Biopore tube is actually not a new technology, because basically biopori is a cylindrical infiltration hole that is made vertically into the ground as a method of infiltration of water in the soil with the aim of increasing the ability of the soil to absorb water in an orderly manner. It is a way to improve groundwater conservation. With this simple technology, Smart Enviro creates a biopore design that is optimal in absorption and customization according to soil conditions in each consumer's place. Besides that, the combination of biopore tubes with a decomposting unit can also be an effective fertilizer solution to maintain nutrient content in the soil.
Dendy Ardiansyah Kurniawan
IPMI International Business School
Amelia Naim Indrajaya
The beginning of the development of the business began when Bakhtiar and the residents in the village where he lived in managed to get the "Best of the Best" category at the annual Surabaya Green and Clean competition. By applying biopore and waste management, and he saw business opportunities from here that continued until now with a focus on selling biopore tube and decomposter products that are marketed online and offline along with running campaigns and education to increase public awareness of the environment. The products offered by Smart Enviro have a different shape from other biopore tube products, such as:
The owners of Smart Enviro are inspired by the biopore method invented and developed by Dr Kamir R Brata, a researcher from the department of soil and land resources, Faculty of Agriculture, Institut Pertanian Bogor, which is a simple and inexpensive technology to increase groundwater absorption for water conservation needs. This is important considering that in several big cities in the world and specifically in Indonesia, we are in danger of drowning. This is in line with the development of these cities and the flow of human movement to these cities which has an impact on excessive groundwater use which results in land subsidence. However, from the initial design introduced by the inventor, the biopore tube was shorter and with an inadequate casing so that it was prone to damage and needed to be maintained periodically. Therefore, in making its products, Smart Enviro uses type D pipes with medium thickness (2mm) and strong enough at a relatively affordable price for many people.
In general, with the growth in sales of Smart Enviro products, sales of biopore tubes, besides having a financial impact for the owner, also have an impact on the environment and society. The essence of this business exists as a vehicle to promote environmental protection, especially water conservation and utilization of organic waste. In terms of society, there has been a growing public awareness of the importance of protecting the environment for the next generation, which is reflected in Smart Enviro customers from both companies and individuals. However, all the small trips to educate and campaigns related to environmental protection that are fought for by Bakhtiar through Smart Enviro are still long and need continuous support from various parties to have a significant impact on the environment for a better future.
In terms of business, profits are quite good considering the simple application technology with adequate margins. Besides selling its products, Smart Enviro also receives biopore tube installation services. Currently, Smart Enviro serves sales to individuals and companies. For individuals, sales have grown quite a lot where orders come from various regions in Indonesia, which indicates that community concern for the environment is starting to grow. Whereas from companies that place orders large enough, usually for application needs in the office area, for special housing development orders from residential developers, and also in the context of CSR programs and environmental competitions. With good consumer response to products from Smart Enviro, it indicates consumer confidence in quality products at affordable prices which will have an impact on this brand which is expected to continue to grow in the future.
The impact on society, in this case consumers, is increasing awareness of the importance of protecting the environment, especially water conservation. The unique thing that Smart Enviro does is that every time you carry out a biopore tube installation transaction, Bakhtiar as the owner educates and teaches consumers how to make their own biopore properly and how to apply it. This is part of an educational campaign and program that is the main concern for Smart Enviro. With the increasing number of education and use of Biopore tubes, both from Smart Enviro products and not, it is hoped that this will gradually improve current environmental conditions, especially related to water conservation, especially in big cities as a result of excessive groundwater utilization. The contribution of the Biopore Business which is anti-mainstream which carries the mission of the environment even though it is small is expected to be able to inspire the emergence of other environmental fighters to collaborate in protecting and preserving the environment for future generations.
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Surabaya, East Java, ID
Business Website: https://-
Year Founded: 2014
Number of Employees: 2 to 10
Smart Enviro is a home industry providing Biopore tubes and decomposter for organic waste management developed and pioneered by Mr. Bakhtiar, located in Surabaya, East Java. This business was initiated amidst his busy life as an employee of a state company and a manifestation of his concern for the conditions of climate change and the surrounding environment. For Mr Bakhtiar (Smart Enviro Owner) "this is not about economic gain but rather seeking satisfaction in educating people about environmental awareness".