César Alan Silva Martínez
Carlos Díaz
Karla Cruz
Luis Sebastian Lozano Martinez
Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
Lilia Patricia López
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Chip Box is a 100% company from the city of Morelia, México, founded in 2018 by two young people who decided to start a business that could offer original products, of the highest quality and most importantly, that once consumed can contribute to the conservation of the environment. It is very important for them to highlight this specific point, because they seek to create awareness within the consumers of their products about the care of the environment, given the currently alarming weather conditions.
In addition to this, Chip Box seeks to directly support local producers in the State of Michoacán, reaching agreements with them to buy the raw material at a fair price and with all the quality standards required to offer a great product. It is important to mention that they achieve these agreements with the aim that producers can obtain a profit according to the characteristics of their products, because in most cases companies or distributors seek to take advantage of their needs and pay a much lower price than the value of their products.
In order to make this business model a reality, both partners created and developed a strategy and detailed business processes based on their personal and professional experiences. They succeeded in launching an innovative company that seeks to position itself within the city's food market, Morelia. In addition, it is mentioned that the success and the main reason for the operation of their business is that both partners share the same clear vision about the company, and therefore, had a common goal.
Currently Chip Box is in a process of positioning within the food market in the city, and that is why the goals that are raised at this time is to publicize their products in an effective manner, as well as the preparation and supplies that they use to be able to arrive at the client a product with an unbeatable flavor and that contributes its grain of sand to the conservation of the environment. When saying that they are looking to create an ecological product, they refer to the fact that all the products they use for packaging and preparation are made from a material that takes less than 80 days to degrade.
With this, they seek to create a competitive advantage over their competitors to generate trust and loyalty of customers, in addition to seeking to be an example for large companies that are currently using disposable materials that are the most harmful for the care of our planet . Both partners point out that they seek to share their work model so that more and more companies and people join in promoting responsible consumption where the priority objective is not to generate more profits or save money, but to make an investment that will lead to leave a better planet to the following generations. This innovation benefits the business so that in the medium term future Chip Box standardizes and makes an operation manual "Know How" to implement franchises and sell the innovative and friendly inputs that are currently using the franchisees as well as benefit its community generating wealth and being a source of employment for the capital of Michoacán.
Chip box has as a separate objective to provide high quality products to make a benefit to society which is to raise awareness in the community about caring for the environment and setting an example to other companies of all turns and with greater seniority in the city of Morelia to break that paradigm of continuing to consume disposable plastic materials, unicel that are only harming the environment. One of the main points of innovation of Chip Box is precisely to be friendly with the environment and use biodegradable and compostable materials. Chip Box does not only thinks about the personal benefit but is committed to its environment by providing the best products of the highest quality at the best price, it is a socially responsible company that is aware of the alarming levels of pollution, climate change and global warming that have been lived in the last decades.
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Daniel Reyes Samano, Inovation
Chip Box aspires to be the leading company in the sale and production of French-style potatoes at the national level in the medium term.