Sustainable Beauty Industry

Natura

13. Climate Action

Overview

Natura is a company that stands out by offering vegan products and at the same time, being a cruelty-free brand, which means that they do not perform tests on animals.

On the other hand, Natura has also opted for the creation of eco-spare parts to allow customers to refill their products multiple times. This eliminates the need to spend more on the packaging and also helps minimize their carbon footprint.

Authors

Yamilet Estefania Zayas Viveros

Yamilet Estefania Zayas Viveros

Fernando Gamboa

Fernando Gamboa

Maria Guadalupe Acevedo

Maria Guadalupe Acevedo

Ismarai Martínez

Ismarai Martínez

Alejandro González pulido

Alejandro González pulido

School

TecMilenio Universidad

TecMilenio Universidad

Professor

Sara García

Sara García

Innovation

Natura has been innovating since its creation and has opted for sustainable production, meaning that they make use of natural resources, specifically those that do not affect the environment. They also responsibly extract ingredients from nature so as not to affect it, minimizing waste, and therefore, also minimizing the company's polluting emissions.

On the other hand, they have also innovated in their formulations and have been a transparent company by demonstrating the inclusion of natural and beneficial ingredients in their products, guaranteeing their clients' health and well-being.

Their commitment to sustainability is such that they have also opted for a green supply chain, have made use of recycled materials, and have made their packaging recyclable by implementing a refill system, which means that customers can return to fill their empty Natura containers with the same product, thus reducing the company's carbon footprint and highlighting the customer's commitment to the environment.

Natura's innovations are related to its mission since this consists of offering products that promote well-being by including nature but above all, respecting it.

The Natura company wants to inspire and be a role model for other brands as it has shown that entrepreneurship can go hand in hand with sustainability and thus make positive social change.

For all of the above, Natura was named a “carbon neutral company” and became the first leading brand to implement recycled and recyclable materials in its products.

Sustainable Beauty Industry

Inspiration

As previously mentioned, the company is of Brazilian origin and was born out of the founders' passion for cosmetics and social relationships to such an extent that today they are the leading company in the cosmetics industry.

They are inspired by the idea of ​​creating value for society as a whole, generating integrated results in the economic, social, and environmental dimensions. They faithfully maintain the belief and methodology that sustainable results are those achieved through quality relationships and for this reason they are inspired to maintain open dialogue channels with all the public entities with whom they have contact.

Just as they have been inspired by the good things, they have also taken bad things from competitors as inspiration so as not to make the same mistakes. This is why they do not carry out any type of tests on animals and make a continuous strict and rigorous observation of international safety standards.

Finally, they seek to inspire their consultants by stimulating the professional, material, and professional development of all their consultants and encouraging them to become agents of transformation; contributing to the dissemination of the concept of well-being and the construction of a more prosperous and just society.

Overall impact

Natura has been able to create a positive impact due to the fact that it has maintained true to its main objective, which is the well-being of customers and caring for the environment through the manufacture and marketing of natural cosmetic products, taking into account the Climate Action Sustainable Development Goal 13.

Natura has had a very great impact on changing vision and beliefs due to the quality of its products and the relationships it leads. More than anything with a perception of a revolution in the valorization of caring for the environment, taking into account natural ingredients that they not only benefit from in terms of cosmetic care but also a positive impact on the environment without damaging it or forcing it to obtain resources more quickly.

For Natura, the impact they make as a company is a socially positive change because they maintain challenges that they are overcoming with a structure to better care for the environment, with actions that lead them to represent positive values, with an ethic of sustainability and culture that makes them grow as a company to give a positive impact as a brand that sells natural products, with management and organization that maintains them as an eco-friendly brand.

Natura is a company that always maintains a positive mindset and impact on the environment with its natural, high-quality products and models of cultural ecosystems that maintain a benefit of biodiversity.

Business benefit

Natura is the largest cosmetic research and development center in Brazil, and it is also present in seven Latin American countries and France. It collaborates for the preservation of the environment by innovating by presenting the first replacement of pots together with that of its anti-aging treatment system. Natura makes products that provide well-being and cause little impact on the environment.

One solution is to maximize the vegetalization of their formulas, with the replacement of resources of animal, mineral, and synthetic origin by sustainable raw material (such as organic alcohol or palm oil) that comes from plants. Its main objective is based on the world's climate action, since it stood out for obtaining recognition by the Global Action Award of the United Nations Organization in the Climate Neutral Now category for the results of its Carbon Neutral Program, reducing emissions by 33%, seeking to inspire new policies and actions to forge a low-carbon and highly resilient future, in addition to increasing the goals of the Paris Climate Change Agreement and meeting a Sustainable Development Goal.

On the other hand, the company is certified by Cruelty-Free International against testing on animals, it is also one of the most ethical companies in the world. Currently, Natura is recognized for being one of the most sustainable companies, participates in the global initiative of multinationals to bring liquid carbon emissions to zero, and launched the Natura Institute in five Latin American countries to contribute to the promotion of education.

Natura undertakes and supports carbon neutralization projects, seeking positive changes for sustainable companies with a focus on innovation.

Natura's sustainability has shown resilience during the economic crisis since it has not shown any negative impact. On the contrary, they have established new strategies, projects, and initiatives that provide benefits for the environment and people.

Social and environmental benefit

Natura is a company that stands out by offering vegan products and at the same time, being a cruelty-free brand, which means that they do not perform tests on animals.

On the other hand, Natura has also opted for the creation of eco-spare parts to allow customers to refill their products multiple times. This eliminates the need to spend more on the packaging and also helps minimize their carbon footprint.

Interview

Cecilia Ramírez, Leader

Photo of interviewee

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Natura

Natura

Veracruz, Veracruz, MX

Business Website: https://www.natura.com.mx/

Year Founded: 1969

Number of Employees: 1001 to 5000

Natura is a Brazilian company dedicated to the manufacture and commercialization of cosmetic, beauty, and personal hygiene products, with a presence in Latin American countries and France.

The company seeks to create value through sustainable products while preserving their quality. For their development, they integrate scientific knowledge, knowledge of traditional communities, and promote Brazilian botany. Additionally, in their production processes, they do not test on animals and operate under strict safety regulations to guarantee well-being products, of high quality, and with designs inspired by nature.