple way to clean our air."

Overall impact

92% of the world population lives in places where air quality levels exceed WHO limits. Overexploitation of natural resources and environmental degradation will lead to severe, widespread and irreversible changes for people, assets, economies and ecosystems worldwide. With Pollumesh 1 Billboard technology it cleans the air for 5.45 people equivalent to oxygen that cleans 120 trees in a day.

Pollumesh is aware their technology applied only to billboards, even though it would be applied to all of them in Monterrey, would not have a significant impact on the air pollution reduction. That is why the team is currently working on developing a broader product portfolio which now includes trucks and signboards. Also they are interested on adapting their technology so it could be applied in manufacturing processes structures, such as the production lines and factory buildings.

The technology has been implemented so far only in a few countries, but this can be easily scaled to any city or country by doing additional R&D to verify that the coating does not require any modification to be applied to the surface providing the expected results. Pollumesh's goal is to develop products for various types of surfaces so that its mesh can be applied to most existing structures.

Business benefit

The coating is sell as the main product, it can be use in billboards, trucks and packaging. The customer only needs to invest 25USD to clean air equivalen to 1.2 trees. Companies concerned with the environment that seek that their advertising follow the same consistent line of social responsibility and sustainable innovation.

Right now 15 billboards have been placed in Monterrey city.

Social and environmental benefit

For every billboard it cleans the air for 5.45 people and one truck is equivalent to 56.4L of clean oxygen.

The innovation improves the air quality and life for the community, encourages companies to act on environmental protection and can be innovated to several layers to keep cleaning the air.


Interviews

Ana Cecilia Alvarez, Co-founder

Ana Maria Peñuñuri, Co-founder

Frida Fernanda Leal, Co-founder

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Pollumesh

Pollumesh

Monterrey, Nuevo Leon, MX

Business Website: https://www.pollumesh.com

Year Founded: 2019

Number of Employees: 2 to 10

Pollumesh innovation consist on a coating that currently is applied to billboards tranforming visual contamination into clean air. They do not lease the billboard itself, they serve to the company advertised to add to their signboard the coating and to contribute to have a better air quality while increasing their sales and brand awareness. Pollumesh is working to scaling up their business diversifying their portfolio to cover other surfaces such as trucks and buildings to mention a few.